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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes

Monday Mar 03, 2025
Your SEO Strategy is Failing - Panic or Profit
Monday Mar 03, 2025
Monday Mar 03, 2025
Search engines are shifting, organic visibility is fading, and if you’re not evolving, you’re losing! In this episode of Lunch with Norm, Norm Farrar sits down with SEO expert Dan Kurtz to uncover the latest SEO and keyword strategies that Amazon sellers and eCommerce brands need to dominate the search results in 2024 and beyond.
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________
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TIMESTAMPS
00:00 Introduction
01:09 Guest Introduction: Dan Kurtz
02:50 SEO Trends and Strategies
13:25 Press Releases and Backlinks
30:55 Commercial Break: Maximize Your Amazon Reimbursements
32:25 Using IFTTT for Content Distribution
35:19 Understanding Google Knowledge Panels
43:43 The Power of Google Business Profiles
48:52 SEO Tips for Amazon Sellers
50:18 Final Tips and Common Mistakes
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