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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
On today’s lunch with Norm, we look at the COMPLETE guide to GTINs for YOUR product based business. Our guest is the Vice President of Commercialization at GS1 US, Michelle Covey. In this episode, learn the importance of a GTIN how it differs from a UPC. Also, find out why it’s critical for selling online! Michelle oversees delivery of programs and services designed to support efficient and accurate GS1 Standards implementation for companies of all sizes. She is a frequent speaker at industry events on a range of topics including unique product identification, RFID, image and attributes standards, and industry best practices at venues such as ShopTalk, Council of Supply Chain.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://zee.co to learn more!
In this episode, Vice President of Commercialization at GS1 US, Michelle Covey is here to give us the COMPLETE guide to GTINs for your product based business. Learn everything you need to know about GTINs like what you can expect for pricing, best practices, and more.
This episode is brought to you by Startup Club, and Zee
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
On today’s lunch with Norm, we look at how our guest built a 7 figure brand on Amazon in 2022. Our guest is the CEO of Voltage Digital Marketing, Neil Twa. In this episode, learn the “Urban Mining Hack” and how YOU can find multiple great product ideas. Also, discover the key to 10x-ing your Amazon sales. Neil Twa has been launching, operating, and growing private label e-commerce businesses for the last 9 years. As of today, he and his clients have sold over $100 million+ in physical products primarily through the Amazon FBA sales channel.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://zee.co to learn more!
In this episode, CEO of Voltage Digital Marketing, Neil Twa is here to discuss how YOU can find multiple great product ideas. Also, discover the key to 10x-ing your Amazon sales. Neil dives into the 5 keys to building a 7 figure brand on Amazon in 2022.
This episode is brought to you by Startup Club, and Zee
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
On today’s lunch with Norm, we look at how our guest had a $57 million dollar launch outside of eCom. Our guest is the Founder of Hidden Rules Expert, Ashley Armstrong. In this episode, we talk NFTS! That's right, we're going to dive into what its like being a female leader in eCom and transitioning into crypto. We also talk about the challenges our guest faced shifting industries and if there is any way to use NFT’s in the eCom biz? Today, Ashley remains one of the only recognized female authorities in the eCommerce industry, and is a founding partner of the crypto training program, The Plan.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://zee.co to learn more!
In this episode, Founder of Hidden Rules Expert, Ashley Armstrong is here to discuss her $57 million dollar launch outside of eComm. In this episode, learn what its like being a female leader in eCom and transitioning into crypto and basic guide to NFTs
This episode is brought to you by Startup Club, and Zee
Monday Mar 28, 2022
Monday Mar 28, 2022
On today’s Lunch With Norm, we look at if it’s time for sellers to double down on TikTok influencers with Paul Harvey. In this episode, find out why sellers should start focusing on TikTok and how you can contact TikTok influencers and content creators. Also learn what criteria you need when contacting these influencers. Paul Harvey is a long time Amazon seller and Amazon software developer. He also runs 2 Amazon agencies and coaches sellers and aggregators.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your eComm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
In this episode, Founder of Rankster.co, Paul Harvey, is here to debate if it’s time for sellers to double down on TikTok influencers. Find out why sellers should start focusing on TikTok advertising and how you can contact TikTok influencers and content creators yourself!
This episode is brought to you by Startup Club, Sellerise and Zee
Monday Mar 28, 2022
Monday Mar 28, 2022
On today’s Lunch With Norm, we look at how our guest lost $150K on courses, coaches, & tools… and how he recovered. Our guest is the Founder of Digital Blacksmiths, Wilfried Ligthart. In this episode, our guest shares with us some of his horror stories when it comes to courses and coaches. Also, learn the mistakes to avoid when selecting coaches, tools, courses, and how you can differentiate between good courses and horrible ones. Wilfried is an expert in developing, engaging, and monetize digital communities. After a Master in Finance and a Master in Communication, he worked for years as a CEO in a multi-million-dollar Media Company in The Netherlands. He soon saw that the world was making a gigantic shift in how people live their lives and conduct business.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your eComm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
In this episode, Founder of Digital Blacksmiths, Wilfried Ligthart is here to discuss how he lost $150K on courses, coaches, & tools… and how he recovered. You will learn the mistakes to avoid when selecting coaches, tools, courses, and how you can differentiate between good courses and horrible ones.
This episode is brought to you by Startup Club, Sellerise and Zee
Monday Mar 28, 2022
Monday Mar 28, 2022
On today’s lunch with Norm, we look at how to launch on Amazon WITHOUT rebates & giveaways with Michael Jackness. In this episode, learn how to set up a product launch in 2022 and how much time & money is required. Also learn what common mistakes people make when launching their products. Mike Jackness is a serial entrepreneur who quit his day job in 2004 to do content and affiliate marketing. Mike jumped into eCommerce in 2012 when he purchased treadmill.com as a parked domain and developed it into a 7-figure eCommerce property. Since then Mike has purchased or started 4 new eCommerce brands and sold 2 of them for 7-figures each. He blogs and podcasts about the entire journey at EcomCrew along the way.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your eComm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
In this episode, host of EcomCrew Michael Jackness is here to discuss how to launch on Amazon WITHOUT rebates & giveaways. In this episode, learn what common mistakes people make when launching their products, and how much time & money is required.
This episode is brought to you by Startup Club, Sellerise and Zee
Monday Mar 21, 2022
Monday Mar 21, 2022
On today’s lunch with Norm, we are talking about how perfectionism is getting in the way of your Amazon business with Cameron Allen. In this episode, we discuss how you can overcome Analysis Paralysis. Also, learn how sellers use "the hour of progress" strategy to move forward each day. Cameron is a Master practitioner of Neuro-Linguistic Programming, Timeline Therapy, and Hypnotherapy. He offers a gentle yet direct approach, focussing on patterns that are creating procrastination, distraction, and limitations in his clients behaviours. Over 50% of his current clients are starting or growing e-Commerce businesses.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your eComm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club, Sellerise and Zee
Monday Mar 21, 2022
Monday Mar 21, 2022
On today’s lunch with Norm, we look at how to build an E-commerce customer retention system with Mark Milutin. In this episode, we discuss which retention & life cycle channels are working right now? We also look at how you can turn new subscribers into buyers with Email & SMS automation! Mark Milutin is the managing partner & CEO of Bread Loaf, a digital agency that specializes in Retention Marketing, Shopify Implementation, D2C Tech Enablement, and Creative Services. Mark is also the founder of Brand Marketer, a program designed to help direct to consumer brands grow and scale online. Over the years, Mark has worked with notable brands including: Mercedes AMG, Marcus Lemonis Fashion Group, Rolls Royce, and Dolce & Gabbana!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your eComm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club, Sellerise and Zee
Monday Mar 21, 2022
Monday Mar 21, 2022
On today’s lunch with Norm, we look at the most costly Amazon packaging mistakes you are making in 2022 with Kitty Lai. In this episode, find out what new Amazon sellers getting wrong when they create a new product. We also look at why graphic/packaging design is often overlooked, and how a bad design can affect your online sales. Kitty Lai is a Branding Specialist and Visual Communicator, Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years' experience working as a brand and packaging designer and Head of the Graphic design teams for iconic British retail brands such as Ted Baker and Cath Kidston, bringing businesses alive through visual design and brand communication.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your eComm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club, Sellerise and Zee
Wednesday Mar 16, 2022
Wednesday Mar 16, 2022
On today’s lunch with Norm, we look at the what you can do today to get a premium exit valuation with Scott Deetz. In this episode find out how the ever changing eCommerce buyer landscape has changed valuations. Also learn The 5 specific actions you must take today to maximize your valuation, and the “Core 4” pillars that determine your valuation. Scott Deetz is the Founder & CEO of Northbound Group and helps people sell their businesses. After selling his first business for 8 figures, he discovered a passion for helping other entrepreneurs get the maximum valuation for their company. He has raised over $25,000,000 in capital for himself and his clients to date!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your eComm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club, Sellerise and Zee