Lunch With Norm - The eCommerce & Amazon FBA Podcast

The Secret Amazon Affiliate Tool That Actually Converts...

Try out Joylink here - joylink.io/?aff=lunchwithnorm

In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system.

What You'll Learn:

- How Erik grew JoyLink from scratch with co-founder Aveek

- Why deep links, instant tracking, and conversion clarity matter

- How affiliates and sellers can use this tool to drive off-site traffic

- Why big creators are switching to smarter Amazon tools 

 

Timestamps

00:00 Introduction

00:34 Amazon Affiliate Tool

01:03 Negative Reviews

02:10 Who is Erik Stomp

04:48 Amazon Traffic Boost

06:20 Amazon Launch Strategy with Affiliates

10:43 Amazon Affiliate Failures?

14:12 Amazon Creator Insights

19:12 Future Tactics for Affiliate Marketing

23:45 Conclusion

How to Outrank 99% of Your Competition (SEO Content Plan 2025)

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.

🔍 What You’ll Learn

- Why keyword volume is dead (and what to track instead)

- How Google is evolving with AI & SGE

- Tools & frameworks for modern content optimization

- The 5 tools every marketer should be using

- Real-world tips for schema, site audits, and topical authority

- Why AI-written content still needs human-driven strategy

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This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________

Timestamps

00:00 – Intro: Meet SEO Expert Steve Wiideman

02:30 – What SEO Looks Like in 2025

05:42 – Why Search Volume Doesn’t Matter Anymore

07:55 – How to Build Topic Clusters That Rank

10:20 – 5 Tools Steve Uses for SEO Workflows

13:05 – AnswerThePublic for LLM Optimization

15:15 – Google’s AI Search Experience (SGE)

18:00 – How to Future-Proof Your Content Strategy

21:22 – The Role of Schema in Ranking

24:15 – Automating SEO with SearchAtlas & WordLift

27:10 – Content Refresh Framework: Improve What Exists

29:40 – What Most Brands Get Wrong with SEO

33:00 – SEO for eCommerce vs Content Sites

36:20 – Should You Still Write Blog Posts in 2025?

39:05 – Building Internal Links the Right Way

42:30 – Final Thoughts & Where to Learn More from Steve

3x Amazon Sales With These Techniques! [Amazon Optimization Guide 2025]

Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently.

DANIELA'S FREEBIES:
Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic
Best performing product images Swipe File: https://bit.ly/mindfulswipes


You’ll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know.

🔍 What You’ll Learn
- How to stop the scroll with Premium A+
- Why pretty images don’t always sell — and what does
- Using AI to optimize content at scale (for 10K+ SKUs)
- How Rufus is reshaping product page strategy
- The truth about Amazon’s new image rules & gray areas
- PickFu vs. ProductPinion vs. Intellivi (split testing showdown)
- Real-world examples of 600–2500% sales lifts _________________________________
This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0
_________________________________
Timestamps
00:00 – Why Listings Fail in 2025
03:45 – Rufus Is Changing Amazon
06:30 – Real vs AI Images
09:12 – AI for Massive Catalogs
13:05 – Using Rufus for Questions
17:25 – Split Testing Images
20:40 – Designing That Converts
24:10 – Fixing Your Image Stack
27:20 – Visual Hacks That Sell
30:50 – Amazon vs Shopify Strategy
33:00 – Unlocking Premium A+
39:10 – Carousel vs No Carousel
42:30 – Visual vs Text A+ Debate
45:00 – Does Alt Text Still Matter?
47:00 – Free Image Swipe File!

5 Tools to Build Viral Video Ads With AI | Andrew Erickson

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0

AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:

- Build high-converting AI video ads

- Navigate the chaos of Trump’s new tariffs

- Automate supplier discovery and reduce costs

 

🎯 What You’ll Learn:

- How to create faceless video ads with AI for $10/month

- The 5 tools Andrew uses to build full video ads in minutes

- What generative video (like RunwayML) can and can't do

- How he uses ChatGPT, Midjourney, and Make.com in daily flows

- What’s changed in AI since January (agentic workflows, Grok prompts)

- Tariff workarounds: DDP, Mexico sourcing, and betting markets

- Why sourcing with AI is more powerful than Alibaba

- Using Polymarket to make non-emotional business decisions

Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs.

Timestamps

00:00 – AI Is Changing Amazon Selling

01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools

04:18 – 2025 AI Trends: Agentic AI, Make

06:46 – 5 Tools to Build Video Ads Fast

08:42 – 100% AI Ad Example

10:15 – Full AI Ad Workflow

13:55 – Midjourney Prompt Tricks

20:48 – Voiceovers with 11Labs & Grok

22:30 – RunwayML Gen-4 Update

24:58 – Faceless Video Tools (Syllaby)

26:45 – Notebook LM Deep Dive

30:43 – Surviving Tariffs in 2025

34:18 – Sourcing Outside China

35:57 – Mexico Suppliers with AI

38:00 – Using Polymarket for Forecasts

42:50 – Smart Decisions with Data

44:17 – Audience Q&A + Tools

48:32 – Connect with Andrew Erickson

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This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________

This is the playbook Amazon agencies don’t want you to figure out.

🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

Amazon Marketing Cloud (AMC) - A Deep Dive into Amazon's Latest Marketing Tool

Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.

🚨 AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing

You'll learn:

- How to access AMC for free without an agency

- Why AMC is critical for tracking lifetime value, attribution, and retention

- How to build powerful audiences (cart abandoners, page viewers, high-LTV lookalikes)

- Mistakes brands make with campaigns, bidding, and match types

- How AMC works alongside Amazon’s shift to Rufus and audience-first targeting

- Real AMC use cases: 5x CTR boosts, brand defense tactics, lowering ACoS

- How to measure customer acquisition cost using AMC

 

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0

Timestamps

00:00 – Intro & What is AMC? Explained Simply

04:00 – Why Amazon Marketing Cloud is a Big Deal

08:00 – Connecting Website Data to AMC

11:45 – Can AMC Track TikTok Sales?

15:20 – Free Access: How to Get Into AMC

18:40 – Lifetime Value & Ad Spend Transparency

22:05 – Audience Creation Examples (Cart Abandoners, Wishlist)

26:10 – Custom Audiences Now Work in Sponsored Ads

30:30 – AMC + Rufus = The Future of Targeting

34:00 – Campaign Optimization with AMC Data

38:00 – Branded Search Drop-Offs & Retargeting

41:10 – Testing Lookalikes for High LTV Shoppers

45:00 – Amazon Ad Mistakes Most Brands Make

49:00 – How to Launch with Broad vs. Exact Match

55:00 – Low-Hanging Fruit: Ready-to-Use AMC Templates

59:10 – Multi-Touch Attribution Models with AMC

1:02:40 – Brand Tailored Promotions (Boosting Conversions)

1:06:00 – Final Thoughts + How to Get Started with AMC

_________________________________

This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

_________________________________

 

This is the playbook Amazon agencies don’t want you to figure out.

🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.

 

🔗 Resources & Mentions AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing

 

Most Sellers Won’t Survive This...

Trump’s new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their cash flow, and gain market share while others retreat. This is your full game plan to survive — and thrive — through the chaos.

_________________________________

This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get My Shift Calculation → HERE

_________________________________

🔑 What You’ll Learn

- The real impact of 125–245% tariffs (and who’s hit hardest)

- Short-term inventory strategies to buy time

- Why your supplier is your most powerful ally

- The 4D chess of pricing, brand value, and inventory

- Long-term mitigation strategies

- How to negotiate better payment terms and reduce COGS

 

Tools Dan’s team uses to stay ahead

 🧠 Guest: Dan Ashburn Co-founder of Titan Network Operator of 100M+ in Amazon brands China Magic lead + margin strategy specialist

🔗 Useful Links 💼 https://www.titannetwork.com

🎓 Cash Flow for Sellers Training: cashflowforsellers.com

✈️ China Magic Trips: https://www.chinamagictrip.com

🧹 Review Removal Tool: https://tracefuse.ai

🗞 Newsletter: https://lwn.news

 

🕒 Timestamps (Chapters)

00:00 – Intro & Dan Ashburn Joins

04:00 – What Are Tariffs & Why They Matter

08:00 – The Seller Panic Explained

12:00 – 3-Step Response Plan: Observe, Analyze, Respond

16:00 – Tariff Breakdown: How We Hit 245%

20:00 – The Inventory Game: Why It’s Key to Survive

24:00 – Pricing Strategy & Brand Perception

28:00 – Using “Made in USA” Positioning Without Breaking Rules

32:00 – Supplier Relationships as Your #1 Asset

36:00 – Financing & Warehousing Short-Term Plays

40:00 – DDP Shipping: Pros, Cons & Risks

44:00 – Why Negotiating in Person Works Best

48:00 – Cash Flow Tactics + Supplier Terms

52:00 – Mistakes to Avoid During Tariff Panic

56:00 – Long-Term Mitigation Plans (First Sale, FTZs, etc.)

1:00:00 – China +1 Strategy & Sourcing Risks

1:04:00 – Final Tips & Tools to Navigate Tariff Chaos

$500 to $150K/Month! - The Retention Strategy Behind MASSIVE Growth

Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already

have?

🚨 Get Levanta's Affiliate Ad Shift Calculator - HERE

In this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription growth, and AI-powered automation.

Dan has helped hundreds of Shopify and DTC brands scale through better customer retention, smarter email flows, and real-time data-driven decisions. If you’re scaling a Shopify brand, running a subscription box, or just tired of bleeding cash on Facebook ads with no LTV — this episode will show you exactly how to build systems that retain, convert, and grow.

_________________________________

This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending.

Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get My Shift Calculation → HERE

_________________________________

What You’ll Learn:

- Why retention acquisition is for long-term growth

- The truth about "Subscribe & Save" (and why it’s not a real strategy)

- Dan’s “Subscribability Framework” to boost LTV and reduce churn

- How to engineer offers that keep customers buying month after month

- Real examples of brands going from $500/month → $150K/month

- AI-powered automation using Make.com & n8n

- How to build feedback loops through post-purchase flows and surveys

- Critical metrics to track: churn, time to reorder, reactivation success & more

Timestamps

00:00 – Why Retention Beats Acquisition

03:10 – The #1 Mistake Most eCom Brands Make

04:58 – Retention Isn’t a Loyalty Program

07:11 – What Is the Subscribability Framework?

09:45 – Why ‘Subscribe & Save’ Fails

14:02 – Personalization Over Repetition

18:54 – Automation Isn’t Hard Anymore

20:30 – AI-Generated Emails That Sound Like You

22:46 – "Show Up Like a Friend, Not a Brand"

24:17 – Who Should Not Use Subscription Models?

28:41 – BoxyCharm’s $500M Exit

33:48 – How to Collect Real Feedback from Your Customers

38:05 – The Metrics That Actually Predict Churn

 

Hosted by: Norm Farrar, “The Beard Guy” Newsletter: https://lwn.news

Join the community: Facebook Group | WhatsApp | Subreddit Hashtags:

 

This TikTok Shop Strategy Is Making Brands Go Viral!

Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand.

➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: https://www.lunchwithnorm.com/

This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop’s explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you’re just getting started or ready to go all in on TikTok, Michelle lays out the playbook.

🔍 What You'll Learn:

- Why most brands are still ignoring TikTok Shop (and losing money)

- How to scale content without being on camera

- What the TikTok ban actually means (and why the platform’s still growing)

- Real-world onboarding and setup advice that saves time and headaches

Timestamps

00:00 Introduction to TikTok's Content Strategy

00:24 The Rise and Risks of TikTok Shop

02:20 Challenges Big Brands Face on TikTok

03:12 The Authenticity Factor

05:16 Opportunities for Small and Medium Businesses

08:52 Getting Started on TikTok

21:12 TikTok Shop vs. TikTok

22:48 Tips for Business Registration

26:38 Canadian Companies and TikTok Shop

28:45 TikTok Ban and Its Impact

34:51 Strategies for TikTok Shop Success

38:02 Content Creation for TikTok Shop

42:03 Conclusion and Final Thoughts

________________________________________________________

This episode is brought to you by Levanta:

Amazon’s not broken—but your strategy might be. If your sales are stalling while ad costs climb, you're not alone. Top brands like HyperIce and Caraway are shifting their mix with performance-based affiliate marketing. With Levanta, you only pay when a sale happens—and you tap into over 10,000 vetted creators, publishers, and review sites driving external traffic that lifts your organic rank. They even built a free tool to show the calculated revenue lift you could see.

Check it out at https://hubs.ly/Q03ghJk60 ________________________________________________________

This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews?

TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.

🚨 As a Lunch With Norm listener, your first two removals are FREE.

 

🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________

Your Brand Here? – Contact k@Lunchlunchwithnorm.com for sponsorship opportunities

Start Your Beauty Brand in 5 Minutes (No Inventory Needed)

Launching a beauty brand sounds glamorous—until you hit the endless delays, huge upfront costs, and sourcing headaches. In this episode of Lunch With Norm, Adam Chuntz, co-founder of Blanka, shares how anyone from solo entrepreneurs to salons can launch a fully branded beauty line in minutes—without minimums or manufacturing nightmares. Norm and Adam dive into the revival of private label, why North American sourcing is back, and how smart founders are using white label platforms and instant Shopify integrations to build lean, fast-growing brands. They also cover why most people get branding completely wrong, how to price for profit, and what it really takes to stand out in a saturated market.

🔥 Join the Lunch with Norm Newsletter https://LWN.news 

Get 15% off your first Sample Order with Blanka, using the code: LUNCHWITHNORM - https://blankabrand.com/  ________________________________________________________

This episode is brought to you by Levanta:

If you're an Amazon seller, you already know—PPC costs are rising fast. But what if you could grow sales without increasing your ad spend?

The team at Levanta put together a free guide that shows you how to get started, what networks to use, and how to find affiliates who actually perform.

Grab the Free Guide - https://hubs.ly/Q03dyv6R0 ________________________________________________________

This episode is brought to you by TraceFuse:

Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.

🚨 As a Lunch With Norm listener, your first two removals are FREE.

🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Timestamps

00:00 Introduction to Branding Beyond the Logo

02:21 The Evolution of Private Labeling

10:35 Custom Formulations

21:37 The Importance of Brand Development

23:53 Efficient Order Fulfillment Strategies

24:50 Leveraging Warehousing

29:39 Understanding Your Audience

34:34 Expanding Your Product Line

41:07 Final Thoughts

You're Scaling Your Amazon Ads Wrong - Here's How to Fix It

Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what’s really happening inside Amazon’s ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon’s new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it’s smarter strategy. Whether you’re a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works.

 

Want to know the EXACT ACoS to hit your profit goal? - https://junglr.com/growthbalanceequation/ 

🔥 Join the Lunch with Norm Newsletter https://LWN.news

________________________________________________________

This episode is brought to you by TraceFuse:

Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.

🚨 As a Lunch With Norm listener, your first two removals are FREE.

🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/

______________________________________

Timestamps

00:00 Intro

02:34 Welcome Elizabeth

06:23 Scaling Strategies

10:31 Optimizing Ad Spend

17:04 Advice for New Amazon Sellers

19:58 Low Bid Strategies

21:33 Leveraging Auto Campaigns

23:28 Advertising Insights and Coaching

30:21 Optimizing PPC

34:18 Effective Bid and Keyword Management

36:32 Final Thoughts