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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Tuesday Mar 16, 2021
Tuesday Mar 16, 2021
Welcome to our special 2:00 Birthday episode!!! It's Producer Kelseys We have a Rand Fishkin former CEO and Co-Founder of MOZ and now CEO of audience research startup SparkToro! He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. In today’s episode, we will be diving into the world of SEO and Digital Marketing. Norm and Rand dive into what aspects of your business you need to focus on when looking to improve your visibility, building an audience and the importance of influencer marketing. And no... not the instagram bikini model kind.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Mar 16, 2021
Tuesday Mar 16, 2021
Ryan Gnesin is the founder and CEO of Elevate Brands. He is a seasoned entrepreneur and very experienced Amazon operator. He has experience across all of the main Amazon sales channels including Retail Arbitrage, Wholesale Reselling and now Private Label. In this episode we talk about RA, wholesale and just about everything under the sun. Elevate Brands (recently rebranded from Recom Brands) buys, launches and operates consumer-leading Amazon brands and elevates them to their full potential. The Elevate difference is that they are Amazon experts. They started in 2016 as sellers, just like you, and understand the challenges and complexities in operating an Amazon FBA business at scale.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Mar 15, 2021
Monday Mar 15, 2021
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his ecommerce consultancy (www.benleonard.pro) and ecommerce brokerage (www.ecombrokers.co.uk) In this episode, we dive deep into the world of email marketing... The do's, don'ts and everything in between!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Mar 14, 2021
Sunday Mar 14, 2021
All conversations and information exchanged with the Lunch with Norm Podcast is intended for education and entertainment purposes only. Not to be confused with legal advice. Always seek proper professional advice and consultation when dealing with insurance.
Michelle Love of EM Ford here to talk about the importance of ecommerce insurance for Amazon and Ecom sellers. EM Ford is a full-service independent insurance agency dedicated to protecting their clients for the past 95 years. Michelle brings a unique perspective to the insurance needs of Amazon.com and E-Commerce sellers. In this episode, we go over the horror stories of sellers who did not have insurance and why you should definitely think about it. We break down this complicated subject into bitesize pieces for lunch! Find out why you want be covered and the benefits you can experience as a seller. Michelle and her daughter have their own Amazon Private Label business and she’s been an eBay seller since 2003. She and her daughter have their own Amazon Private Label business and she’s been an eBay seller since 2003. She can speak both the Amazon/E-Commerce and Insurance languages to help find the best insurance solutions for her clients. She can communicate with her underwriters in a way to explain the product liability risks appropriately so the policies are underwritten completely and correctly.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Mar 06, 2021
Saturday Mar 06, 2021
It's time to talk keyword research with a very special guest - Director of Training and Chief Evangelist at Helium 10, Bradley Sutton! We dive into the do's the don'ts and everything in between when developing a keyword strategy. Bradley is also the host of The Serious Seller Podcast where he helps hundreds of thousands of Amazon sellers, beginner to 9-figure sellers, achieve their business dreams. A born entrepreneur, Bradley Sutton started a million-dollar aftermarket car parts business when he was only 19 years old. Dynamic--and maybe just a little bit crazy--Bradley went on to become a Sumo Wrestler, and then, an early Social Media Influencer as a Zumba Fitness instructor. His exercise videos have been watched more than 30 million times on YouTube. Today, in his Helium 10 training videos and exclusive Elite workshops, and during his live presentations at international and national seller conferences, Bradley draws on his 20 years of experience to teach other people how to succeed as Amazon sellers.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Mar 06, 2021
Saturday Mar 06, 2021
Welcoming back our amazing social media expert from Helium 10 we have Cassandra Craven, in this episode we talk about the benefits of going live! That's right, we explore how live content can be help businesses become an authority in their field, foster a strong tribe, and give you an incredible library of content to repurpose from.
Cassandra is a social media maven. She has been making strides in organic social media for over a decade, bringing her edge and expertise in community management, influencer relations, content creation, social strategy, and analytics to the Helium 10 social storefront. At the forefront of cutting-edge tactics and trends, she has been a pivotal part of the company’s growth and evolution.
Join our community!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Mar 02, 2021
Tuesday Mar 02, 2021
Returning back to the podcast today, we have Bill King! He is a head of Marketing at Frase.io - an artificial intelligence platform that helps businesses drive more organic traffic & improve their website user experience. In today's episode, we talk about the current issues businesses face with e-commerce growth and ways you can optimize your e-commerce conversions. We dive into the world of AI and the future of ecommerce websites. To date, Frase has helped thousands of brands, such as Microsoft, Oracle Netsuite, Neil Patel, Coursera, PTC & more, leverage the power of A.I. and Natural Language Processing (NLP) to grow faster than their competition.
Join our community!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Feb 27, 2021
Saturday Feb 27, 2021
Amazon expert Kevin King is back for our monthly "Talking Shop" episode! We will talk about the current affairs of Amazon and a whole bunch of tricks and tips for Amazon FBA sellers. But best of all, we open up the floors to have your questions answered! Kevin is a monthly recurring guest and helps answer any Amazon questions our audience may have. Kevin King has been involved in internet marketing and e-commerce since 1995. It's been 30+ years since he last received a paycheck from someone else. He’s traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Feb 26, 2021
Friday Feb 26, 2021
Host of AM/PM Podcast and co-founder of Private Label Legion - Tim Jordan is here for a special bonus episode of the podcast. Tim shares with us his learnings and experiences of operating an eCommerce business and help the seller community-scale their businesses on Amazon! We are also joined by a panel of guest sellers from Tim and Norm's Centurion Mentorship group including Tom and Cindy Norton, Andrea Checketts, Josiah Greve, Mark Koncz, and Roz Cooper. Tim Jordan has been an e-commerce seller since 2015. He has developed some of the best outside-the-box training and growth strategies for Amazon sellers and continues to develop new techniques as the landscape changes.
Join our community!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Feb 26, 2021
Friday Feb 26, 2021
BoxyCharm founder Yosef (Joe) Martin shares with us why subscription services are one of the best things you can do for your eCommerce business. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. Yosef (Joe) Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. Today, the company ships more than 1 million boxes monthly.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar