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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Monday Jul 18, 2022
Monday Jul 18, 2022
On today’s Lunch With Norm, we are joined by the Founder of Brighter Click, Colby Flood! We are going back to basics with paid social media ads. Find out on today's episode the best practices for paid Facebook and Google ads and which paid social ads platforms eCommerce businesses should focus and why. We also dive into how to find the right audience. Brighter Click, an education-first agency that focuses not just on performance but on proactive communication led by education. He helps eCommerce companies 2-3x their current Facebook marketing performance.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Colby Flood the Founder of Brighter Click! Today we are discussing paid social media ads in 2022 and the best practices to follow. Colby helps brands not just on performance but on proactive communication led by education.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.
Tuesday Jul 12, 2022
Tuesday Jul 12, 2022
On today’s Lunch With Norm, we are joined by the CGO of Sifted, Caleb Nelson! We are discussing what goes wrong with Amazon FBA fulfillment processes and how to get reimbursements. Find out on today's episode how sellers get reimbursed and what steps can they take? Also we learn how to determine how much certain products cost and if they are even profitable. Caleb is supply chain/final mile delivery expert focused on simplifying the complexities of transportation. He is an experienced entrepreneur with a demonstrated history of success in business startup and growth.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Caleb Nelson, the CGO of Sifted! Today we are discussing what goes wrong with Amazon FBA fulfillment processes and how to get reimbursements. Caleb is supply chain/final mile delivery expert focused on simplifying the complexities of transportation.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.
Tuesday Jul 12, 2022
Tuesday Jul 12, 2022
On today’s Lunch With Norm, we are joined by the Co-Founder of Pinformative, Matt Parker! We are talking about launching a ready-warm interested audience from Pinterest to your Amazon listings. Find out on today's episode why Amazon sellers should take a look at Pinterest and what makes Pinterest’s audience different. Also find out action steps on how you can build up your very own audience. With over 15 years of experience, he has been involved with over 250 top selling items scaling across multiple marketplaces. He has worked with many well known companies all over the World including clients Universal Studios and the BBC Television in the UK.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For More information visit https://Startup.club
In this episode, we are joined by Matt Parker the Co-Founder of Pinformative! Today we are discussing how you can use Pinterest's ready warmed audience for your Amazon business. Matt's agency works with Pinterest and scales 7, 8 and 9 figure brands from marketplaces including Amazon, Ebay, Shopify & Etsy
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.
Monday Jul 04, 2022
Monday Jul 04, 2022
On today’s Lunch With Norm, we are going solo with the Beard Guy himself - Norm Farrar! We are discussing how to easily increase your profit on any Amazon FBA listing. Find out what Norm's process is once he chooses a product. Learn what Norm looks for in a brand, including packaging and more. Norm also talks about how to enhance the customer experience with the "little things" that most sellers miss out on. As a leading expert with over 25 years of product sourcing, development, and branding expertise, he hosts Lunch with Norm to educate other sellers about selling on Amazon.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are doing something special today... we are joined by Norm Farrar AKA The Beard guy! Today we are discussing the easy ways brands can elevate their Amazon listings to boost profits. With over 25 years of experience, Norm sits down with guests around the world to discuss Amazon & eCommerce strategies on Lunch with Norm.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.
Monday Jul 04, 2022
Monday Jul 04, 2022
On today’s Lunch With Norm, we are joined by consultant, public speaker, entrepreneur, and former Amazonian, Rachel Johnson Greer! We are diving deep into Amazon LIVE - Amazon's live streaming platform for influencers and brands! Find out what is Amazon Live, how to get started using Amazon Live video, and what are the best practices for sellers! Rachel has founded companies that reached both multi-six figure and multi-seven figure growth in under three years. She is frequently sought out by the media and has appeared on the Today Show, CNBC, Business Insider, The Wall Street Journal and Bloomberg.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by consultant, public speaker, entrepreneur, experienced Amazonian, Rachel Johnson Greer. Today we are discussing all about the in's and outs of Amazon Live - Amazon's live streaming platform used by brands and influencers. Rachel has appeared on the Today Show, CNBC, Business Insider, The Wall Street Journal and Bloomberg.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.
Monday Jul 04, 2022
Monday Jul 04, 2022
On today’s Lunch With Norm, we are joined by the Founder of Playground Theory, Vance Lee! We are discussing how sellers can utilize crowdsourcing to create a successful Amazon launch. Find out on today's episode how the crowdfunding launch model is changing the way sellers think about product launches. Also, learn the power of building community for the success of your launches and how exactly you can start too! Vance is a full time nomad traveling and living in different countries around the world. Since starting Amazon FBA in 2015, he’s mastered crowdfunding and the pre-order launch strategy to launch products and grow brands.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by Vance Lee the Founder of Playground Theory! Today we are discussing how the crowdfunding launch model is changing the way sellers think about product launches. Vance has raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time.
This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
On today’s Lunch With Norm, we are joined by serves in the dual role of Chief Product Officer at Amazing.com and President of Zoof, Mike McClary. We are discussing how to bootstrap your very first Amazon business. Find out on today's episode if it is possible to start an Amazon business on a limited budget and what does it mean to "bootstrap" your first Amazon product and launch? We also answer the questions "if you can afford to spend more on your product...should you"? He has helped teach over 35,000 entrepreneurs on how to build profitable businesses selling their own brands of physical products online. In his new role as President of Zoof, he and his team are continually building the best software tools for both advanced and beginning eCommerce businesses.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by Mike McClary, the Chief Product Officer at Amazing.com and President of Zoof! Today, learn how to start an Amazon business on a budget. Learn how to bootstrap your very first Amazon business. Saddam has been working as a strategic partner with companies helping them scale on Amazon and grow their E-Commerce presence. Mike is continually building the best software tools for both advanced and beginning eCommerce businesses.
This episode is brought to you by Startup Club.
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
On today’s Lunch With Norm, we are joined by COO and Founder of AMZ One Step, Saddam Hassan. We are discussing when should Amazon sellers be working with freelancers VS agencies? Find out on today's episode when and why you should choose a freelancer or an agency and the benefits of working with studios in China. We also talk about when and why brands should think about 3d rendering? Having managed a portfolio of $200M+ per Annum in the past with a background in Financial Planning & Analysis, our guest created his own company AMZ One Step. He has been working as a strategic partner with companies helping them scale on Amazon and grow their E-Commerce presence.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by Saddam Hassan, the COO and Founder of AMZ One Step! Today, learn the differences between freelancers and agencies. Learn the pros and cons of the two and why you might consider one over the other. Saddam has been working as a strategic partner with companies helping them scale on Amazon and grow their E-Commerce presence.
This episode is brought to you by Startup Club.
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
On today’s Lunch with Norm, we are joined by CEO and Co-Founder of SoStocked, Chelsea Cohen! We are discussing how to recover profit across the supply chain. Find out on today's episode why focusing on profit is more important than ever and how 2022 is becoming the year of fee gouging at Amazon. Also, learn the most effective, yet most under-utilized profit recovery strategies sellers are overlooking! Chelsea is an Amazon seller, speaker & consultant. Chelsea's regular clients include 7 & 8-figure sellers.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by Chelsea Cohen, the CEO and Co-Founder of Amazon inventory tool SoStocked! Today we are discussing how you can start recovering your profits across the supply chain in 2022. Learn the best strategies in 2022 to recover your profit. Chelsea is not only a seasoned seller and Amazon consultant but a speaker conferences around the world.
This episode is brought to you by Startup Club.
Monday Jun 20, 2022
Monday Jun 20, 2022
On today’s Lunch with Norm, we are joined by Amazon expert and eCom Optimizer, Joe Reichsfeld! We are discussing how to build a sustainable brand on and off Amazons. Find out on today's episode how Amazon Sellers can start building their own audience? Also, learn why building trust so important in 2022, and how you can use user-centric SEO as a way to expand and grow off of Amazon. Joe has been involved in Ecommerce helping businesses succeed online for over 20 years. He teaches sellers to become real marketers while building communities through evergreen content, email lists, collaborations, and marketing initiatives.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by Joe Reichsfeld from Ecom Optimizer! Today we are discuss how Amazon Sellers can start building their own audience. Learn the best ways to expand your audience and how to utilize user-centric SEO. Joe helps sellers build solid sustainable businesses so that they can stand on their own two feet and not be at the mercy of domineering marketplaces.
This episode is brought to you by Startup Club.