1.1M
Downloads
668
Episodes
Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Tuesday May 03, 2022
Tuesday May 03, 2022
On today’s lunch with Norm, we talk about the current state of eCommerce and eCommerce advertising! Connor Folley, Vice President of Jungle Scout joins us for another great episode. In this episode, we discuss how we got to where we are today with advertising on eCommerce platforms like Amazon! We also look at how sellers can compete against major brands with powerful tech and armies of agencies, and what does the future look like for brands? Our guest is the Vice President at Jungle Scout. He is the former CEO and Co-Founder of Downstream, which was acquired by Jungle Scout in 2021. Connor previously worked at Amazon before co-founding Downstream in 2017.
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Jungle Scout's Vice President Connor Folley is here to talk about the current state of eCommerce and eCommerce advertising. Connor explores what the future of eCommerce is heading and how exactly sellers can compete against these major brands with powerful tech and armies of agencies?
This episode is brought to you by Startup Club, and Zee
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
On today’s lunch with Norm, we talk about the 7 areas eCommerce brands ignore until its too late! Evan Padgett of Stealth Venture Labs joins us for another great episode. In this episode, we discuss what happens when brands focus too much on growth. We also go through the 7 areas brands ignore while building their brand, but most importantly we discuss how to get your brand on the right path! Our guest is the Chief Operating Officer at Stealth Venture Labs, an e-commerce marketing firm, where he works with brands like Crocs, HelloFresh, and Factor 75. He has almost 20 years operating and marketing subscription commerce businesses and was the former CMO of Thrive Market during their hyper growth stage ($111M in funding) He’s known to grow and mentor teams to scale businesses from startup to established concept.
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Stealth Venture Lab's Evan Padgett is here to talk about the 7 areas eCommerce brands ignore until its too late. Most importantly, we discuss how to get your brand on the right path. Evan was the former CMO of Thrive Market during their hyper growth stage ($111M in funding) and now the COO of Stealth Venture Lab.
This episode is brought to you by Startup Club, and Zee
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
On today’s Lunch With Norm, we talk about why eCommerce brands need a quiz funnel in 2022! Gen Furukawa of Prehook joins us for another great episode. In this episode, we discuss how to drive sales and engagement with eCommerce quizzes, why zero party data is your greatest advantage in eCommerce marketing, and how to achieve personalization at scale. Our guest is Co-Founder of Prehook, a leading quiz platform for Shopify merchants. Prior to Prehook, Our guest was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers. He has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS and hosts the eCommerce marketing podcast, Cart Overflow.
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Prehook's Gen Furukawa is here to talk about why eCommerce brands need a quiz funnel in 2022. Find out how to drive sales and engagement with eCommerce quizzes. We walk through the goals of a quiz funnel and the importance of building your customer avatar. Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.
This episode is brought to you by Startup Club, and Zee
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
On today’s Lunch with Norm, we talk about the key secrets to selling on Amazon and scaling to success! Dr. Travis Zigler of Profitable Pineapple joins us for another great episode. In this episode, we discuss the big lie that most "course creators" are telling about selling on Amazon and what should really be done instead! We also talk about how audience building can help your Amazon sales and how you can create a protective moat around your Amazon listing for success. Our guest is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally with profits going to fund free clinics in Jamaica and the US. Due to the success of Eye Love, our guest and his team help businesses scale their Amazon sales and help increase brand clout.
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Profitable Pineapple's Dr. Travis Zigler is here to talk about the secrets to selling on Amazon and scaling to success. Find out about the big lie course creators are telling Amazon sellers. Learn how to really scale your business by using audience building and several other key strategies. Travis is the Founder of Eye Love and is a recovering optometrist turned eCommerce entrepreneur, helping brands scale their businesses.
This episode is brought to you by Startup Club, and Zee
Tuesday Apr 19, 2022
Tuesday Apr 19, 2022
On today’s lunch with Norm, we talk about influencer marketing for Amazon Sellers! Gracey Ryback of Dealcheats joins us on the podcast! In this episode, we find out about the keys to succeeding on Amazon Live and Tiktok. Learn how to build a great relationship with a seller and an influencer and what Amazon Sellers are doing wrong from the point of view of an influencer. Gracey is a social media influencer, award-winning Amazon Live creator, and influencer marketing expert. She has generated over multiple 7-figures of revenue for Amazon sellers and brands in the past year and has been streaming with the Amazon Live program as an A-list creator. With her community of over a million followers on TikTok, she shares the best Amazon deals and products across 7 different platforms
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club
In this episode, social media influencer Gracey Ryback is here to talk about influencer marketing for Amazon Sellers. Find out about the keys to succeeding on Amazon Live and TikTok and why sellers should think about influencers in 2022. Gracey is a social media influencer, award-winning Amazon Live creator, and influencer marketing expert.
This episode is brought to you by Startup Club, and Zee
Tuesday Apr 19, 2022
Tuesday Apr 19, 2022
On today’s lunch with Norm, we talk about 4 key performance indicators of your Amazon business! Danan Coleman and Philip Jepsen of ManageByStats joins us on the podcast! In this episode, we find out the 4 main KPIs of running and an Amazon business and why most sellers don’t actually know their profit. Also, find out how knowing your numbers allows you to better manage your business! Philip Jepsen is the Founder and CEO of the ManageByStats. Philip is the Founder of multiple brands selling on Amazon and Shopify, as well as wholesaling to distributors. Our second guest, Danan Coleman, started his Amazon journey with is wife in 2010. He jumped on board with the ManageByStats team in 2018 and heads the strategic partnerships and brand development section of the organization.
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, ManageByStats' Danan Coleman and Philip Jepsen is here to talk about 4 key performance indicators of your Amazon business. Find out how knowing your numbers allows you to better manage your business and the importance of knowing you numbers!
This episode is brought to you by Startup Club, and Zee
Tuesday Apr 19, 2022
Tuesday Apr 19, 2022
On today’s lunch with Norm, we talk about new ways of doing of product research and launches in 2022! Alina Vlaic of AZ Ranks joins us for another great episode. In this episode, we discuss the keys to proper product research in 2022 and we discuss the new strategies you need for a successful launch. Also, find out the new channels sellers should consider to move into? Our guest started her Amazon journey as a seller on the EU marketplace. She made her way to North America and launched her first 3PL brand which changed her life. Alina helps Amazon sellers along every stage of their business with customized ranking, launching services and more. She’s run thousands of product launches over the last 3 years and helped thousands of sellers do better on Amazon and Walmart.
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, AZRank's Alina Vlaic talks about the new ways of doing of product research and launches in 2022. Find out the new channels sellers should consider to move into and new strategies you need for a successful launch. Alina has run thousands of product launches over the last 3 years and helped thousands of sellers do better on Amazon and Walmart.
This episode is brought to you by Startup Club, and Zee
Wednesday Apr 13, 2022
Wednesday Apr 13, 2022
On today’s lunch with Norm, we are doing things a little different. Today, Kelsey Farrar, the Producer of Lunch with Norm & son of Norm is in the hot seat to talk about working with family in business. Hayden Farrar, also known as the "Producer of the People" joins in on the conversation to share his perspective. In this episode, learn the behind scenes of Lunch with Norm Podcast and how this family business came about. We also talk about how the team has been able to manage expectations and the challenges & successes when working with family. Kelsey enjoys connecting with new people and giving voices to micro-brands who are looking to make a meaningful impact in their industry. Along with Lunch With Norm, Kelsey is the brand strategist for Private Label Legion.
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Lunch with Norm's very own Kelsey Farrar is here to talk about working with family in business. Learn the behind scenes of Lunch with Norm Podcast and how this family business came about. We also talk about how the Lunch with Norm team has been able to manage expectations and the challenges & successes when working with family.
This episode is brought to you by Startup Club, and Zee
Wednesday Apr 13, 2022
Wednesday Apr 13, 2022
On today’s lunch with Norm, we talk about competing and winning against Amazon sellers in China. Jon Elder is the Founder of Black Label Advisors and joins us for another great episode. In this episode, find out the best pricing strategies for competing with Chinese sellers. Also, learn how USA sellers can outcompete the Chinese competition and learn how you can combat against black hat tactics!
Jon Elder currently runs Black Label Advisor, an Amazon centric consultancy focused solely on helping sellers and brand owners expand their reach on the platform and grow their business. Clients come to him from all over the world for advice ranging from listing audits to solving logistical issues.
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, Black Label Advisors' Jon Elder is here to talk about competing and winning against Amazon sellers in China. Find out the best pricing strategies for competing with Chinese sellers. Also, learn how you can combat against black hat tactics!
This episode is brought to you by Startup Club, and Zee
Tuesday Apr 12, 2022
Tuesday Apr 12, 2022
On today’s lunch with Norm, we look at how how to make Amazon worth while in 2022. Brett Bercaw is the Founder of FBA Excel and joins us for another great episode. In this episode, find out what core set of systems are needed to win on Amazon to succeed. Learn how you can minimize risk on Amazon for those without a lot of capital. Also, Brett takes us through his innovative Google Sheets designed to help Amazon Sellers. After getting tired of the grind of climbing the corporate ladder, Brett quit his job and started his very first Amazon brand. He recently sold his brand for a nice chunk of change and is now focused on building more brands while helping other sellers scale theirs using some innovative google sheets based tools.
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
In this episode, FBA Excel's Brett Bercaw is here to look at how how to make Amazon worth while in 2022. Find out what core set of systems needed to win on Amazon are and how you can minimize risk on Amazon for those without a lot of capital.
This episode is brought to you by Startup Club, and Zee