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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes

Monday May 12, 2025
5 Tools to Build Viral Video Ads With AI | Andrew Erickson
Monday May 12, 2025
Monday May 12, 2025
Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0
AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:
- Build high-converting AI video ads
- Navigate the chaos of Trump’s new tariffs
- Automate supplier discovery and reduce costs
🎯 What You’ll Learn:
- How to create faceless video ads with AI for $10/month
- The 5 tools Andrew uses to build full video ads in minutes
- What generative video (like RunwayML) can and can't do
- How he uses ChatGPT, Midjourney, and Make.com in daily flows
- What’s changed in AI since January (agentic workflows, Grok prompts)
- Tariff workarounds: DDP, Mexico sourcing, and betting markets
- Why sourcing with AI is more powerful than Alibaba
- Using Polymarket to make non-emotional business decisions
Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs.
Timestamps
00:00 – AI Is Changing Amazon Selling
01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools
04:18 – 2025 AI Trends: Agentic AI, Make
06:46 – 5 Tools to Build Video Ads Fast
08:42 – 100% AI Ad Example
10:15 – Full AI Ad Workflow
13:55 – Midjourney Prompt Tricks
20:48 – Voiceovers with 11Labs & Grok
22:30 – RunwayML Gen-4 Update
24:58 – Faceless Video Tools (Syllaby)
26:45 – Notebook LM Deep Dive
30:43 – Surviving Tariffs in 2025
34:18 – Sourcing Outside China
35:57 – Mexico Suppliers with AI
38:00 – Using Polymarket for Forecasts
42:50 – Smart Decisions with Data
44:17 – Audience Q&A + Tools
48:32 – Connect with Andrew Erickson
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This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________
This is the playbook Amazon agencies don’t want you to figure out.
🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!
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