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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Tuesday May 24, 2022
Tuesday May 24, 2022
On today’s Lunch With Norm, we talk with eCommerce Strategist, Chloe Thomas, about building your customer master plan. In this episode, learn about Chloe's “Customer MasterPlan” model. and find out how it changes the way you approach your growth, strategy, and marketing! We also talk about how you can use it quickly to help you find the gaps in your marketing activity. Chloe is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimizing Podcasts. She has been in eCommerce since 2003 and has been named in the Top 30 eCommerce Influencers in 2021 by Scurri. Her podcasts are also regularly included in lists of the top eCommerce & marketing podcasts in the world.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, eCommerce strategist, Chloe Thomas is here to talk about building your customer master plan. We unpack this masterplan and how it can change the way you approach your growth, strategy and marketing for your Amazon & eCommerce business. Chloe is a best-selling Author, International Speaker, and host of both the eCommerce MasterPlan AND Keep Optimizing Podcasts.
This episode is brought to you by Startup Club.
Tuesday May 24, 2022
Tuesday May 24, 2022
On today’s Lunch With Norm, we talk with the CEO of Forum Brand's, Ruben Amar, about the importance of building a strong team culture in a high growth business. In this episode, learn what the first steps you should take to establish company culture are, how to you ensure your culture does not become diluted over time, and the importance of your team to continue to learn on the job. Ruben is the co-founder and co-CEO of Forum Brands, leading its Mergers & Acquisitions team. He first developed a passion for consumer brands when he was selling dead sea based cosmetics products in malls in Miami at the age of 21. He is on a mission to identify and build the next generation of world-class consumer brands through technology and strategic deal making.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Co-Founder and CEO of Forum Brands, Ruben Amar is here to talk about the steps to building a strong team culture in a high growth business. Learn the key steps and what the first steps you should in order to establish company culture. Ruben is on a mission to identify and build the next generation of world-class consumer brands through technology and strategic deal making.
This episode is brought to you by Startup Club.
Tuesday May 24, 2022
Tuesday May 24, 2022
On today’s lunch with Norm, we talk with branding expert, Michael Kurtz, about social media and its uses for Amazon Brands & we have our LIVE Amazon FBA Seller Logo Review! In this episode, learn about the various ways of promoting with social media. We give examples of how and what to post, and we’ll be reviewing our audience's logo entries LIVE on air. As a graduate of the Art Institute of Pittsburgh with a degree in Industrial Design, Michael has studied and understands how the consumer thinks. Michael has perfected ways to create your brand so that it grabs the consumer's attention.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Branding Expert Michael Kurtz is here for our LIVE Amazon FBA Seller Logo Review! In this first half of the show, we talk about how to incorporate social media with your brand in 2022. The second half of the episode, we review our audiences very own logo entries and give them helpful advice. Michael has perfected ways to create your brand so that it grabs the consumer's attention.
This episode is brought to you by Startup Club.
Tuesday May 17, 2022
Tuesday May 17, 2022
On today’s lunch with Norm, we talk with Colin Campbell, an incredibly successful serial entrepreneur about how to start an eCom business - Unpacking the steps to an eCom startup. In this episode, learn why should you start an eCom business in 2022, how much risk there is, and the mistakes people make. We also cover our thoughts on proper cashflow and how to finance a scaling business. Colin has co-founded several Internet and technology companies, including Internet Direct, the domain registrar Tucows, and Hostopia, a website hosting and service provider now owned by Deluxe. Colin and partners continue to launch new companies including Startup.club, Paw.com, and Meowingtons.com.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, serial entrepreneur Colin Campbell is here to talk about how you can start an eCom business today. We unpack the steps to an eCom startup in 2022. Learn how much risk there is in today's world of eCom, and the mistakes people make along the way. We also cover our thoughts on proper cashflow and how to finance a scaling business.
This episode is brought to you by Startup Club.
Tuesday May 17, 2022
Tuesday May 17, 2022
On today’s Lunch with Norm, we talk with Shanif Dhanani, the CEO of Apteo on new ways to use AI and how to improve your customer retention and journey. In this episode, find out how to use A.I. to predict what customers are going to do next and how you can send customers personalized messages based on their interests. Shanif helps eCommerce brands personalize their marketing campaigns by predicting what their customers will buy next. Prior to Apteo, he was the lead engineer and head of analytics at TapCommerce, an NYC-based ad-tech startup that was acquired by Twitter.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Apteo's Shanif Dhanani is here to talk about new ways to use AI and how to improve your customer retention and journey. We find out the new ways Amazon and eCom brands are utilizing A.I. to predict customers and how you can too!
This episode is brought to you by Startup Club.
Tuesday May 17, 2022
Tuesday May 17, 2022
On today’s Lunch with Norm, we talk with Neil Twa, the CEO of Voltage DM on tips and tricks to find your winning Amazon product! Find out if the same methods a year ago work today for finding products. Also we look at the mistakes people make during the product discovery phase and how you can tell if a product will be profitable. Neil Twa has been launching, operating, and growing private label e-commerce businesses for the last 9 years. As of today, he and his clients have sold over $100 million+ in physical products primarily through the Amazon FBA sales channel.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Voltage DM's Neil Twa is here to talk about how you can find your winning Amazon product in 2022. We take a look if same methods from last year still work today, and we discuss the mistakes people make during the product discovery phase. Neil Twa has been launching, operating, and growing private label e-commerce businesses for the last 9 years.
This episode is brought to you by Startup Club.
Tuesday May 10, 2022
Tuesday May 10, 2022
On today’s lunch with Norm, we talk about ways Amazon Sellers can build brand authority! Shane Oglow Co-Founder of prREACH and Netfluence joins us today to give us an inside look at the many different ways eCommerce brands can build their ranking online. Learn about the 3 different ways Amazon can build the authority. whether that is ON Amazon, OFF Amazon, and/or through social media. Shane's e-commerce background began in 2013 when he started his first Amazon brand, generating over 1 million dollars in revenue in the first year.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Netfluence's Shane Oglow is here to talk about the many different ways Amazon Sellers can build brand authority. We dive into the steps needed to build rank ON Amazon, OFF Amazon and through social media. Shane specializes in building online authority for brands using public relations, earned media, high quality content and traffic driving strategies.
This episode is brought to you by Startup Club.
Tuesday May 10, 2022
Tuesday May 10, 2022
On today’s lunch with Norm, we talk about getting started on Amazon and what you should know! Brandon Fuhrmann is the owner of Kitchenware Brand and the Co-Founder of AMZ Innovate. Brandon joins us today to give us a helping hand to new sellers and give tips for those starting out on Amazon! Learn about the easy fixes sellers can use to increase margin, how selling internationally can almost double your business, and the importance of conversion rate and split testing. Brandon Fuhrmann has been an eCommerce business owner for over 12 years, the past 7 of which he has specialized in managing a multi-million dollar Amazon brand. With a background as an attorney, Brandon brings a legal perspective to his business acumen.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, AMZ Innovate's Brandon Fuhrmann is here to talk about the lessons he's learned starting on Amazon. We dive into easy fixes sellers can use to increase margin and a ton of other great tips for beginner Amazon sellers. Brandon has been an eCommerce business owner for over 12 years, the past 7 of which he has specialized in managing a multi-million dollar Amazon brand.
This episode is brought to you by Startup Club.
Tuesday May 10, 2022
Tuesday May 10, 2022
On today’s lunch with Norm, we talk about the importance of content marketing! Manavika Phukan is the Operations Manager for Netfluence and joins us today to take a deep dive into content marketing for eCommerce brands in 2022! Learn about simple pointers people can use to elevate their content marketing strategy, and the common mistakes people make and how to avoid them. Manavika is an expert when it comes to content writing and looks to always find new and innovative content marketing strategies. She has a background in economics, a post grad as a data scientist, and is also the operations manager for prREACH.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Netfluences's Manavika Phukan is here to talk about the importance of content marketing strategies for eCommerce & Amazon Brands. We dive into what content marketing is exactly and how difficult it is to implement into your business. Manavika is an expert when it comes to content writing and looks to always find new and innovative content marketing strategies.
This episode is brought to you by Startup Club.
Tuesday May 03, 2022
Tuesday May 03, 2022
On today’s lunch with Norm, we talk about the current supply chain situation for Amazon FBA sellers! Afolabi Oyerokun, Co-Founder of HONU Worldwide joins us today to give us in inside look at the global supply chain and what exactly is happening. Learn about China’s increasing shipping cost, how the Russia-Ukraine war is affecting the wood and plastics industries, and the rising material costs of products and more. Afolabi has always been passionate about finding hidden treasures, haggling and negotiating prices. This obsession for finding high-quality products at bargain prices led him to help several 7-figure Amazon brands increase their profits immensely by buying intelligently in Chinese marketplaces.
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, HONU Worldwide's Afolabi Oyerokun is here to talk about the the current supply chain situation for Amazon FBA sellers. Afolabi discusses China’s increasing shipping cost, the Russian-Ukraine war, and the rising material costs of products and more. For over 20 years, Afolabi has been learning and developing the best logistics strategies, relationships and tactics to streamline and improve profitability for his clients.
This episode is brought to you by Startup Club, and Zee