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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Monday Feb 03, 2025
Monday Feb 03, 2025
In this episode of Lunch With Norm, Norm Farrar sits down with Deb Slaver to tackle one of the most critical challenges for Amazon sellers: avoiding costly compliance mistakes. Deb shares her insights on sourcing authentic products, navigating intellectual property (IP) pitfalls, and the steps every seller must take to protect their account from suspensions.
They discuss real-world horror stories of counterfeit allegations, IP disputes, and packaging errors—and how these common missteps can bankrupt a business. Packed with actionable advice, this episode is a must-watch for anyone serious about staying compliant and thriving on Amazon.
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors!
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This episode is brought to you by TrueOps:
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It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________
This episode is brought to you by TraceFuse:
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Timestamps
00:00 The Costly Mistake: A Copyright Catastrophe
00:30 Navigating Amazon's Minefield: Policies and Compliance
01:05 Introducing Our Expert Guest: Deb Slaver
01:41 Sponsor Spotlight: Tracefuse
02:46 Deb Slaver Joins the Conversation
03:56 Ensuring Product Authenticity on Amazon
09:01 Handling Amazon Notifications and Compliance
18:01 Best Practices for Packaging and Record Keeping
25:56 TrueOps Reimbursement Benefits
26:33 Effective Complaint Handling Strategies
27:37 Addressing Customer Complaints
31:08 Understanding IP Protection
32:32 Importance of Patents and Trademarks
35:46 Challenges with IP and Amazon
44:53 Handling IP Complaints
46:58 Final Thoughts and Contact Information
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THANK YOU TO OUR SPONSORS 🎉
TrueOps - https://app.trueops.com/sign-up?via=norm
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