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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes

7 days ago
7 days ago
In this episode of Lunch With Norm, supply chain expert Kerim Kfuri joins Norm to break down the hard truths about sourcing in 2025. From tariff pressures and supplier risk to AI-powered product development and nearshoring myths, Kerim delivers no-nonsense advice for Amazon sellers navigating the chaos of global trade. Learn why too much loyalty to your supplier can kill your business, how to negotiate better terms, and the real reason nearshoring might not save you. Plus, hear about how Alibaba is reshaping sourcing with AI. If you rely on imports, want better margins, or just want to survive the next supply chain shake-up, don’t miss this one. _______________________________________________
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Timestamps
00:00 Diversifying Your Supply Chain
02:44 Karem Kafu's Insights
05:54 Tariffs and Their Impact on Amazon Sellers
14:09 Mitigate Tariff Challenges
20:11 Supplier Relationships
28:56 Cost Cutting and Quality Control
34:46 Nearshoring
37:16 Leveraging AI
45:05 Shark Tank's Daymond John
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