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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Wednesday Feb 24, 2021
Wednesday Feb 24, 2021
Amazing at Home E-Commerce Consulting CEO Amy Wees shares with us how to write an Amazon listing that will help rank high in search! Amy will also share optimization tips that will do wonders for overall sales figures. In this episode, learn the most up-to-date listing optimization tips you need in 2021. Amy's coaching focuses on helping brands develop unique products, validate them in the marketplace, a source at profitable margins, and launch with amazing brand messaging, copywriting, and search engine optimization. Amy is an Entrepreneur with 3 brands in the marketplace and more on the way, a Brand Builder, Inventor, and Patent holder. She’s also a Teacher and Public Speaker, Search Engine Optimization Expert and Copywriter.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Feb 23, 2021
Tuesday Feb 23, 2021
Brian R Johnson, our resident PPC Expert from Canopy Management is back for another episode of Lunch with Norm to speak about product positioning! We tackle how to optimize Amazon product listings to improve their search visibility. In this episode, we break down what Amazon sellers need to know about optimizing their image, title and bullet points. Remember, rules are meant to be broken. Learn how to stand out correctly with the help of Brian and Norm. Brian R. Johnson has helped over 20,000 brands be more successful on Amazon through ad strategy and conversion rate optimization. He offers guidance to, and partners with, sellers through his online community, Amazon PPC Troubleshooting, as well as through coaching, software, training courses, and, his flagship advertising agency, CANOPY Management (multi-service, “done-for-you” Amazon agency).
Join our community!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Feb 19, 2021
Friday Feb 19, 2021
OMG Commerce co-founder Chris Brewer is going to share the possibilities and pitfalls in the Google Marketplace opportunity for Amazon sellers. Chris Brewer is the co-founder of OMG Commerce. We have Chris Brewer, co-founder of OMG Commerce back on the podcast to talk about the possibilities and pitfalls of the Google Marketplace. OMG Commerce has risen to a level that less than 3% of all Google Partner agencies worldwide attain, which is the rank of Premier Partner. His company delivers online and offline marketing expertise, advice and education to eCommerce businesses and brands worldwide. Chris has a history of building 7-figure businesses. In addition to the incredible growth and success with “OMG,” his entrepreneurial accomplishments have included an outdoor advertising firm and publishing company. company has risen to a level that less than 3% of all Google Partner agencies worldwide attain, which is the rank of Premier Partner. In today's podcast, we'll tackle these questions and more. What should sellers know about the Google Marketplace before considering to "make a move" there? What expectations should an Amazon Seller have about launching a marketing effort with Google Ads? How should Amazon Sellers who want to gain a foothold off-Amazon prepare? And what are some success stories of Amazon Sellers who launched on Google?
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Feb 16, 2021
Tuesday Feb 16, 2021
CEO of Transmosis, Chase Norlin is here to talk about the biggest cybersecurity risks small businesses face! We share tips on how to secure your business and respond to a data breach. Transmosis, is a nationally recognized Workforce Intermediary focused on enabling companies to build a pipeline of skilled labor by helping individuals address skill gaps through state and federal training dollars and developed the first national cybersecurity apprentice program for the State of California. In this episode, we dive into the big question of why should Amazon and eCommerce businesses care about cybersecurity? We go through what are small and micro businesses doing WRONG right now and some common misconceptions. We also take you though steps if you don't have the budget for software.
Join our community!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Feb 16, 2021
Tuesday Feb 16, 2021
Branded by Women is a star-studded 3-day conference taking place from Wednesday 24th to Friday 26th February 2021. The event is a platform to showcase the range of talented women taking the business world by storm, who have successfully built up their own businesses, and who are reaping the rewards of their hard work and determination. Our 3 guest on today's very special Lunch with Norm: include Anne Ferris, Michele Venton, and Kellianne Fedio.
Anne Ferris is a 7-figure Amazon seller who lives in Costa Rica. Her passion is for branding, social media and the creative process of building and growing brands. Anne has been mentoring Amazon sellers for the last 3 years, is a Titan Network Ambassador and loves helping sellers to focus on the creative process and to have fun with their brand!
Michele started her e-commerce business in 2015 and recently exited her brand for a multi 7 figure sum. A mum of 2 children and carer to her mother, Michele has decided to go for it again and launched brand number 2 in October 2020. A big believer in setting your vision first followed by strategy then tactics, Michele considers herself a niche brand owner and not an ‘Amazon Seller’.
Kellianne Fedio is an attorney turned eCommerce entrepreneur and Amazon channel expert. She founded and scaled a 7 figure brand and then had a successful exit. Kellianne offers strategic consulting, working directly with brand owners on their exit strategy, optimizing and maximizing the value of their business before exit.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Feb 16, 2021
Tuesday Feb 16, 2021
Amazon PPC expert and multiple seven-figure seller Mina Elias is here for Episode 102 of the Lunch with Norm podcast. In this episode, Mina shares with us tips in surviving a competitive niche and how to crush the competition on Amazon with some incredible PPC expertise! Mina is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert and founder of the PPC university. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve.
Join our community!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Feb 15, 2021
Monday Feb 15, 2021
Do you know your numbers? Lil Roberts is here to help on a very special episode of Lunch with Norm. Xendoo CEO and Founder Lil Roberts is going to share some general Amazon accounting best practices. In this episode, Lil dives deep into accounting for Amazon & eCommerce Sellers. Don't worry! Lil makes it easy to understand and entertaining! This episode is perfect for any ecommerce seller looking to get ahead of their dreaded taxes and accounting. Xendoo is a cloud-based fintech company based in Fort Lauderdale. Recent Xendoo accolades include 1st place grant for Village Capital’s Finance Forward, 2019 finalist for Revolution’s Rise of the Rest, and 2018 Startup Showcase finalist for eMerge Americas.
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Feb 09, 2021
Tuesday Feb 09, 2021
On today’s show we have Orion Avidan. Orion helps eCommerce Brands improve cash flow 50% in 30 days using the S.Ma.R.T Inventory Balance System. In this episode, Orion breaks down the arbitrage, drop shipping, wholesale, and white label-brand spectrum and which one best suits you. Focused on problem-solving and value creation, Orion brings with her an intriguing mix of training and experience. Over the years she's written code, worked in a hospital, a chemical plant, a start-up, and a marketing agency, to name a few. She's also done Brick and Mortar shop sales and inventory management. This gives her a unique point of view and enhances her ability to generate new and creative solutions to the core problems her clients are facing.
Join our community!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Feb 08, 2021
Monday Feb 08, 2021
We have our returning guest, Former COO of SNOW - Brenda Ruby back on the podcast to talk about how online sellers can enhance their brand! Find out how you can enhance the customer experience and better serve your customers, as well as how you take control of influencer marketing. Brenda was part of the initiation of Snow At-Home Teeth Whitening; a premium line of oral care products where she helped grow it from $0 to a 9 figure multimillion-dollar e-commerce brand in just 4 years as the COO. She learned how to grow multiple teams, developed award-winning products, lead partnerships with A-list celebrities like the Kardashians and helped launch the products in major retailers like Target and Neiman Marcus.
Join our community!
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Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Thursday Feb 04, 2021
Thursday Feb 04, 2021
We have our returning Social Media expert from Helium 10, Cassandra Craven joining us on the show! During the show we will be addressing the new updates and features YOU need to know about in 2021 to crush it on social media! In this episode, we dive into the world of Clubhouse, TikTok and Reddit! Find out how you can position your business on these social media platforms and how to capitalize on the trends! Cassandra is a social media maven. She has been making strides in organic social media for over a decade, bringing her edge and expertise in community management, influencer relations, content creation, social strategy, and analytics to the Helium 10 social storefront. At the forefront of cutting-edge tactics and trends, she has been a pivotal part of the company’s growth and evolution.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar