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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
6 days ago
6 days ago
In this episode of Lunch with Norm, Vanessa Hung breaks down how Amazon’s AI-powered Rufus and Cosmo are changing the game for sellers. She explains how AI is reshaping Amazon search rankings, product listings, and PPC advertising—and why traditional keyword strategies are becoming obsolete.
Vanessa dives deep into how AI personalizes search results, how to optimize listings for Amazon’s new algorithm, and the biggest mistakes sellers must avoid to stay competitive. If you’re an Amazon seller, this episode is packed with must-know insights about the future of eCommerce, audience targeting, and AI-driven marketing strategies.
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Timestamps
00:00 Introduction
01:13 Guest Introduction: Vanessa
02:52 AI's Role in Amazon's Evolving Landscape
03:34 Understanding Rufus
06:35 The Shift in PPC and Audience Targeting
08:20 Personalized Shopping Experiences with AI
13:16 Optimizing Listings for AI and Rufus
24:45 Future Implications and Strategies for Sellers
30:24 Optimizing Your Amazon Listing
34:30 Introduction to Cosmo Technology
39:52 The Future of AI in Business
46:00 Creating Content with AI Tools
50:53 Conclusion and Final Thoughts
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