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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes

Friday Sep 02, 2022
Friday Sep 02, 2022
On today’s Lunch With Norm, we are joined by Walmart Expert, Michal Chapnick ! Learn how sellers can win on Walmart this Q4. Find out who is a good fit for Walmart, the latest Seller updates and 5 tips for success! Our guest mom and a full-time eCommerce entrepreneur who has been selling online since 2011. She has been selling on Walmart for 3 years now. Her specialty is maximizing profits through multi-channel sales—these channels include Amazon, Amazon Canada, eBay, Walmart, and Shopify.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Walmart Expert and entrepreneur, Michal Chapnick. Today, we learn how sellers can win on Walmart this Q4. Michal is passionate about helping others grow their business by sharing the strategies she has learned.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Friday Sep 02, 2022
Friday Sep 02, 2022
On today’s Lunch With Norm, we are joined by Pearl Ausch from First Choice Shipping! Learn how to expand your Amazon business globally in the easiest way possible! Find out why expand globally now, and which marketplaces would you recommend sellers start with. Also learn what steps are needed to make it happen? Our guest is the COO of First Choice Shipping based in Brooklyn, NY. In her current role, Pearl oversees all operations of the business, with expertise in helping sellers expand their businesses internationally from start to finish. She is a force to be reckoned with and an important leader within the industry.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by COO of First Choice Shipping, Pearl Ausch. Today, we learn how to expand your Amazon business globally in the easiest way possible. Pearl helps sellers expand their businesses internationally from start to finish. She is a force to be reckoned with and an important leader within the industry.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Friday Sep 02, 2022
Friday Sep 02, 2022
On today’s Lunch With Norm, we are joined by Ritu Java from PPC Ninja! Learn about the 10 ways to grow your Amazon FBA brands with PPC Ads. Find out what the full funnel advertising strategy is, what Ritu’s favorite ways to run ads on Amazon are, and other steps you can take to have the best chance of success. Our guest is the CEO and Co-Founder of PPC Ninja. She has been in the eCommerce industry for over 10 years and is passionate about helping sellers with creative Amazon PPC strategies that work.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Founder of PPC Ninja, Ritu Java. Today, we learn the 10 ways to grow your Amazon FBA brands with PPC Ads. Ritu has been in the eCommerce industry for over 10 years and is passionate about helping sellers with creative Amazon PPC strategies that work.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Monday Aug 29, 2022
Monday Aug 29, 2022
On today’s Lunch With Norm, we are joined by Paul Baron, the Founder of The Chat Agency! Learn about insert marketing 101 for Amazon sellers. Find out the do’s and don’ts of using inserts, the importance of building a list. We also walk you through how you can create a value stack. Our guest is a Million dollar Amazon seller, Amazing.com instructor, ASM5 student, and a sought-after expert consultant on Chatbot Marketing Automation.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Founder of The Chat Agency, Paul Baron. Today, we learn about insert marketing 101 for Amazon sellers. Paul's brands have received consulting from Shark Tank’s, and have been featured on the Rachael Ray Show, and Forbes magazine.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Monday Aug 29, 2022
Monday Aug 29, 2022
On today’s Lunch With Norm, we are joined by Mike Begg, Co-founder of AMZ Advisers! Learn about the in's and out's of expanding your Amazon brand to Latin America. Find out what does eCommerce in Latin America look like and what are the largest eCommerce markets/countries? Also we discuss the challenges for foreign brands getting into Latin America. Our guest is an entrepreneur and expert in eCommerce and digital marketing. He co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Co-founder of AMZ Advisors, Mike Begg. Today, we learn about the in's and out's of expanding your Amazon brand to Latin America. Mike and the AMZ Adviser's team operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and helps brands expand into Latin America.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Monday Aug 29, 2022
Monday Aug 29, 2022
On today’s Lunch With Norm, we are joined by Daniel Fernandez from AMZ Clever! Learn about planning the perfect product launch for your Amazon business. Find out what are the components of a great product launch, and why is Brand Analytics + Search Query Performance report the best combo to plan a product launch? Also we discuss what are ways to get more reviews in 2022. Our guest is the founder and CEO of AMZclever.com, a full-service agency that manages and grows brands on Amazon and Walmart since 2015. He has worked with several 7, 8, 9-figure brands, public companies, and product startups on launching and expanding in the Amazon and Walmart platforms, as well as taking many of them internationally.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Founder of AMZ Clever, Daniel Fernandez. Today, we learn about planning and executing the perfect Amazon product launch. Daniel has worked with several 7, 8, 9-figure brands on launching and expanding in the Amazon and Walmart platforms, as well as taking many of them internationally.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Monday Aug 15, 2022
Monday Aug 15, 2022
On today’s Lunch With Norm, we are joined by Regina Peterburgsky and an Australian panel of Amazon sellers! Learn about mentorship and the power of attending Amazon LIVE events. Find out why you should go to live events, groups, and mentoring programs. Also we discuss what events should sellers attend, and the best practices to retain information.
Our guest has tried her hand at many careers in life and is a true entrepreneur. She is the Australian/New Zealand representative for Fortunet and is hosted Australian’s first mastermind. We are also joined by Shane Sauvarin, Tessa Sanos, Kylie Armstrong.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by serial entrepreneur, Regina Peterburgsky and a special panel of Australian Sellers. Today, we learn about mentorship and the power of attending Amazon LIVE events. Shane Sauvarin, Tessa Sanos, and Kylie Armstrong join the discussion about the most recent experience at an Australian Amazon live event.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Monday Aug 15, 2022
Monday Aug 15, 2022
On today’s Lunch With Norm, we are joined by the Founder of Capptiv8 Manol Georgiev! Learn how to successfully expand off Amazon with Shopify without wasting time and money. Find out how the fundamentals of how to succeed off Amazon with Shopify, how to pick the right products to ensure scale and profitability, and the secrets of a high converting sales funnel strategy.
Our guest has profitably managed over $100M in ad spend on Facebook for multiple eCommerce fortune 100 companies. As an international keynote speaker Manol has shared the stage with billionaire entrepreneurs like Sarah Blakely, Robert Kiyosaki, Dave Asprey and more.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Manol Georgiev, Founder of Capptiv8. Today, we learn how to successfully expand off Amazon with Shopify without wasting time and money. Learn the secrets of a high converting sales funnel strategy. Manol has profitably managed over $100M in ad spend on Facebook for multiple eCommerce fortune 100 companies.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Monday Aug 15, 2022
Monday Aug 15, 2022
On today’s Lunch With Norm, we are joined by the Head of Digital Marketing at ManyChat Anna Tutckaia! Learn about how to use chatbot marketing strategy for Amazon and eCommerce sellers. Find out how eCommerce business owners can get the biggest bang for their buck out of a chat marketing strategy and how chat marketing impacted eCommerce. Our guest is a self-made marketing maven, a dynamic mother of two, and an international entrepreneur who’s run successful businesses on two continents.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Anna Tutckaia, Head of Digital Marketing at ManyChat. Today, we learn about how to use chatbot marketing strategy for Amazon and eCommerce sellers. Find out how eCommerce business owners can get the biggest bang for their buck out of a chat. Anna and ManyChat is helping to reshape the marketing strategies of nearly two million businesses around the world.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
On today’s Lunch with Norm, we are joined by Business Development Lead of Seller Candy Ben Smith! Learn about how to fix time suck and other common Amazon seller problems. Find out on today's episode what the biggest time drains are for sellers and what tasks should sellers look to start outsourcing first. Also find out how should a seller know when it's time to outsource?
Our guest started his online journey in 2014. He’s been building e-commerce businesses on Amazon, Shopify, and Etsy and the last 3 years bootstrapping his own online income streams. He currently holds the position at Seller Candy as their Business Development Lead, and you can find him on his growing YouTube channel “Ben Smith Side Hustles”.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Ben Smith, Business Development Lead of Seller Candy. Today we learn about what the biggest time drains are for sellers and what tasks should sellers look to start outsourcing first. Ben's been building e-commerce businesses on Amazon, Shopify, and Etsy and the last 3 years bootstrapping his own online income streams.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.