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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Monday Sep 13, 2021
Monday Sep 13, 2021
8 Figure Amazon seller, Todd Snively Joins Lunch with Norm to discuss the benefits to wholesale. In this episode they discuss the barriers to entry, mistakes when it comes to Amazon Wholesales and some of the most recent news and updates about inventory strategies sellers should look into. Serial Entrepreneur Todd Snively has been pursuing his dream of true financial and location freedom by creating profit centers for almost forty years now. He is the co-founder of Expert University™, an online training center that currently specializes in developing professional Amazon sellers using the wholesale model.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
On today’s show we have Todd Snively, an 8 Figure Amazon seller that joined to talk about the benefits to Amazon Wholesale, the barriers of entry that sellers should be aware of and the most recent news on wholesale and Amazon. Snively has generated over one hundred million dollars in online revenue and now spends most of his time creating courses for others to learn his methods. He is the co-founder of Expert University™, an online training center that specializes in the Amazon wholesale model.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains
Monday Sep 13, 2021
Monday Sep 13, 2021
On today’s Lunch with Norm we have Michal Chapnick and Tim Jordan, two eCommerce entrepreneurs that came to talk about the benefits of selling on Walmart. In today’s episode they discuss the approach to take in comparison to Amazon, what to expect when selling, and what kind of resources are available to sellers. Tim is the Founder of Private Label Legion and host of the AM/PM podcast. You may also recognize him from the YouTube Series “Project X” with Bradley Sutton. Michal is a mom and a full-time eCommerce entrepreneur who has been selling online since 2011. Her specialty is maximizing profits through multi-channel sales and has lately been helping sellers start their Walmart journey.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
Michal Chapnick and Tim Jordan, two eCommerce entrepreneurs join today’s show to talk about the approach to take when selling on Walmart. They talk about the differences when selling on Walmart compared to Amazon, the benefits of selling on Walmart and what to expect when selling. Michal is a full time eCommerce entrepreneur specialized in multi.channel sales, these channels include Amazon, Amazon Canada, eBay, Walmart, and Shopify. Tim is the Founder of Private Label Legion and host of the AM/PM podcast. You may also recognize him from the YouTube Series “Project X” with Bradley Sutton.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains
Monday Sep 13, 2021
Monday Sep 13, 2021
Author of “The Million-Dollar, One-Person Business” and independent journalist, Elaine Pofeldt joins today’s Lunch with Norm to discuss trends on one-person businesses, and habits and best practices for high revenue entrepreneurs. As an independent journalist and speaker she specializes in careers and entrepreneurship. She is the senior editor at Fortune Small Business magazine, and was twice nominated for the National Magazine Award for her feature stories. Her work has appeared in many business publications and she is a contributor to the Economist Intelligence Unit.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
Elaine Pofeldt joins today’s show to talk about one-person business model and, examples of the habits or best practices to follow for high revenue entrepreneurs. Elaine is author of the new book The Million-Dollar, One-Person Business. As a journalist and speaker she is also available to help clients with writing projects. Her work has appeared in many publications such as FORTUNE, Money, CNBC, Inc and many others.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains
Tuesday Sep 07, 2021
Tuesday Sep 07, 2021
Clement wan, the founder of specialty manufacturing brokerage joins today’s Lunch with Norm to discuss his perspective on the shifting marketplace of Amazon when it comes to marketing, the steps to creating a successful brand, and the biggest mistakes sellers make. Clement has a background in finance, and a passion in eCommerce. He acquired a Foxbrim Naturals with Ryan Daniel Moran in 2017 in skincare that sold primarily on Amazon.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
On today’s lunch with Norm we have Clement Wan - Director of The Capitalism Initiative Inc. is here to talk about steps to creating a successful brand. Clement acquired a Foxbrim Naturals with Ryan Daniel Moran in 2017 in skincare that sold primarily on Amazon. He is very passionate about developing economics and eCommerce.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains
Tuesday Sep 07, 2021
Tuesday Sep 07, 2021
SEO professional and Product Advisor for Ahrefs, Patrick Stox joins today’s episode to discuss about the kind of content you need on product pages, how many product descriptions you need and, his take on buyer guides and reviews. Living and breathing SEO, Patrick dedicated his career to understanding how SEO works and everything that comes with it. He currently writes on Ahrefs blog and have contributed to Search Engine Land, Marketing Land, and Search Engine Journal. He also speaks at search conferences and helps run the Raleigh SEO Conference.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
Ahrefs’ Product Advisor and SEO expert Patrick Stox joins today’s Lunch with Norm to talk about the kind of content you need for product pages, product descriptions and his own take on buyer guides. Patrick is an SEO professional that dedicated himself to understanding everything about SEO and it’s complexity, currently he writes for Ahrefs blog, runs technical SEO channels and moderates Technical SEO pages.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains
Monday Sep 06, 2021
Monday Sep 06, 2021
Dad and entrepreneur, Adrian Savage joins on today’s Lunch with norm to give his take on the most important factor of email deliverability, how the world of email has changed in the last few years, and how to manage your email list for maximum deliverability. Adrian left the corporate world 9 years ago and first became a marketing automation consultant and developer. He now helps clients with email deliverability to avoid the spam folder, double their open rates and ultimately be heard more. He also created a number of platforms specialized on helping other manage their email and finding solutions.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
Adrian Savage joins today’s Lunch with Norm to talk about changes on the email world this past years, the most important factor for email deliverability and the importance of engagement. Adrian is a former marketing automation consultant and developer specialized in email deliverability that helps others avoid the spam folder, double their open rates and ultimately be heard more.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains
Tuesday Aug 31, 2021
Tuesday Aug 31, 2021
Former Amazonian Chris McCabe is back on today’s Lunch with Norm to discuss suspensions trends, advises for sellers with troubles, the biggest mistakes sellers make and what’s on the future for Amazon. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies. Chris teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions. He provides expert advice that helps to inform and clarify important decisions around Amazon investments by those who sell through the site and other interested parties.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
Back on Lunch with Norm we have Chris McCabe to talk about trends on suspensions, the biggest mistakes from sellers and the future on Amazon. Chris helps sellers communicate with Amazon to protect their businesses. He teaches sellers how to think like Amazon and protect their accounts from restrictions and suspensions.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains
Monday Aug 30, 2021
Monday Aug 30, 2021
Serial entrepreneur Brenda Ruby joins Lunch with Norm to discuss the importance of building a great team, how culture plays a role in eCommerce success, startups mistakes and best practices to hiring. Brenda was part of the initiation of Snow; a premium line of oral care products where she helped grow it from $0 to a 9 figure multimillion-dollar e-commerce brand in just 4 years as the COO. Since then she's stepped down as COO and now serves as partner and advisor now she ventures out on her own to consult the next big startups in e-commerce and helps other brands with branding from a genuine passion in business and people.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
Brenda Ruby joins today’s Lunch with Norm to talk about the importance of building a great team, how culture plays a role in eCommerce success, and best practices to hiring. Brenda was part of the initiation of Snow, brand that she helped grow as the COO going from $0 to a 9 figure multimillion-dollar e-commerce brand, Now she serves as partner and advisor to Snow and now is out on her own to consult the next big startups in e-commerce and helps other brands.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains
Monday Aug 30, 2021
Monday Aug 30, 2021
On today’s Lunch with Norm we have Ryan Rigney, Co-Founder of BoostRooster to discuss what defines an iconic brand, the process of looking for brand with potential, mistakes when creating your brand and what to focus on as a seller. Ryan is an 8-Figure eCommerce seller and private coach that focuses on marketing for eCommerce brands with innovative software tools that helps Amazon sellers market their products.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
Join today’s episode where BoostRooster’s Co-Founder Ryan Rigney talks about what defines an iconic brand, the process of looking for brand with potential and mistakes when creating your brand. Ryan focuses on marketing for eCommerce with innovative software tools to get your brands to the next level.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains
Thursday Aug 26, 2021
Thursday Aug 26, 2021
Photographer Taylor Boone joins Lunch with Norm to discuss the importance of the storyboard when crafting product videos and pictures for your product. Taylor digs deep about the role of images and video on communication with your customer, why it is important to understand how clients navigate Amazon and the many ways to tell a product’s story. Taylor’s passion is to create imagery that not only focuses on the unique attributes of her clients but also utilizes classic artistic principles, such as visual balance and movement.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club.
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
On today’s show Photographer Taylor Boone tells us about product story when crafting content, and the many ways to tell a product’s story. Taylor rolls over 20 years of photography and being an observer to elevate leadership, team and the customer experience into a game changer for the bottom line.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains.