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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Monday Jun 20, 2022
Monday Jun 20, 2022
On today’s Lunch With Norm, we are joined by Partnership Manager of HelloTax & Founder of XTREME POWER brands Nick Penev! We are discussing how Amazon sellers can expand to Europe through partnerships. Find out on today's episode why you should consider expanding to Europe? Also learn which is the main blocker for expanding in Europe, and where the easiest market to get started in Europe. Nick exited his brands in 2020 and rebranded as a service agency for eCommerce service providers. He and his team helps companies grow through partnerships in the eCommerce space.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by Nick Penev from XTREME POWER Brands and Partnership Manager of HelloTax! Today we are discuss how Amazon Sellers can bring there brands over to Europe using partnership. Find out which countries are the best to get started with in Europe. Nick and his partners developed and launched 20+ Private Label Supplement brands across Europe.
This episode is brought to you by Startup Club.
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
On today’s Lunch With Norm, we are joined by Carbon6's Francesco Racanelli! In this episode, we are back from Cancun and The Mexico Trip/EVOLATAM tradeshow. In today's show we break down the main takeaways about sourcing in Mexico and if it's right for you! We also find out the cultural differences you may experience while dealing with suppliers and manufacturers. Francesco's E-commerce experience started in the pandemic during the summer of 2020. He was working at Charles Schwab, but decided to start an eCommerce company with his sister, growing it to 6 figures. Now he works at Carbon6 helping entrepreneurs from all over the world, while still working on his business.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by Francesco Racanelli from Carbon6! Today we are back from The Mexico Trip and EVOLATAM Tradeshow. Find out what we learned about sourcing in Mexico and if it's worth it for Amazon sellers. Francesco works at Carbon6 helping entrepreneurs from all over the world, while still working on his business.
This episode is brought to you by Startup Club.
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
On today’s Lunch With Norm, we are joined by Regina Peterburgsky! In this episode, we talk about something that is often overlooked in the world of Amazon and eCommerce... The entrepreneurial mindset. In today's show find out what it mean to be an entrepreneur. Regina and Norm discuss their different experiences and struggles while being in eCommerce. Regina has done everything from selling advertising, cars and insurance on commission, to travelling the world as a Tour Director for 10 years and more recently owned a fashion business with manufacturing. Now she is the Australian/New Zealand representative for Fortunet and is hosting Australian’s first mastermind.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by Regina Peterburgsky, the Australian/New Zealand representative for Fortunet. Today we talk about the entrepreneurial mindset. Can it be learned? Find out what is the mindset, how to quantify it, and some of the struggles Norm and Regina have experience over the years as entrepreneurs.
This episode is brought to you by Startup Club.
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
On today’s Lunch With Norm, we are joined by digital nomad and Amazon Expert Sumner Hobart! We are diving into the world of Amazon Posts, Amazon's version of social media. Is it worth it? Find out on today's episode as we learn what are AMZ posts and do they work. Sumner dives into his very own case study. Sumner is is an e-commerce entrepreneur traveling the world on a quest to continually achieve a better life for himself and his family. He shares the knowledge he acquires in the form of affordable, detailed, & highly valuable courses on Udemy as well as his successful YouTube Channel.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club
In this episode, we are joined by Sumner Hobart, our returning digital nomad and Amazon expert. Sumner breaks down Amazon's version of social media... Amazon Posts. Sumner breaks down his very own case study to help see if it is worth adding to your Amazon strategy. Sumner is is an e-commerce entrepreneur traveling the world on a quest to continually achieve a better life for himself and his family.
This episode is brought to you by Startup Club.
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
On today’s Lunch With Norm, we are joined by returning guest, Ben Leonard! In this episode, we look at what's been happening in the world of aggregators... and most importantly, how it will affect Amazon FBA sellers. Find out the main events that have caused the big shake up in the industry and what is on the horizon for eCommerce sellers. Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now he is doing it all over again, and helping others to do the same with his eCommerce consultancy and eCommerce brokerage.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by Ben Leonard, from eCom Brokers. Ben breaks down the events that have lead to a shift in the Amazon Aggregator industry. Find out everything you need to know! Ben continues to help others with his eCommerce consultancy and eCommerce brokerage.
This episode is brought to you by Startup Club.
Thursday Jun 02, 2022
Thursday Jun 02, 2022
On today’s Lunch with Norm, first time guest and Amazon extraordinaire, Jessica Steele is here! In this episode, we look at finding new approaches to Amazon FBA product opportunity in 2022. Find out the keys to finding your ideal product in 2022, what sellers should look out for when conducting product research and what the common mistakes are when searching for products. Jessica is a dynamic leader with significant accomplishments in business development, marketing and operations for both Fortune 500 and private companies resulting in improved productivity and efficiency. She is a proven leader in building high performing teams focused of delivering actionable results.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Amazon FBA Expert Jessica Steele is here to talk about new techniques for product opportunity for your Amazon FBA business. Learn about the common mistakes, how the Amazon landscape has changed over the years, and new ways to find your ideal product nowadays.
This episode is brought to you by Startup Club.
Thursday Jun 02, 2022
Thursday Jun 02, 2022
On today’s Lunch with Norm, the Post Purchase Pro duo is here! Shawn Hart and Seth Stevens joins us for another fantastic show. In this episode, we look at how email marketing can change your Amazon FBA business... for the better! We've all heard "email is dead" but is it really? Find out why Amazon sellers should take advantage of Email marketing, how to do if you don't have a list, and finally how you can start attracting people to your list. Our guests have been identifying "starving crowds" and creating winning private label products together since 2010. After many trials they’ve discovered a formula for success by finding a "starving crowd" and then applying a "Mafia Offer" to create successful and profitable private label brands that can sell for millions.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, we are joined by two Amazon veterans, Shawn Hart and Seth Stevens from Post Purchase Pro. Shawn and Seth are here to talk about the importance of utilizing email campaigns and growing and maintaining that all important list off of Amazon!
This episode is brought to you by Startup Club.
Tuesday May 31, 2022
Tuesday May 31, 2022
On today’s Lunch With Norm, the King of Amazon is back, that's right... Amazon expert, Kevin King is here. In this episode, we look at what's happening in the world of Amazon, including Prime Day which is on the horizon. Is it really worth it? Find out what Norm and Kevin are currently testing out and what they are having difficulties with as a seller. Kevin sells millions of dollars of product on Amazon. He has been a recurring guest on over 30 FBA and e-commerce podcasts, and is a highly-sought after speaker at Amazon conferences worldwide (spoke at more than 30). He also mentors sellers collectively doing over half a billion US dollars per year on Amazon in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Amazon FBA expert Kevin King is here to talk about what's happening in the world of Amazon, including Prime Day which is on the horizon! Learn Amazon's new updates that are happening in the world of Amazon. Kevin sells millions of dollars of product on Amazon. He has been a recurring guest on over 30 FBA and e-commerce podcasts, and is a highly-sought after speaker at Amazon conferences worldwide.
This episode is brought to you by Startup Club.
Tuesday May 31, 2022
Tuesday May 31, 2022
On today’s Lunch With Norm, branding expert, Janelle Page joins us to talk about building a brand and how Amazon sellers can use video content like a pro. In this episode, learn the benefits of building a brand and not just launching a product. Find out the best ways to start and, why Amazon/eCommerce brands should be using videos? Janelle has been in marketing, product and brand development for over a decade. She was the CEO and owner of 2 marketing agencies, one dedicated to brick and mortar companies and service providers, with the other focused on Amazon and ecommerce marketing. She was responsible for growing online DTC sales to over $100 million annually and is the CEO and co-founder of Unifis.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, branding expert Janelle Page is here with an episode filled with action steps on building a brand. Check out Janelle's steps for Amazon sellers on how they can use video content for their Amazon FBA business. anelle has been in marketing, product and brand development for over a decade and was also the CEO and owner of 2 marketing agencies, one dedicated to brick and mortar companies and to Amazon and ecommerce marketing.
This episode is brought to you by Startup Club.
Tuesday May 31, 2022
Tuesday May 31, 2022
On today’s Lunch With Norm, we talk with CEO and Co-Founder of Escala and MultiplyMii, Yoni Kozminski, about hiring the right talent for your Amazon FBA Business. In this episode, find out what is happening right now in the current Amazon/eCom climate. We look into the importance of a solid team and how sellers can become effective at delegation & accountability... A skill many sellers are looking to learn more about! Our guest is the Founder and CEO of both MultiplyMii and Escala. Both companies provide different solutions aimed at taking e-commerce and Amazon businesses to the next level. He has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few. He also hosts the podcast Successful Scales, where he interviews leaders on what it takes to build successful businesses.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Outsourcing expert Yoni Kozminski is here to talk about the best practices to hire a team. We look into the importance of a solid team and how sellers can become effective at delegation & accountability. Yoni is the Founder and CEO of both MultiplyMii and Escala, as well as the host of the podcast Successful Scales.
This episode is brought to you by Startup Club.