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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
On today’s Lunch With Norm, we are with the founder of two Amazon agencies and who created and ran the Mothership, Joanna Lambadjieva! We discussed how AI is changing Amazon search. Find out how to prompt properly in 2024. Our guest runs an Amazon consultancy helping brands integrate AI into their strategy and processes.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, the founder of two Amazon agencies and who created and ran the Mothership, Joanna Lambadjieva is here. Today, we discussed how AI is changing Amazon search. She runs an Amazon consultancy helping brands integrate AI into their strategy and processes.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Monday Mar 25, 2024
Monday Mar 25, 2024
On today’s Lunch With Norm, we are with a seasoned e-commerce expert, Michael Kaufman! We discussed power warranty marketing on steroids. Find out what are the two biggest keys to making power warranty marketing work. Our guest leverages his "power warranty marketing" technique to generate fierce brand loyalty and develop solid, and responsive email lists.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, a seasoned e-commerce expert, Michael Kaufman, is here. Today, we discussed power warranty marketing on steroids. He leverages his "power warranty marketing" technique to generate fierce brand loyalty and develop solid, and responsive email lists.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Friday Mar 22, 2024
Friday Mar 22, 2024
On today’s Lunch With Norm, we are with the vice president of community engagement at GS1 US, Michelle Covey! We discussed Amazon Prime Day prep. Find out what can sellers do to prepare for Prime Day. Our guest works with industry stakeholders to identify business needs and develop standards-based approaches to address them.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, the vice president of community engagement at GS1 US, Michelle Covey is here. Today, we discussed Amazon Prime Day prep. She works with industry stakeholders to identify business needs and develop standards-based approaches to address them.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Friday Mar 22, 2024
Friday Mar 22, 2024
On today’s Lunch With Norm, we are with the founder of SuperMarketers.ai, Gen Furukawa! We discussed how to level up your content game with AI. Find out the winning formula when working with AI. Our guest has led marketing teams as VP of Marketing at Jungle Scout and Content at Scale.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, the founder of SuperMarketers.ai, Gen Furukawa is here. Today, we discussed how to level up your content game with AI. He has led marketing teams as VP of Marketing at Jungle Scout and Content at Scale.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Friday Mar 15, 2024
Friday Mar 15, 2024
On today’s Lunch With Norm, we are with the founder of the product development Incubator, and the Product Development China Trip, Steven Selikoff! We discussed recent real-life success stories of expanding to include retailers. Find out what Amazon sellers need to expand into retailers. Our guest products have been sold in big box stores, independent retailers, and on Amazon 3P and 1P.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, the founder of the product development Incubator, and the Product Development China Trip, Steven Selikoff, is here. Today, we discussed recent real-life success stories of expanding to include retailers. His products have been sold in big box stores, independent retailers, and on Amazon 3P and 1P.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Friday Mar 15, 2024
Friday Mar 15, 2024
On today’s Lunch With Norm, we are with the host of the podcast “The Robb Green Show”, Rob Green! We discussed lessons learned from scaling 8 brands. Find out how to effectively manage time scaling brands. Through continuous learning and application, our guest actualizes his full potential and helps others create their own success stories.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, the host of the podcast “The Robb Green Show”, Rob Green is here. Today, we discussed lessons learned from scaling 8 brands. Through continuous learning and application, he actualizes his full potential and helps others create their own success stories.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
On today’s Lunch With Norm, we are with the founder and CEO of ecomtent.ai, Max Sinclair! We discussed Rufus AI: Amazon's AI-powered shopping assistant. Find out how can e-commerce sellers adapt to AI Search. Our guest held a number of leadership roles including for the launch of “Amazon Business” (B2B) in the UK.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, the founder and CEO of ecomtent.ai, Max Sinclair is here. Today, we discussed Rufus AI: Amazon's AI-powered shopping assistant. He held a number of leadership roles including for the launch of “Amazon Business” (B2B) in the UK.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Friday Mar 08, 2024
Friday Mar 08, 2024
On today’s Lunch With Norm, we are with the founder of Persuasion Experience, Alisha Conlin-Hurd! We discussed how to read the minds of your customers & understand why they buy. Find out why target market research is important. Our guest has launched 500+ funnels across 120+ niches and built 3 marketing teams from scratch in companies King Kong.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, the founder of Persuasion Experience, Alisha Conlin-Hurd, is here. Today, we discussed how to read the minds of your customers & understand why they buy. She has launched 500+ funnels across 120+ niches and built 3 marketing teams from scratch in companies King Kong.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Wednesday Mar 06, 2024
Wednesday Mar 06, 2024
On today’s Lunch With Norm, we are with an Ohio State Engineer grad, Brett Bercaw! We discussed 5 Amazon tactics you should be trying in 2024. Find out effective strategies for tracking organic rank. Our guest is now focused on building Amazon brands while helping other sellers scale theirs through FBAexcel and AMZrolodex services.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, an Ohio State Engineer grad, Brett Bercaw is here. Today, we discussed 5 Amazon tactics you should be trying in 2024. He is now focused on building Amazon brands while helping other sellers scale theirs through FBAexcel and AMZrolodex services.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Wednesday Mar 06, 2024
Wednesday Mar 06, 2024
On today’s Lunch With Norm, we are with the co-founder of eCom Triage, Danan Coleman! We discussed 100% white hat critical review removal on Amazon. Find out how sellers can benefit from removing negative reviews. Our guests started by getting exclusivity to supplement brands on Amazon and expanded to other brands.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
In this episode, the co-founder of eCom Triage, Danan Coleman is here. Today, we discussed 100% white hat critical review removal on Amazon. They started by getting exclusivity to supplement brands on Amazon and expanded to other brands.
This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.