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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Sunday Jun 13, 2021
Sunday Jun 13, 2021
In this episode, we welcome back Ashley Armstrong also known as ‘The Hidden Rules Expert'. After building a 7-figure physical product business, Ashley established an eCommerce consulting firm that specializes in navigating Amazon’s ‘hidden rules’ of engagement while being nominated as one of the best Amazon consultants by SellerPoll 2020. This episode, we dive into how Amazon FBA sellers can optimize customer decisions to increase their sales! Recently she pivoted to provide a dedicated community for women to get expert advice and mentorship for every aspect of their eCommerce business. Her expertise has helped thousands of sellers properly position their product lines in order to increase sales, build a loyal customer base, and drive revenue. On average Ashley’s top clients see a 140% increase in sales in 30 days.
Join our community!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Jun 12, 2021
Saturday Jun 12, 2021
Wilfried Ligthart is a Digital Blacksmith that specializes in driving external traffic. He is an expert in developing, engaging and monetize digital communities. He worked for years as a CEO in a multi-million-dollar Media Company in The Netherlands. In this episode of Lunch with Norm Wilfried discusses the 5 steps to market your product and the effective ways to promote your product online on our Amazon Podcast as well as the 10 Facebook Trends in 2021. He is an expert speaker and travels the whole world teaching people how to build, manage and optimize ROI-focused communities with loyal buyers. He recently spoke at Amazon Headquarters in London about how to drive external traffic to Amazon.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Jun 11, 2021
Friday Jun 11, 2021
Joe Reichsfeld has been involved in Ecommerce as Ecommerce Optimizer and several other agencies, helping businesses succeed online for over 20 years. In this episode of Lunch with Norm Joe dives into techniques how you can expand you reach and effectiveness and Amazon. Joe shares how you can incorporate quizzes into email marketing to help grow your own email list. Joe helps sellers build solid sustainable businesses that can stand on their own two feet and not be at the mercy of domineering marketplaces.
Joe teaches sellers to become real marketers while building communities through evergreen content, email lists, collaborations, and marketing initiatives. He helps businesses grow past that, market to much wider audience bases, and turn marketplaces into sales channels.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Jun 06, 2021
Sunday Jun 06, 2021
TikTok is a popular social media that is continuing to grow in popularity with people and businesses alike. We have Maya Hughley, content coordinator for DigitalMarketer breaking down how businesses can take advatange of this popular app! In this episode, we talk about the fundamentals of TikTok, what you can expect, best practices and more! Maya Hughley graduated from UT Austin with a degree in marketing and has been delving deep into content ever since. As a member of the DigitalMarketer team, her main goal is creating tools and training that are actionable and up-to-date. She spends most of her time tracking trends, consuming content, and writing words.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Jun 05, 2021
Saturday Jun 05, 2021
We are joined by first time guest, Amazon seller and popular Amazon Clubhouse Club owner Dr. Rana Singh. In this episode, we talk about the recent social media phenomenon that is the Clubhouse app and how businesses in Amazon and Ecom can look to build brands with it. Dr. Rana Singh started his career in the integrative medicine field as a Naturopathic Physician in Canada. He later branched out into nutraceuticals and executive management consulting for fitness/wellness organizations. He started selling on Amazon in 2017 and quickly grew his sales revenue to multiple 7 figures. Rana also hosts a powerhouse Amazon Mastermind on Clubhouse.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Jun 04, 2021
Friday Jun 04, 2021
Dima is a master of balance. As CEO and Founder of Sellerise he maintains a crazy work ethic without compromising on happiness or his amazing lifestyle. In this episode Dima Explains several topics including the entrepreneurial mindset, finding the right VAs and becoming an expert in your field. He has 7 companies, 2 kids, a wife, and a sweet dog. His business began in 2013 and he hit $500k monthly revenue within 120 days of starting out. Dima has also been through downs as well as ups - including firing 36 out of his first 40 employees. He is a high-energy, inspiring character with a heart bigger than Jeff Bezo's bank account.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday May 30, 2021
Sunday May 30, 2021
This episode of Lunch with Norm, Amazon FBA Expert and Founder of the Billion Dollar Seller Summit Kevin King joins us talk about all things Amazon! Kevin and Norm talk about Clubhouse, Inventory restrictions and indexing keywords and much much more. We take the Beard Nation's questions and answer them LIVE! Kevin was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight. He mentors sellers collectively doing over half a billion US dollars per year in the Freedom Ticket and Helium 10 Elite Masterminds and now organizes the Billion Dollar Seller Event!
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday May 29, 2021
Saturday May 29, 2021
On the podcast we have Steve Wiideman of Wiideman Consulting Group joins us to dive into the world of SEO and how Ecommerce and Amazon sellers can outcompete their competitors online! Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and eCommerce search engine optimization and paid search advertising. Wiideman and his team have worked with Fortune 500 companies and small start-ups alike for over 22 years. His personal experience ranges from having managed or assisted with large sponsored ads budgets, to turning brick-and-mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday May 28, 2021
Friday May 28, 2021
We are welcoming back Sharon Even from Amazon Alpha Coaching! You may also recognize Sharon from Seller Sessions where she co-hosts with Danny McMillan and Izabela Hamilton. In today's show we dive into everything you need to know about ways to position your products on Amazon and identifying your buying intent. Sharon Even started her eCommerce journey 15 years ago selling on trademe.co.nz, she quickly discovered eBay and then had her own Private Label e-commerce store by age 22. In 2016 she discovered Amazon and has since built multiple 6 Figure successful Brands on and off Amazon. Today Sharon not only sells on & off Amazon but she also coaches other Amazon Sellers and Businesses how to Find, Source, Launch, and Scale Products on Amazon too. She has spoken in countless Ecommerce Summits and Podcasts and is the Founder of Amazon Alpha Coaching, Amazon FBA Alphas Community, and the Sharon Even Youtube Channel.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday May 23, 2021
Sunday May 23, 2021
Joe is co-founder and co-owner of Riverbend Consulting, where he manages the sales and advertising teams. Joe also heads up the brand partnership and referral divisions. He has founded and run successful businesses in multiple industries including e-commerce and wholesale/manufacturing. Joe loves spending time with his wife and kids. He can be found playing catch with his boys and even drawing princess pictures with his daughter! He has founded and run successful businesses in multiple industries including e-commerce and wholesale/manufacturing. In today’s episode, we are going to go over what Amazon sellers need to know about D2C and Retail! We’ll be talking about how private label sellers who have successfully grown their brands online have new opportunities to launch their products in retail stores. The results? More channels, better up-front cash flow, and brand equity.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar