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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Monday Feb 07, 2022
Monday Feb 07, 2022
On today’s lunch with Norm, find out why traffic is more important than conversion! Steven explains why PPC costs have increased 35% in 2021. We learn what Steven’s go-to traffic strategy is in 2022, and if Amazon indexes A+ content? Steven is the founder of My Amazon Guy. Steven has more than 850 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
Why is Traffic more important than conversion? Find out what Steven’s go-to traffic strategy is in 2022, and if Amazon Indexes A+ content all on today’s show! Steven is the founder of My Amazon Guy. When Steven isn’t helping Amazon Sellers he hosts a podcast with interviews from other Amazon experts.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
On today’s lunch with Norm, it’s all about increasing shopper's engagement! Find out how to identify search patterns and effective ways of how sellers can grab their shoppers’ attention. Brian R Johnson has helped thousands of brands be more successful on Amazon through ad strategy and conversion rate optimization. He offers guidance to sellers through his online community, Amazon PPC Troubleshooting, as well as through coaching, software, training courses, and, his flagship advertising agency, CANOPY Management.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
How can sellers think about grabbing their shoppers’ eye? Find out how you can increase shopper engagement and conversion with Brian R Johnson. Brian offers guidance to sellers through his online community, Amazon PPC Troubleshooting and, his flagship advertising agency, CANOPY Management.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
Writing a great Amazon listing can make the difference for your Amazon FBA business. On today’s Lunch with Norm, we will be discussing the mindset behind writing a great listing, the anatomy of your listing and the biggest mistakes when optimizing your listing. Founder of the Hypnotic Amazon Copywriter, Diane Boerstler helps thousands of companies scale profit with a new mindset, flow performance and covert financing strategies.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
What mindset do you need to write a great Amazon listing? Find out the importance of writing an optimized Amazon FBA listing and more on today’s show with Diane Boerstler, Founder of Hypnotic Amazon Copywriter.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
On today’s Lunch with Norm, we will be discussing the importance of seeking counsel and the difference between a plan of action vs a plan of intention. With over 25 years of experience and 32 best-sellers published, Greg Reid has inspired millions of people to take personal responsibility to step into the potential of their greatness. He is a Filmmaker and Keynote Speaker and, a #1 best-selling author, entrepreneur, and CEO of several successful corporations.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
What makes a successful entrepreneur? Find out on today’s show with Greg Reid, Author of 3 Feet From Gold. Greg is a #1 best-selling author, entrepreneur, and CEO of several successful corporations that has dedicated his life to helping others achieve greatness.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
Amazon PPC is changing, and on today’s Lunch with Norm we’ll tell you all about how it changing in 2022. Our guest gives us a lesson in keyword and ad placement calculations for ranking With Amazon PPC. Danny McMillan is the host of Seller Sessions, the largest podcast for advanced Amazon sellers. He is also the co-founder of DATAbrill a service that manages PPC and advertising automation for 6, 7 & 8 figure Amazon brands.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
Ranking on Amazon PPC is getting harder, on today’s show we will tell you all about it with the Seller Session host Danny McMillan. Danny is a world-renowned public speaker, veteran Amazon Seller and co-founder of DATAbrill a PPC manager and advertising automation tool for brands.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
On today’s Lunch with Norm we will be discussing eCommerce insurance for sellers. We answer how sellers should apply, what types of insurance you can get, the process, and how much money you should pay for it. Ashlin has been in the financial/insurance industry for over 15 years, originally an Agent for Liberty before she took a leap of faith and decided to go out on her own. Ashlin has found her place in the eCommerce industry, working with clients from all over the country Ashlin fights to help protect their most valuable assets.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
Today’s show is all about eCommerce insurance for sellers. Learn everything you need from expert Ashlin Hadden. Ashlin started her own agency to help clients have better services and a lot more options.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
Are you up to date with Amazon’s Terms of Service? On today’s Lunch With Norm we will be discussing the new TOS changes, how do they affect Amazon sellers, and how to adapt to the new changes. Howard Thai has become a legend in the online marketing space with a passion for giving to others through education. With a client base that generates over $5 billion annually, he has taken his expertise and devoted it to helping businesses in need.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
Stay up to date with Amazon’s Terms Of Service, on today’s show we will discuss everything you need to know about TOS changes with Howard Thai a successful entrepreneur with a passion for teaching and helping others succeed in business.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee
Tuesday Jan 18, 2022
Tuesday Jan 18, 2022
On today’s Lunch with Norm we will be talking news, updates and more about the Amazon world going into 2022. What’s new on Amazon this year? Learn what Amazon sellers should do to prepare during this time of the year, and Kevin’s plan for Chinese New Year. Kevin King has been involved with eCommerce since 1995. Named one of the Top 40 Direct Marketers by Target Marketing magazine and featured in many more magazines, TV shows, and newspapers, Kevin is the one to call when looking for an answer on eCommerce.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
On today’s show we will be talking about what’s new in the Amazon World. Hear about Kevin's plan of action for Chinese New Year, and how should sellers prepare. Kevin King is a seasoned veteran in eCommerce with 30 years of experience, featured many times in TV shows, Newspapers, and Magazines.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee
Tuesday Jan 18, 2022
Tuesday Jan 18, 2022
We are talking about how to set goals as an entrepreneur! On Lunch with Norm we will discuss the process to goal setting, the mistakes people make when setting goals, how to handle risks as an entrepreneur, and advice for new sellers. Beginning in 2015 and pivoting to wholesale and private label, founder of Seller Systems, Brandon Young now is considered by many to be one of the leaders in current Amazon Private Label strategies.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
Learn how to set goals as an entrepreneur. In this episode, we go over the goal setting processes, mistakes people make, and creating KPIs. Today check out, Seller System's Brandon Young, one of the leaders in current Amazon Private Label strategies.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee
Tuesday Jan 18, 2022
Tuesday Jan 18, 2022
On today’s Lunch with Norm, we talk about the Amazon Wholesale business model, the benefits of wholesale, the barriers to entry, challenges to face while growing, and most common mistakes when entering wholesale. Eric Castellano is an Amazon Wholesale seller and mentor and YouTuber. With over $4 million in monthly Amazon sales and his students hitting massive numbers totalling $13 million per month, Eric is your guy when it comes to everything Amazon Wholesale and business growth.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit https://www.sellerise.com
This episode is brought to you by Zee
Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale.
Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more!
We are talking the Amazon wholesale business model today. We discuss Amazon wholesale benefits, barriers to entry, challenges and more! Today on Lunch with Norm we have Eric Castellano from Amazon Lit. He is a seller and mentor when it comes to scale your wholesale business.
This episode is brought to you by Global Wired Advisors, Sellerise and Zee