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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
Today, we are with the Co-Founder of AMZ Advisors, Mike Begg to talk all about implementing affiliate marketing with Amazon attribution. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Monday Aug 12, 2024
Monday Aug 12, 2024
Steven Selikoff is here to share with you a stark warning that Amazon and eCommerce is about to change forever. You may have read Steven's chilling email he sent out last week about Amazon working with Chinese factories.
Today, we are doing a deep dive on the topic. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
This episode is proudly sponsored by Walmart Marketplace - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy
One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Sign up and start selling *Conditions apply
Steven is the Founder of the Product Development Incubator and the Product Development China Trip. He has been selling to retailers since 2001 and on Amazon since 2005. His products have been featured in every major morning TV show and were in the gift bags at the Oscars.
His students have products in retailers all over the globe, have been on Shark Tank, and have won prestigious design awards including Time Magazine’s Best New Invention of the Year.
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Wednesday Jul 31, 2024
Steps to Scale Your Amazon Business With SOPs & Systems | Vandana Rastogi | Ep. 609
Wednesday Jul 31, 2024
Wednesday Jul 31, 2024
Today we are with Vandana Rastogi, Norm's right hand person who manages Norm's brand accounts. We discuss the importance of SOPs and systems, and how to create a turnkey Amazon business.
This episode is proudly sponsored by Walmart Marketplace.
One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees.
*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Monday Jul 22, 2024
Finding the Perfect 3PL for Amazon Sellers | Afolabi Oyerokun | Ep. 608
Monday Jul 22, 2024
Monday Jul 22, 2024
We'll be discussing how to find the perfect 3PL & warehouse for Amazon sellers with special guest, Afolabi Oyerokun, the Co-Founder of HONU Worldwide. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
This episode is proudly sponsored by Walmart Marketplace.
One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees.
*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
More about Afolabi...
Our guest is the co-founder of HONU Worldwide. For over 20 years, he has been learning and developing the best logistics strategies, relationships, and tactics to streamline and improve profitability for his clients.
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Monday Jul 15, 2024
The Biggest Myth With SEO - SEO Takes 12 Months | Joshua George | Ep. 607
Monday Jul 15, 2024
Monday Jul 15, 2024
Today we'll be discussing the big myth about SEO... that it takes 12 months to kick in. Also, find out the 5 E-commerce SEO mistakes that 99% of brand owners are making. Joshua George is the Founder of ClickSlice. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
Get Free SEO Audit. Book your call here - https://calendly.com/clickslice/discovery-call-lwn
This episode is proudly sponsored by Walmart Marketplace.
Right now, new sellers get up to 50% off referral and fulfillment fees.* Get Started and Get Selling with Walmart Marketplace.
*Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
More about Josh...
Josh has over 9 years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, Agency Analytics, and London Post, just to name a few. Joshua and his team are generating over £1M+ in organic revenue every month for clients, thousands of leads, and millions of dollars in sales by applying the latest SEO strategies and tactics.
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Monday Jul 08, 2024
Creating Custom Amazon A+ Content In Seconds | George Reid | Ep. 606
Monday Jul 08, 2024
Monday Jul 08, 2024
Today we'll be talking about how to make custom Amazon A+ content in seconds with George Reid! We'll be talking about what is a design system and how can it help sellers with their storefront and A+ content content, and how templates can save you money when designing. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
Check out Georges AMZ Design templates here -
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
More about George...
He is the Founder of Amazon Design Kit. He Runs an Amazon advertising agency but specializes in building Amazon design systems. George helps Amazon brands convert more traffic into customers, using conversion optimized design.
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Monday Jul 01, 2024
Monday Jul 01, 2024
With Prime Day announced for July 16 and 17, Norm and Kevin King discuss what Prime Day really means for sellers in 2024. Does the hype online really add up? The duo also discuss several money and time saving travel hacks that you can implement to make travel more comfortable as an entrepreneur travelling the world. Find out on today's Lunch With Norm.
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
More about Kevin...
Our guest mentors sellers collectively do over half a billion US dollars per year on Amazon. You may know him from the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit and is known for his hit newsletter Billion Dollar Seller Newsletter.
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Thursday Jun 27, 2024
How to Use AI for Amazon Product Image Optimization | Jake Zarastian | Ep. 604
Thursday Jun 27, 2024
Thursday Jun 27, 2024
How to use AI for product image optimization with Jake Zarastian. In today's episode, we discuss how to optimize your Amazon product images using AI tools. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
Sign up to Jungle Scout here - https://get.junglescout.com/loy1yseuu27u
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
More about Jake...
Our guest joined Jungle Scout in 2021, after 2 years working at one of the first Amazon-partnered advertising agencies that hyper-focuses on the marketplace. There, he managed over a million dollars in monthly ad spend for a large portfolio of enterprise brands. Since then, He has launched his own Amazon brand while also running a consulting business helping a range of brands grow their sales and profitability.
This episode is brought to you by Startup Club:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics:
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Monday Jun 17, 2024
Using Taco Sauce To Boost Search Rank!? | Brian R. Johnson | Ep. 603
Monday Jun 17, 2024
Monday Jun 17, 2024
Learn how to use "Taco Sauce" to boost search rank - introducing a new metric for Amazon Sellers... "Taco Sauce"! Join Co-Founder of DeepM.AI, Brian R. Johnson on the Lunch With Norm Podcast!
Dive deep into the concept of "Taco Sauce", a crucial metric that stands between ACOS and TACOS. In this episode, we explore how ACO SAS measures ad spend relative to search sales, distinct from general ad sales and all sales. We discuss the intricacies of organic search sales, the significance of the A9 search engine, and why this new metric was introduced for better analysis and optimization of advertising performance.
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
More about Brian...
Brian R Johnson’s 17 year career in eCommerce has included building leading-edge solutions for Amazon brands to solve for product visibility, engagement and conversion – including leading-edge software innovation, strategic advertising & marketing training and award-winning agency services that have grown brand sales by over $3.0 Billion.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Monday Jun 10, 2024
Get The Most Out of Prime Day With Affiliates | Rob Schab | Ep. 602
Monday Jun 10, 2024
Monday Jun 10, 2024
Learn how to get the most out of Prime Day 2024 with affiliate marketing! Join Co-Founder of Levanta, Rob Schab to learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/
Request your FREE forecast now: https://hubs.ly/Q02yZsbd0
Rob is the Co-Founder & CMO at Levanta, a new Affiliate Platform that connects Amazon sellers with revenue-generating publishers, affiliates and influencers to promote their products. Rob previously Co-Founded Grovia, a partner recruitment agency that was acquired by Acceleration Partners.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
This episode is brought to you by Seller Basics
Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.
Consider Seller Basics your Amazon account's comprehensive health plan.
For more information visit https://www.sellerbasics.com
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.