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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
Back on today’s special Lunch with Norm we have Amy Wees, CEO of Amazing at Home E-Commerce Consulting to discuss biggest mistakes people make during Q4. Also joining us this episode 4 panelists from the Seller Meetup Q4 Marketing Mastery Event: Brian R Johnson, Tim Jordan, Lizza Monet Morales, and Chelsea Cohen. In this episode we discuss why you shouldn’t focus solely on Amazon, how to increase net profits through careful inventory management and how to get your listing to work for you. Amy is an Entrepreneur with 3 brands in the marketplace and more on the way, a Brand Builder, Inventor, and Patent holder. Her coaching focuses on helping brands develop unique products, validating them in the marketplace, sourcing at profitable margins, and launching with amazing brand messaging, copywriting, and search engine optimization.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by Sellerise.
Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.
Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.
Visit www.sellerise.com
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club.
On today’s special show we have the CEO of Amazing at Home E-Commerce Amy Wees along with 4 Special Guest panelists from the Seller Meetup Q4 Marketing Mastery Event - Brian R Johnson, Tim Jordan, Lizza Monet Morales, and Chelsea Cohen will dive into Q4. In this special episode, we walk through what you should expect this Q4 season!
This episode is brought to you by Global Wired Advisors, Sellerise & .CLUB Domains.
Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
Seasoned Amazon expert Kevin King is back on Lunch with Norm! This time we will be discussing what’s new in the world of Amazon, Planning strategies for Q4 and what Amazon sellers need to be prepared for during this time of year. We also go over big mistakes Kevin is seeing with new sellers. Kevin has been involved in internet marketing and e-commerce since 1995. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal. He sells millions of dollars of product on Amazon.com. He has been a recurring guest on over 30 FBA and e-commerce podcasts, and is a highly-sought after speaker at Amazon conferences worldwide.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
Kevin King is back! This time, to talk about what’s new in the world of Amazon, what Amazon sellers need to be prepared for during this time of year and any mistakes to avoid. Kevin has been involved in internet marketing and e-commerce since 1995. He was named one of the Top 40 Direct Marketers by Target Marketing magazine and has been featured as the front pages of prestigious newspapers like USA Today and The Wall Street Journal as well as many TV appearances. He has been a recurring guest on over 30 FBA and e-commerce podcasts and sells millions of dollars of product on Amazon.com.
This episode is brought to you by Global Wired Advisors & .CLUB Domains
Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
Today we celebrate the 200th episode of Lunch with Norm, we have 5 members of our incredible Beard Nation. We will be joined by members who have greatly supported the podcast. If you are a regular listener get ready to meet the faces behind the keyboards. Today, we have Faten Chakroun, Michael Eastman, Fatiha Bibi and Marcia Reece! We discuss what its like being an eCom entrepreneur and full-time mother, successes in 2021 and hopes for the future, as well as the big mistakes our members have experienced. Kelsey and I both would like to sincerely thank each and everyone of our listeners. We wouldn’t be able to have this community without you. Enjoy this very special episode.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
On today’s 200th episode of Lunch with norm we have 5 of our incredible Beard Nation. Today, we have Faten Chakroun, Michael Eastman, Marcia Reece, Fatiha Bibi, and Marcia Reece! All are crucial members to our Beard Nation family. Listen about their ups, downs and everything in between. From brand new sellers looking to learn, to veteran entrepreneurs tackling the next big thing. Enjoy this very special episode and being a part of our community.
This episode is brought to you by Global Wired Advisors & .CLUB Domains
Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
Founder and CEO of MultiplyMii and Escala, Yoni Kozminski joins today’s Lunch with Norm. We’ll be discussing how competitive the talent landscape are both globally and in the Philippines. We’ll also discuss how to know who to hire, how to find talent and how to review if they are the right fit. Yoni has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few. Both MultiplyMii and Escala provide different solutions aimed at taking e-commerce and Amazon businesses to the next level. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses and, Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
Yoni Kozminski joins today’s show to discuss how competitive the talent landscape is globally. We also look into how to find talent for your company and how to review if they are the right fit. Yoni is the Founder and CEO of MultiplyMii and Escala. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses and, Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses.
This episode is brought to you by Global Wired Advisors & .CLUB Domains
Tuesday Sep 28, 2021
Tuesday Sep 28, 2021
Back on Lunch with Norm we have branding expert Michael Kurtz. Today we’ll be talking about tips for sellers using CRM’s for Amazon & Etsy, why are CRM’s important, how to avoid the spam folder. We also review the Beard Nations logo submission’s for our special logo critique. Michael is a graduate of the Art Institute of Pittsburgh with a degree in Industrial Design, Michael has studied and understands how the consumer thinks. He’s perfected ways to create your brand so that it grabs the consumer’s attention and has done it all, from television and video games to marketing for tech startups. He’s even worked to create art for patents.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
Back on the show we have Michael Kurtz that joined to talk about tips for sellers using CRM’s for Amazon & Etsy, why are CRM’s important, and how to avoid the spam folder. At the end, we review the Beard Nations logo submission’s for our special logo critique. When it comes to creative ventures Michael Kurtz has done it all, from television and video games to marketing for tech startups. He’s even worked to create art for patents. He’s perfected ways to create your brand so that it grabs the consumer’s attention.
This episode is brought to you by Global Wired Advisors & .CLUB Domains
Monday Sep 27, 2021
Monday Sep 27, 2021
Strategic business operations and technical visionary Joshua Shepherd, Joins us on today’s lunch with Norm to discuss the effects of Covid on the Events industry. In today’s show we talk about Virtual Events vs Webinars, and what Hybrid Events will look like in the future. Josh is a serial entrepreneur who has driven several startups and business expansions. With a tech-sector focus, he has completed innovative projects and supported marketing initiatives for big tech companies, and his focus includes strategic planning, business development, and world-class marketing events.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
Joshua Shepherd, Strategic business operations and technical visionary joins today’s show to talk about the effects of Covid in the Events industry, and the changes with virtual summits and hybrid events. Josh has worked as a leader and industry specialist for over 20 years in IT innovation using his creative insight to merge inspiring technology solutions with real and tangible needs on a personal level. He has completed innovation projects and supported marketing initiatives for 3M, Microsoft, Desire2Learn, Facebook and many more.
This episode is brought to you by Global Wired Advisors & .CLUB Domains
Monday Sep 27, 2021
Monday Sep 27, 2021
On today’s Lunch with Norm we have eCommerce expert Elena Saris. We’ll be talking about getting started on selling online, and how to find new selling opportunities. We’ll also be discussing the how, where and why of outsourcing. After a 25 year career as a deputy public defender, Elena started looking for step 2. She started an e-commerce business from scratch, first as an Amazon seller and as a store owner on the Shopify platform. As for now she has generated over $2M dollars in under 2 years of selling.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
Elena Saris, eCommerce expert joins today’s show to talk about getting started on online selling, and how to find selling opportunities in 2021. Elena started her eCommerce career after a successful 25 year career as a deputy defender. She started an e-commerce business from scratch, first as an Amazon seller and as a store owner on the Shopify platform.
This episode is brought to you by Global Wired Advisors & .CLUB Domains
Tuesday Sep 21, 2021
Tuesday Sep 21, 2021
We have once again on Lunch with Norm, Co-Founder of HONU Worldwide, Afolabi Oyerokun that joins today’s to discuss his experiences with US manufacturers, how to present your products to US manufacturers and tips on re-designing your products to save money. For over 20 years, Afolabi has been learning and developing the best logistics strategies, relationships and tactics to streamline and improve profitability for his clients. Now he is a sourcing expert as well as a successful 7 figure seller on Amazon.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
Co-Founder of HONU Worldwide, Afolabi Oyerokun is back to talk about his experience with US manufacturers, how to present your product to manufacturers, and hybrid manufacturing techniques in the US. Afolabi is a sourcing expert with an over 20 years of experience sourcing products that helps his clients improve profitability.
This episode is brought to you by Global Wired Advisors & .CLUB Domains
Monday Sep 20, 2021
Monday Sep 20, 2021
Product Manager for Helium 10's PPC tool Adtomic, Vincent Montero joins today’s Lunch with Norm with surprise guest host Tim Jordan to discuss the latest change Amazon has made to advertising accounts, what can sellers do to have better control of their advertising budget, how has reporting changed in Amazon Advertising and what the latest update to Adtomic. Vincent has a 14 year career in digital marketing, in which he focused around the latest ad-tech in both America and the UK spanning everything from Affiliate Marketing to Mobile Marketing at an app development firm. Now he focuses on helping Amazon sellers advertise effectively on Amazon and brings that experience to Helium 10 with the goal of designing the ultimate PPC tool.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
On today’s show we have Vincent Montero, Product Manager for Helium 10's PPC tool Adtomic is here to talk about the latests changes in Amazon Advertising accounts, how to control you advertising budget better and how has reporting changed in Amazon advertising. Vincent has a long career in digital marketing in which he focused on the latest ad-tech in both America and the UK. Today as a consultant he focuses on bringing that experience to Helium 10 with the goal of designing the ultimate PPC tool and helping Amazon sellers advertise effectively.
This episode is brought to you by Global Wired Advisors & .CLUB Domains
Monday Sep 20, 2021
Monday Sep 20, 2021
Back on Lunch with Norm we have Talor Ofer that comes to discuss the channels for the retail market, the importance and the meaning of retail ready, branding tips for retail and how to find key contacts. Talor has been selling products offline to retailers and specialty stores in the USA since 2005 which gave him a vast experience in the retailer market that helps him today, both continuing to sell his own brands and coaching online vendors on how to expand their sales to many different platforms.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
Retail expert Talor Ofer is back on the show to talk about the importance of being “Retail Ready”, the different channels for the retail market and branding tips for retail products. Talor has been selling to retailers since 2005, during the years he sold to over 60 different retailers across the USA, this gave him a bast experience in the retail market that he uses to both coach online vendors and continue to sell his own brands.
This episode is brought to you by Global Wired Advisors & .CLUB Domains