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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes

Tuesday Aug 03, 2021
Amazon PPC Strategies For 2021 w/ Ritu Java - Ep.172 - Lunch With Norm
Tuesday Aug 03, 2021
Tuesday Aug 03, 2021
CEO and Co-Founder of PPC Ninja Ritu Java Joins Lunch with Norm to discuss what’s new on Amazon Advertising and the creative ways some sellers are running their advertisement, also details about the biggest mistakes sellers make with PPC. Ritu Java is an industry expert with 10 years of experience in E-commerce and is passionate about helping sellers with creative Amazon PPC strategies that work.
This episode is brought to you by Global Wired Advisors.
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.

Friday Jul 30, 2021
Friday Jul 30, 2021
E-commerce entrepreneur Sumner Hobart joins today’s Lunch with Norm to discuss about ads outside of Amazon. In this episode we tackle techniques and strategies to use Pinterest Ads, as well as strategies for Google Ads. Find out the most common mistakes sellers make on these platforms. Sumner is passionate about sharing his life-changing knowledge and has made it a mission to travel the world continually achieving a better life.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club.

Thursday Jul 29, 2021
Best Ways To Rank With Influencers w/ Izabela Hamilton - Ep. 170 - Lunch With Norm
Thursday Jul 29, 2021
Thursday Jul 29, 2021
Izabella Hamilton, Founder and CEO of RankBell join Norm on today’s episode to talk about ranking with influencers. In this episode they discuss why it's important? what are the ranking methods you can use? and how you can start ranking for your business? RankBell is a brand accelerator that helps Amazon businesses grow to 7 & 8 figures through driving organic keyword ranking and optimization. Izabela is on a mission to help third party sellers make an impact, build a sustainable wealth and to stop stressing about financial security.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club.

Thursday Jul 29, 2021
Thursday Jul 29, 2021
Coming from the “Two Amazon Sellers and a Microphone” podcast and with over 7 years of experience, Kris Gramlich & Dustin Kane join today’s Lunch With Norm to discuss business automation and the process to free your time, aswell as misconceptions of automation and what should sellers automate first. Kris launched his first product in 2014 and was off to the races; Now Kris enjoys helping other sellers with advertising using Sellozo automation. Dustin started his Amazon FBA business in 2014. In 2019 he joined the Sellozo team. In his role at Sellozo he has the privilege of speaking with Amazon sellers everyday and helping them optimize their advertising.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club.

Monday Jul 26, 2021
Monday Jul 26, 2021
Returning to the show, we have Afolabi Oyerokun. Afolabi joins us today to discuss the high costs of shipping for businesses, sellers options in sourcing and the benefits sourcing in the US. With over 20 years of experience, Afolabi Oyerokun has been learning and developing the best logistics strategies, relationships and tactics to streamline and improve profitability for his clients. passionate about finding hidden treasures, haggling and negotiating prices he is a believer that “You’ve got to make money when you buy, not just when you sell”.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club.

Monday Jul 26, 2021
Monday Jul 26, 2021
Join today’s Lunch With Norm where Meghla Bhardwaj and Margaret Jolly to talk about India as a viable sourcing option, how to create a brand to stand out from the rest and Indiasourcing.net. Meghla Bhardwaj has been working in the sourcing industry in Asia for 20 years and is passionate about helping Amazon and eCommerce seller source effectively. Whether you are new to Amazon and require guidance listing your first product or a more experienced seller looking for help with listings, Margaret Jolly can help.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club.

Monday Jul 26, 2021
Monday Jul 26, 2021
Adam Runquist joins Norm Farrar on Today’s episode to discuss the process of selling his business, the plan, the mistakes and his main drivers for external traffic. Adam is a recovering corporate executive that spent most of his career in the Energy Industry; For the past year Adam has become a partner in Amazon Software company Sellerise while sharing his personal experiences of the Amazon Space on his youtube channel “Adam Heist”
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.
Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today.
Visit www.get.club.

Wednesday Jul 14, 2021
Wednesday Jul 14, 2021
Chris Shipferling, Head of Business Development for Global Wired Advisor joins Norm on today’s episode to talk about summer 2022 and discuss how will the landscape change for the future for those looking to sell their brands. Chris offers insight to help seller and buyers reach their full potential before, during and after the sale of their business. For the past seven years he has focused on high-level consulting and is specially adept at finding companies poised for sale and guiding them through the process of sale.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains.
CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.

Sunday Jul 11, 2021
Sunday Jul 11, 2021
Today’s episode features Colin Campbell, the co-owner of several trending internet and technology companies including, Internet Direct, Startup.club, Hostopia and many others. Colin talks with Norm on how to build a brand and his 5 steps to successful scaling.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
This episode is also brought to you by .CLUB Domains.
CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.
There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.

Saturday Jul 10, 2021
Saturday Jul 10, 2021
Originally from the United Kingdom, Join Stephen Price the CEO of CoFounders Lab on today’s episode to talk about the ups and downs of being an entrepreneur, his biggest mistakes and, his the transition from UK to USA. After 20 years I being an owner, executive, and CEO of different automotive businesses and start-ups Stephen shares his expertise helping other companies and serving as a consultant, advisor, and mentor for multiple start-ups as well as globally recognized brands. Today CoFounders Lab is he World’s Largest Entrepreneur & Founder community. Trying to make a difference by empowering 1 million innovators of the future.
This episode is brought to you by Global Wired Advisors
Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.
For More information visit https://globalwiredadvisors.com/
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This episode is also brought to you by .CLUB Domains
.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.
You too can join the .CLUB today.
Visit www.get.club.