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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Monday Feb 10, 2025
Monday Feb 10, 2025
In this episode of Lunch with Norm, Mike Frekey joins Norm Farrar to break down the latest Amazon advertising strategies and how sellers can adapt to the platform's changing landscape.
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From leveraging brand analytics to mastering PPC and understanding the impact of Amazon's new B2B placement modifiers, Mike shares actionable tips to help you maximize your ad spend while staying ahead of the competition. They also discuss the increasing dominance of ads over organic traffic, the power of keyword research, and strategies for balancing profitability with growth. If you’re serious about scaling your Amazon business in 2025, this is an episode you can’t afford to miss!
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Timestamps
00:00 Introduction to Amazon's New Ad Placements
00:15 Current Trends in Sponsored Ads
00:24 The Decline of Organic Rankings
00:28 Winning with Brand Analytics
01:24 Guest Introduction: Mike Freckey
02:50 Deep Dive into Brand Analytics
04:02 Identifying Market Keywords
09:16 Using ChatGPT for Market Analysis
10:10 Interpreting Brand Analytics Data
17:18 Effective Sponsored Ad Strategies
21:43 The Impact of Ad Widgets
26:58 External Traffic and Amazon Attribution
33:10 Conclusion and Contact Information
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