1.1M
Downloads
668
Episodes
Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Saturday May 01, 2021
Saturday May 01, 2021
Today we are diving into Facebook and Instagram Ads with Michelle Bridger. Michelle is the CEO of Michellebridger.com, and works with eCommerce brands to strategize and execute Facebook ad campaigns that work! In this episode, we go over the basics every seller needs to know, including setting up your account and mistakes to avoid. The episode explains the best kind of Ads to use and also why it is so important to come up with an effective ad strategy. There was so much to dive into that we for sure will need to have Michelle back for Round 2!
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Apr 30, 2021
Friday Apr 30, 2021
Honu Worldwide Co-founder Afolabi Oyerokun is going to reveal some cost-saving hacks your 3PL may never tell you! In today's episode we talk about how 3PLs charge sellers and how you can be as quick and efficient with your product. Find out what's worth the time, and discover several golden nuggets along the way! Afolabi has always been passionate about finding hidden treasures, haggling and negotiating prices. This obsession for finding high-quality products at bargain prices led him to help several 7-figure Amazon brands increase their profits immensely by buying intelligently in Chinese marketplaces.An entrepreneur at heart, Afolabi loves helping entrepreneurs develop their ideas and inventions into great & successful products.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Apr 25, 2021
Sunday Apr 25, 2021
Have you thought about incorporating Pinterest ads into your marketing strategy? Cheaper than Facebook and can be even more effective! Babe Mooney has been the CEO of Go2 Digital Marketing for over 20 years, helping businesses grow and expand. Over the last 7 years, she has drilled down to working with two e-com niches, Amazon sellers, and Shopify sellers. Babe owned a successful Amazon store for 5 years, which she sold. She has also built and sold numerous Shopify stores. Babe relates to the needs of these two sellers. Seven years ago, she decided to learn and master Pinterest. She created a women’s fashion Shopify store to use as her beta project. Within 6 months she had traffic AND sales to that store using only organic Pinterest. Find out everything you need to know about Pinterest in this episode!
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Apr 25, 2021
Sunday Apr 25, 2021
Over the last 6 months Founder of Kiddimoto and returning guest of the show Simon Booth has been implementing techniques from the Lunch with Norm podcast. In this episode, we are conducting our very own Lunch with Norm case study. Simon shares with us the guests he has reached out to and the action steps he's taken from listening to the podcast. Simon talks about the stresses sellers go through including the set up, hurdles, milestones he has reached. We’ll continue to follow along with him over the course of the year. Simon Booth created the balance bike category 18 years ago and enjoyed being the only competitor on the planet for a few years, selling mostly to independent retailers and white labeling for motorcycle brands. Simon went on Dragons’ Den UK in 2011 and exposed the product to the world. That opened the door to all the major big-box retailers, like Toys R Us, etc. Simon even met the Queen in 2015 for an award for International trade. The Prince’s children, David Beckham’s kids and a whole list of celebs kids have grown up with Kiddimoto products. In between all of this, he attempts to home school his 10 and 13 year old kids.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Apr 24, 2021
Saturday Apr 24, 2021
Convomat founder Leo Sgovio shares with us tips on Amazon marketing, driving traffic to your Amazon listing and the ins and outs of chatbot marketing for your business. Leo has been involved in the digital space for a very long time, and that’s really what gives him an advantage when it comes to understanding what the major search engines, including Amazon on the sponsored side of things, do. So he has been managing over $6 million, $7 million a year ad spend on both Google AdWords, Bing, Facebook. And so when it came to – when he started selling on Amazon.com he adopted sponsored ads almost from day one because he knew that it was one of the best ways to always drive traffic to his product and always have his product in front of people that were looking for it. So he didn’t use that as a second option when his sales were low, for instance.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Apr 18, 2021
Sunday Apr 18, 2021
prREACH co-owner and brand expert Shane Oglow is back and he's going to share with us the power of editorial recommendations and off-site articles and their importance for your Amazon business. Shane breaks down the anatomy of a press release and some key strategies amazon and ecommerce sellers can use to rank online! Shane is co-owner of prREACH, a PR and digital media company that specializes in building online authority for brands using public relations, earned media, high quality content and traffic driving strategies. Shane also works with top-level Amazon and e-commerce sellers, helping them launch and rank products as well as generating traffic and exposure. His e-commerce background began in 2013 when he started his first Amazon brand, generating over 1 million dollars in revenue in the first year. From there, he went on to literally train thousands of people to do the same. Shane frequents the speaking and podcast circuits and can easily be found online sharing his advice and latest business-building tactics. prREACH is offering to the Beard Nation - unlimited press releases for $299 a month FOR LIFE. Conditions do apply.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Apr 17, 2021
Saturday Apr 17, 2021
Amazing.com instructor and Amazon expert Paul Baron is back to share with us the role of brand ambassadors in 2021 and the importance of having one for the majority of businesses getting the word out about their brand. Paul Baron is a million-dollar seller. As an ASM5 student, and a sought-after expert consultant on Chatbot Marketing Automation he has learned how to combine chatbots, brand ambassadors and influencer marketing to the fullest. His brands have been featured on the Rachael Ray Show, and Forbes magazine.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Apr 16, 2021
Friday Apr 16, 2021
My Amazon Guy Founder Steven Pope is back on another episode of Lunch with Norm. Steven shares the strategic trends of Amazon market forces including the aggregators and the growing number of Chinese sellers... and everything in between! In this episode we tackle how to deal with high jackers, listing suppression and how to get the most out of your listing! Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. After dozens of requests to side hustle consult for Amazon clients he started the agency to make it easier to growth hack the platform. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Apr 11, 2021
Sunday Apr 11, 2021
CVO Acceleration owner and ARM5® Formula creator Josh Marsden is back on Thursday, April 8th on Lunch with Norm for a special bonus episode! Josh will provide tips so you'll gain clarity and confidence on how to breakthrough any marketing challenge and accelerate the growth of your business by optimizing your marketing and sales strategy. Josh Marsden, MBA Graduate, Investor, Entrepreneur, Author, and the creator of the ARM5® Formula, which helps E-Com companies scale to 7-8 figures. His two books are Facebook Advertising Trends and Strategies for E-Commerce 2019 and 2020 Edition, both on Amazon, of which the 2020 edition made #1 in 11 international markets on day 1 of release. He’s been seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and various other popular podcasts. Plus, he’s also been on stage at one of the best marketing conferences, Traffic and Conversion Summit twice.
Enter our AirPod Pro Giveaway today kingsumo.com/g/s27kun/win-a-pair-of-airpod-pros-lunch-with-norm-giveaway
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Apr 11, 2021
Sunday Apr 11, 2021
Welcome to another episode of Lunch with Norm. In this episode we have branding expert and Founder of Designed from Scratch Concepts - Michael Kurtz. We discuss the importance of branding and logo design as well as review our audiences very own designs. When it comes to creative ventures Michael Kurtz has done it all, from television and video games to marketing for tech startups. He's even worked to create art for patents. A graduate of the Art Institute of Pittsburgh with a degree in Industrial Design, Michael has studied and understands how the consumer thinks. He's perfected ways to create your brand so that it grabs the consumer's attention. Now he's bringing his knowledge to help small business owners, especially the ones who are just starting, to understand how great branding works so that their companies will be taken seriously, and look a lot bigger than they are. That's why he's created the Designed from Scratch Concepts Education Portal.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar