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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
On today’s lunch with Norm, we look at the 5 things you NEED to know on how to capture content at live events with Cassandra Craven. In this episode, find out why entrepreneurs and business owners should capture content at live events. Also learn which platforms are the best for live content, and the best tools you should be using. Cassandra has been making strides in organic social media for over a decade, bringing her edge and expertise in community management, influencer relations, content creation, social strategy, and analytics to the Helium 10 social storefront. At the forefront of cutting-edge tactics and trends, she has been a pivotal part of the company’s growth and evolution.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your eComm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club, Sellerise and Zee
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
On today’s lunch with Norm, we look at mind blowing solutions to boost your ranking with Dima Kubrak. In this episode, find out how to recover keywords that no longer make you money, and increase your Amazon traffic by 30%, how you can rank higher before your competitors do, and how to discover winning keywords that accelerate sales. Dima is a master of balance. He maintains a crazy work ethic without compromising on happiness or his amazing lifestyle. He has 7 companies, 2 kids, a wife, and a sweet dog. His business began in 2013 and he hit $500k monthly revenue within 120 days of starting out. Dima has also been through downs as well as ups - including firing 36 out of his first 40 employees. He is a high-energy, inspiring character with a heart bigger than Jeff Bezo's bank account.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your eComm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club, Sellerise and Zee
Monday Mar 07, 2022
Monday Mar 07, 2022
In this episode, Scott Letourneau dives into Amazon Product Liability Insurance Requirements. In today's show we discuss what these new requirements are and what may happen to sellers who don’t comply with these updated requirements. Steve Letourneau is the CEO of Nevada Corporate Planners, a company that helps e-commerce sellers launch their US businesses and address issues.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
This episode is brought to you by Startup Club, Sellerise and Zee
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
On today’s Lunch With Norm, industry Liason for PickFu - Anthony Cofrancesco, is here to talk about split testing! In this episode, find out where the best places to start A/B testing, the top mistakes For Amazon A/B Split Testing, and if there is any potential for Amazon's "Manage Your Experiments". Anthony is the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers. He even worked at Amazon early in his career!
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
In this episode, Anthony Cofrancesco explains the best places to start A/B testing. In today's show learn everything you need to learn about the most effective practices to split testing. Anthony is the Industry Liason for PickFu and even worked at Amazon early in his career!
This episode is brought to you by Startup Club, Sellerise and Zee
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
On today’s Lunch With Norm, we are talking about sourcing in Mexico! In this episode, we are joined two incredible sellers, Tim Jordan & Amy Wees. Learn about the benefits to sourcing in Mexico, the main differences compared to China, and how you can find suppliers in Mexico. Learn about the trio's groundbreaking Sourcing in Mexico Trip happening this April! Tim Jordan is my partner in Private Label Legion and host of AM/PM Podcast. He has developed some of the best outside-the-box training and growth strategies for Amazon sellers. Amy Wees is the CEO of Amazing at Home E-Commerce Consulting. Her coaching focuses on helping brands develop unique products and helps navigate their way through the eCommerce landscape.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
In this episode, Tim Jordan and Amy Wees explain how and why you should source in Mexico! In today's show, we go over the benefits to sourcing in Mexico, the main differences compared to China, and how you can find suppliers in Mexico. Also, learn about the trio's groundbreaking Sourcing in Mexico Trip happening this April!
This episode is brought to you by Startup Club, Sellerise and Zee
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
On today’s Lunch With Norm, we are back with the one and only Amazon FBA expert Kevin King! In this episode, Kevin explains what's happening in the world of Amazon and eCommerce in February. Hear about the relatable struggles Kevin and other sellers are facing in 2022. Kevin mentors sellers collectively doing over half a billion US dollars per year on Amazon in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit and is a regular on the podcast.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
In this episode, Kevin King dives into what's happening in the world of Amazon and eCommerce. In today's show we discuss the ups and downs of Amazon sellers. Kevin mentors sellers collectively doing over half a billion US dollars per year on Amazon in the Freedom Ticket and Helium 10 Elite Masterminds.
This episode is brought to you by Startup Club, Sellerise and Zee
Monday Feb 21, 2022
Monday Feb 21, 2022
On today’s lunch with Norm, we find out how to spot fake accounts on Instagram and TikTok with Cassandra Craven! In this episode, Cassandra explains why you should keep an eye out for fake followers. We learn why having fake followers is bad for business and where you can go to find out if an account has fake followers. Our guest is the Director of Social Media & Influencer Relationships at Helium 10. She has been making strides in organic social media for over a decade, bringing her edge and expertise in community management, influencer relations, content creation, social strategy, and analytics to the Helium 10 social storefront.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
In this episode, Casssandra Craven explains why you should keep an eye out for fake followers on Instagram and Tiktok. In today's show, learn the importance of real accounts and where can you go to find out if an account has fake followers. Cassandra is our resident social media expert and the Director of Social Media & Influencer Relationships at Helium 10.
This episode is brought to you by Startup Club, Sellerise and Zee
Monday Feb 21, 2022
Monday Feb 21, 2022
On today’s Lunch With Norm, we are talking about the pillar and post content method, and how you can go from 0 to 25k monthly visits in less than 12 months! In this episode, James Scherer explains why eCom sellers should care about content in 2022. We learn how you can build momentum with low domain authority sites and what kind of results sellers should expect with a content strategy and in what timeframe. Our guest is the VP of Growth at Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
In this episode, James Scherer explains how his pillar and post content method can net you big results online. In today's show we discuss why eCom sellers should care about content in 2022. James is the VP of Growth at Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale.
This episode is brought to you by Startup Club, Sellerise and Zee
Monday Feb 21, 2022
Monday Feb 21, 2022
On today’s lunch with Norm, we are talking about Pinterest ads! In this episode, Sumner Hobart explains why Amazon Sellers should think about Pinterest in 2022. We learn why Pinterest ads beat other ads, and the best practices for setting up your Pinterest ad(s). Our guest is an e-commerce entrepreneur traveling the world on a quest to continually achieve a better life for himself and his family. He shares the knowledge he acquires in the form of affordable, detailed, & highly valuable courses on Udemy. He also share his knowledge on his successful YouTube Channel.
This episode is brought to you by Startup Club
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global?
Visit https://zee.co to learn more!
In this episode, Sumner Hobart explains why Amazon Sellers should think about Pinterest in 2022? Find out in today’s podcast! In today's show we discuss the power of Pinterest ads and how you can use them. Sumner is an e-commerce entrepreneur traveling the world on a quest to continually achieve a better life for himself and his family.
This episode is brought to you by Startup Club, Sellerise and Zee
Monday Feb 07, 2022
Monday Feb 07, 2022
On today’s Lunch With Norm, find out the 5 Amazon growth levers every seller should be pulling in 2022. We discuss the benefits of title restructuring, launching variations, and more! We are joined by D1 Brands’ Raz Malas and Hamza Ramzan. Raz is a Co-Founder at D1 who has previously managed a portfolio of Amazon-native brands generating over $50M in revenue on a yearly basis. Hamza is the VP of Operations at D1 where he’s primarily focused on overseeing the infrastructure used to acquire, onboard, and operate the company’s top Amazon-native brands.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
What are the 5 Amazon growth levers every seller should be pulling in 2022? Find out on today’s podcast! We discuss the importance of title restructuring, product variations, and more with Raz Malas and Hamza Ramzan from D1 Brands. D1 Brands is an Amazon-native team of private label FBA sellers turned aggregators who buy, build and grow world-class eCommerce brands.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee