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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes

Wednesday Nov 18, 2020
Using Split Testing to Optimize Your Listings w/ John Li - Ep.65 - Lunch With Norm
Wednesday Nov 18, 2020
Wednesday Nov 18, 2020
Welcome to episode 65 of the Lunch with Norm Podcast. I am joined today by the Co-Founder of PickFu, John Li. In this episode, we dive into the world of split testing! We discuss how to use split testing and other metrics to optimize your Amazon Listing. We look at how you can test variations of creatives on (or off) Amazon, clever ways to test and optimize listings for Q4, and what the best practice for images, based on polls we've seen on PickFu. John even shows us a demonstration during the LIVE broadcast just how easy it is to get key information from your target market.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
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