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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Sunday Apr 11, 2021
Sunday Apr 11, 2021
Toni Ivey is the co-founder and president of OmegaNet Inc. Even though the company headquarters and employees are still just outside of Atlanta, Georgia, Toni and Gary, her husband of 47 years, moved to Kona, Hawaii 5 years ago. With more than 23 years of working with hundreds of wholesale manufacturers and importers and tens of thousands of stores with B2B e-commerce she is uniquely positioned to work with suppliers. In this episode, we break down what is so different in a retail website and a wholesale website, and the benefits of looking at smaller brick & mortar stores!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Apr 10, 2021
Saturday Apr 10, 2021
We welcome CEO of AmazonXpert, David Dayon to todays show. In this episode we dive in to the best practices of creating a winning Amazon listing in 2021! David was born and raised in the beach town of Deal, NJ which hosts a vibrant Jewish community. He got his degree in Psychology from Touro College in Brooklyn, NY while already actively being involved with reselling branded products on Amazon. He later transitioned to working for an agency that was also selling private label brands on Amazon on a much larger scale. Next, he teamed up with his childhood friend to set up his own agency called AmazonXperts based on the great experience he acquired over the years with selling on Amazon.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Apr 10, 2021
Saturday Apr 10, 2021
Today we have Daniel Dimassa. Daniel Dimassa is most known as the founder of the brands Die Epic and Live Epic. We explore how Daniel has been able to cultivate incredible online communities and tribes. Daniel's tribe goes as far to tattoo the brand on their body! In this episode, we explore how Daniel was able to crush it with POD, how to initially start an online community, and we dive into hashtag marketing in 2021.As a lifetime adrenaline junkie and entrepreneur, he is always seeking adventure and building online tribes. As an adrenaline junkie, Dimassa initially started making t-shirts for himself and had no intention to sell them. However, his brand came to life after he ran into one of the Rock's stunt doubles, who was interested in buying Dimassa's t-shirts. The brand launched via Instagram in January 2015. Today, along with his two partners, Dimassa has sold over a billion dollars worth of t-shirts.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Apr 04, 2021
Sunday Apr 04, 2021
On today's Lunch with Norm we have Amazon YouTube stars Sumner & Ali Hobart. They are a husband and wife, world-traveling entrepreneur team running multiple online businesses & sharing their knowledge to help others gain greater levels of freedom. We talk about what traveling abroad really looks like. In this episode, we break down costs, what its like to work and travel with you business & life partner, and product research strategies in 2021. Sumner and Ali also go over their Pinterest and Etsy strategies. Do you have dreams of becoming a digital nomad?
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Apr 03, 2021
Saturday Apr 03, 2021
Welcome to Lunch with Norm, today we have Professional Photographer Taylor Boone. Taylor is a master at telling stories through her lens in still photos and videos. Taylor runs a full-service creative production company delivering creative content to businesses all around the world. In today’s episode, we discuss how to you create content that sparks attention and tells a story? We also discuss when and why you should go to a professional for your product photos. Taylor packed this episode with a ton of golden nuggets. We also got a surprise visit from friend of the show and past guest Dr.Koz to discuss daily regiments as we had some technical issues for the first 10 minutes of the show.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Apr 02, 2021
Friday Apr 02, 2021
Amazon expert Kevin King is back for our monthly "Talking Shop" episode.We will be “talking shop” about everything Amazon. We talk about the current affairs of Amazon and a whole bunch of tricks and tips for Amazon FBA sellers. In this episode, we talk about product opportunities in 2021, product innovation, relisting products and much, much more. Kevin is a monthly recurring guest and helps answer any Amazon questions our audience may have! Kevin King has been involved in internet marketing and e-commerce since 1995. It's been 30+ years since he last received a paycheck from someone else. He’s traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Thursday Mar 25, 2021
Thursday Mar 25, 2021
Apex Privacy founder, Tom Mcnamara shares with us how he creates practical and effective data privacy programs for B2B SaaS companies and helps tech companies comply with confusing and ever-changing global data privacy laws. In this episode we give you everything you need to know about data privacy, and how to stay complicit with confusing and ever-changing data privacy laws. CEO, Tom McNamara is a compliance expert with a passion for Privacy and Data Protection. He has worked with the likes of JP Morgan and Citi overseeing complex regulatory compliance projects in Asia, Africa, the US and Europe. Tom is a football (soccer) fan, a purple belt in Brazilian jiu-jitsu and is a long-time Spanish language student.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Mar 24, 2021
Wednesday Mar 24, 2021
Black Label Advisor CEO Jon Elder Prior to starting Black Label Advisor, Jon worked as a Project Manager on large-scale commercial projects across the country. Once realizing that he could better serve his family and others running his own business, he started selling a variety of products on Amazon in late 2014. His company grew rapidly to the point where he went full-time on his Amazon FBA business in 2017. In this episode, we dive deep into how Amazon and eCommerce brands can take advantage and differentiate your brand from the competition. We also touch on ways to compete with rival Chinese brands.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Mar 23, 2021
Tuesday Mar 23, 2021
Honu Worldwide President, Afolabi Oyerokun is here to share with us how innovative products dominate the Amazon space and helps us understand that product innovation is an essential component of a successful business in today’s world. Afolabi has always been passionate about finding "things", haggling and negotiating prices; his obsession for finding good quality products at bargain prices has led him to help several 7 and 8 figure amazon brands increase their profits immensely by buying smart from China. In this episode we discuss how packaging can help differentiate your brand, how to use proforma invoices, and product research tips! Afolabi is behind successful launches of several multimillion-dollar products on Amazon and other retail channels. An Entrepreneur at heart; Afolabi loves helping people develop their ideas and inventions into top-selling products.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Mar 23, 2021
Tuesday Mar 23, 2021
Best selling author of ‘The Hidden Rules Expert' Ashley Armstrong is going to share with us how to successfully navigate the in’s and out’s of eCommerce to scale their businesses to 7-figures and beyond. In this episode, we discuss about keyword targeting, the power of media, and women in eCommerce. She specializes in navigating Amazon’s ‘hidden rules’ of engagement. After building a 7-figure physical product business, Ashley established an eCommerce consulting firm that specializes in navigating Amazon’s ‘hidden rules’ of engagement while being nominated as one of the best Amazon consultants by SellerPoll 2020. Recently she pivoted to provide a dedicated community for women to get expert advice and mentorship for every aspect of their eCommerce business. Her expertise has helped thousands of sellers properly position their product lines in order to increase sales, build a loyal customer base, and drive revenue. On average Ashley’s top clients see a 140% increase in sales in 30 days.
Join our community!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar