1.1M
Downloads
668
Episodes
Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
From television and videogames to marketing for Tech Startups, Michael Kurtz has done it all when it comes to marketing and product development. Michael returns to Lunch with Norm to talk about product design and how it affects branding and marketing, and the best way to develop your product on the market. Michael understands how the consumer thinks and perfected ways to create your brand so that it grabs the consumer’s attention.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Jul 05, 2021
Monday Jul 05, 2021
Starting online on 2011, Michal Chapnick is a full-time eCommerce entrepreneur specializing in maximizing profits through multi-channel sales. This episode, Michal and Norm discuss all there is to know about selling through Walmart, how to approach it, what to expect, the resources available, and the benefits of it. Michal has been selling on Walmart for 3 years now and started helping others sell on Walmart and increase their sales.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Jul 05, 2021
Monday Jul 05, 2021
Expert of branding and business development, best known as the Senior Vice President of Thrasio, John Hefter discusses with Norm the key elements of team scaling, how to find the right pace for you business, and the importance of building a culture environment for your workers. John’s team development and scaling, took him from his original team of 4 into a 1000 person, billion dollar powerhouse.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
We are talking Prime Day and inventory in our monthly Lunch with Norm Q&A with the one and only Kevin King. Kevin was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
Paul and Rachelle Baron join Norm Farrar on today's episode to talk about strategies surrounding identifying product opportunities! Paul and Rachelle started an e-commerce business with her husband Paul in 2016. They have grown their business to over 1 million dollars even while starting the business on credit. Rachelle has a degree from the University of Northern Colorado in French. She has been in Forbes Magazine and has met with Barbara Corcoran after winning the On Deck Seal of Approval Contest.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Jun 28, 2021
Monday Jun 28, 2021
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. In this episode ben breaks down how he grew his business to 7 figures after 3 years- the business holy grail! Norm and Ben discuss how launching new products have become harder in 2021, the obstacles to scaling your ecom business and the role of cashflow management for sellers. Now Ben is doing it all over again, and helping others to do the same with his ecommerce consultancy and ecommerce brokerage.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Jun 28, 2021
Monday Jun 28, 2021
Former Amazonian Chris McCabe helps sellers communicate with Amazon to protect (and save) their businesses. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris launched ecommerceChris. He teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions. In this episode Chris breaks down how to properly protect yourself from black hat attackers and what protocal you should follow. Chris helps educate those outside of the Amazon ecosystem on its inner workings. He provides expert advice that helps to inform and clarify important decisions around Amazon investments by those who sell through the site and other interested parties.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Jun 20, 2021
Sunday Jun 20, 2021
Paul Harvey is back for another episdode of Lunch with Norm. Paul Harvey created Seller Chatbot to scale and automate launches without the learning curve and countless hours. Paul works with 7 and 8 figure sellers helping them optimize and systemize their launches. In this episode. Paul and Norm dive into how to use rebates correctly, the rise of influencers, and using chatbots! Paul's new project Rankster, uses rebates to improve your organic ranking, sales and even lower your PPC costs.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Jun 19, 2021
Saturday Jun 19, 2021
Now that Live events are back, Cassandra Craven Helium 10's Social Media & Content Manager is here to discuss how to capture Social Content at LIVE Events. That's right! We go over checklists, gear you need, how to goal plan, social media platforms that you should think about and MORE! Plus Kelsey gets his turn big moment to be host as Norm encounters a technical issue along the way. Cassandra is at the forefront of cutting-edge tactics and trends, she has been a pivotal part of the company’s growth and evolution and it's always a fun time when Cassandra is here.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Jun 18, 2021
Friday Jun 18, 2021
Today we are diving into the world of Amazon Product videos! Rob Burns is the Founder and CEO of VideoTelepathy.com. VideoTelepathy specializes in creating marketing and product videos for Amazon, eCommerce, and Crowdfund businesses. In this episode we talk about best practices, Amazon Live Videos and so much more! Combining his 20+ years of experience copywriting and online marketing Rob is considered an industry expert on creating high-quality product videos and ads that sell.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar