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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes

Tuesday Sep 07, 2021
Tuesday Sep 07, 2021
SEO professional and Product Advisor for Ahrefs, Patrick Stox joins today’s episode to discuss about the kind of content you need on product pages, how many product descriptions you need and, his take on buyer guides and reviews. Living and breathing SEO, Patrick dedicated his career to understanding how SEO works and everything that comes with it. He currently writes on Ahrefs blog and have contributed to Search Engine Land, Marketing Land, and Search Engine Journal. He also speaks at search conferences and helps run the Raleigh SEO Conference.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
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This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
Ahrefs’ Product Advisor and SEO expert Patrick Stox joins today’s Lunch with Norm to talk about the kind of content you need for product pages, product descriptions and his own take on buyer guides. Patrick is an SEO professional that dedicated himself to understanding everything about SEO and it’s complexity, currently he writes for Ahrefs blog, runs technical SEO channels and moderates Technical SEO pages.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains
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