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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes

Thursday Aug 26, 2021
Thursday Aug 26, 2021
Anthony Lee, Amazon Subject Matter Expert at Canopy Management comes to today’s show to discuss how has amazon changed on the past 2 years, what are the best ranking strategies for sellers, trends to note coming into 2022 and mistakes sellers make when ranking. Anthony has served the Amazon community over the last 6+ years as consultant to 6, 7, and 8-Figure Brands Anthony’s primary focus has been on Amazon’s ranking algorithm and buyer psychology.
This episode is brought to you by Global Wired Advisors.
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club.
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
On today’s Lunch with Norm we have Anthony Lee, Amazon Subject Matter Expert at Canopy Management to talk about changes with Amazon, ranking strategies for sellers and trends coming into 2022. Anthony has served in the Amazon community for over 6 years as a thought leader and has provided the community with key insights and knowledge.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains.

Wednesday Aug 25, 2021
Growing Your Amazon FBA Business In 2021 w/ Jamie Davidson - Ep. 181 - Lunch With Norm
Wednesday Aug 25, 2021
Wednesday Aug 25, 2021
Co-Founder of AMZ Insiders, Jamie Davidson joins today’s Lunch with Norm to take us through the journey of building an Amazon business, what the biggest challenges for new sellers are and the top tips towards success on 2021. At AMZ Insiders they leverage Amazon FBA to build an 8 figure business. Jamie is here to share his business story and pass on his knowledge.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club.
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
Jamie Davidson joins the show to take us through the process of building and Amazon business, why people don’t succeed, and biggest challenges for sellers. Jamie is the Co-Founder of AMZ Insiders a leader in training people to create their own e-commerce business leveraging the power of Amazon and other e-commerce platforms.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains.

Tuesday Aug 17, 2021
Tuesday Aug 17, 2021
Director of Training and Chief Evangelist at Helium 10 Bradley Sutton joins Lunch with Norm to discuss the Maldives honeymoon strategy, how to product research with launch in mind and what should sellers stay away from in 2021. Bradley started a million-dollar aftermarket car parts business when he was only 19 years old then he went on to become a Sumo Wrestler, and then, an early Social Media Influencer as a Zumba Fitness instructor. Now Bradley helps hundreds of thousands of Amazon sellers, beginner to 9-figure sellers, achieve their business dreams.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.For more information visit ahrefs.com/awt
Join today’s Lunch with Norm, where Director of Training and Chief Evangelist at Helium 10 Bradley Sutton discusses about the Maldives honeymoon strategy, product research, what’s working for product launch and what seller should stay away from this year. starting at 19 years old, Bradley went on to create a million-dollar aftermarket car parts business. Now he helps Amazon sellers, beginner to 9-figure sellers, achieve their business dreams.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains.

Tuesday Aug 17, 2021
Why Your Amazon Product Failed w/ Steven Pope - Ep. 179 - Lunch With Norm
Tuesday Aug 17, 2021
Tuesday Aug 17, 2021
On today’s show we have Founder of My Amazon Guy and former eCommerce Director Steven Pope joining the show to discuss about why products fail, how to select a good product, how much data do you need and PPC strategies for launch. Steven started his career as a TV reporter in Idaho and after fulfilling 10 years a an eCommerce Director for several brands, Steven created My Amazon Guy, an 80 employee agency which focuses on growing traffic and sales on Amazon. Steven has more than 750 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awtToday Steven Pope, Founder of My Amazon Guy and former eCommerce Director Joins the show to talk about his personal experience with failed products, how to select a good product, and PPC strategies to launch your products. Steven created My Amazon Guy, an 80 employee agency which focuses on growing traffic and sales on Amazon. And is very passionate about teaching others with more than 750 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains.

Monday Aug 16, 2021
Monday Aug 16, 2021
Shane Oglow, Co-owner of prREACH joins today’s Lunch wit Norm to discuss new strategies for sellers, how still in 2021 content is king, the different methods to rank online and the power of press releases and editorial recommendations. Back in 2013 Shane started his first Amazon brand, generating over 1 million dollars in revenue in the first year. From there, he went on to train thousands of people to do the same. Shane frequents the speaking and podcast circuits and can easily be found online sharing his advice and latest business-building tactics.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awt
Join Today’s episode with Shane Oglow, Co-owner of prREACH to talk about new strategies for sellers, the importance of content in 2021, methods to rank online and the power of press releases and editorial recommendations. Shane’s e-commerce background began in 2013 when he started his first Amazon brand, generating over 1 million dollars in revenue in the first year and teaching others to do the same.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains.

Monday Aug 09, 2021
Monday Aug 09, 2021
Amy Wees, the CEO of Amazing at Home E-Commerce Consulting is back at Lunch with Norm to discuss how has Amazon changed in the past few months, sellers marketing creativity and techniques can implement to their marketing Amy is an entrepreneur with 3 brands in the marketplace and more on the way, a brand builder, inventor, and patent holder. Her coaching focuses on helping brands develop unique products, validate them in the marketplace, a source at profitable margins, and launch with amazing brand messaging.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awtBack on Lunch with Norm, we have Amy Wees an entrepreneur and CEO of Amazing at Home talks about the big changes Amazon has gone through in the last few months, creativity in marketing, and techniques that seller can implement today with their businesses. Amy Wees shares an incredible amount of knowledge with her creative techniques!
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains.

Monday Aug 09, 2021
Monday Aug 09, 2021
Originally from the world of traditional advertisement, Nir Raveh joins Lunch with Norm to discuss the beautiful and the ugly side of amazon, obstacles for new sellers, and the strategies of growth. Nir specialized in business development and marketing in the pharmaceutical industry, now he is Co-CEO of Market Wize and heads the department which deals with all aspects of Amazon, including AMZ algorithm, product positioning and branding strategies.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.
This episode is also brought to you by Ahrefs
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awtOn today’s episode Nir Raveh, Co-CEO of Market Wize joins Norm to talk about obstacles as an Amazon seller, reasons why many sellers quit, and strategies of growth. Nir Raveh is an expert in brand development and marketing strategies originally from the world of traditional advertising.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains.

Monday Aug 09, 2021
Monday Aug 09, 2021
Global Business Scaling Strategist and Finance & Operations Coach Pip Harland, joins today’s Lunch with Norm to discuss about cashflow forecasting and the difference with profit forecasting, the three things you need for a cashflow forecasting, the steps to creating one, and simple ways to improving your cashflow. Pip is 100% committed to helping ambitious product-based business owners scale their business to seven figures without burning out in the process.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.
This episode is also brought to you by AhrefsWith
Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE! It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.
For more information visit ahrefs.com/awtOn today’s Lunch with norm we have Pip harland Finance & Operations Coach to talk about cashflow forecasting, the three things you need to know, how to start creating cashflow and advise to improve your cashflow. Pip is a Global Business Scaling Strategist committed to helping product-based business owners.
This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains.

Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
Steven Selikoff sells his own products across all retail channels, both online and in-store and today joins Lunch with Norm to talk about Independent retailers and Amazon sellers businesses, the upsides, what independent retailers include, myths about retailers and how should sellers approach packaging. Steven started selling to retailers in 2001. plus he’s written 2 books including, The complete guide to Product Design, Development, Manufacturing and Sales & Expanding Your Amazon Business into Independent Retailers.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.

Tuesday Aug 03, 2021
Tuesday Aug 03, 2021
On today’s Lunch with norm we have Lillian Roberts, a serial entrepreneur with a passion for small business to discuss about the importance of live events, the biggest changes done by the pandemic, the landscape for businesses, crypto and e-commerce in the future. After a successful career on the manufacturing industry, Lillian became CEO and Founder of Xendoo, a cloud-based fintech company based in Fort Lauderdale. Recent Xendoo accolades include 1st place grant for Village Capital’s Finance Forward, 2019 finalist for Revolution’s Rise of the Rest, and 2018 Startup Showcase finalist for eMerge Americas.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.