1.1M
Downloads
668
Episodes
Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Monday Jan 11, 2021
Monday Jan 11, 2021
Great Copywriting can be the difference between a business that flourishes to one that can never quite get off the ground. Copywriting expert Diane Boerstler is here to help! In this episode, copywriting expert, Diane Boerstler shares with us the keys to great copywriting on this episode of Lunch with Norm! Find out tips on how to write high converting copy and start implementing business growth strategies you can use today! Diane Boerstler, M.NLP, who clients kindly refer to as “The Hypnotic Amazon Copywriter” and “The Wolf of Amazon”, is a top .001% internationally ranked business growth expert who’s generated more than $5 Billion in profits for small companies globally by leveraging the power of hypnotic, NLP infused sales copy, and massive business mindset shifting strategies.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Jan 06, 2021
Wednesday Jan 06, 2021
Marketing Advisor, Kenny Harper is on a mission to inspire and empower business owners with the attitude, expertise and drive to amplify their business by increasing profits through implementing proven strategies and effective systems. Kenny connects with other "Rockstar Professionals" who are devoted to growth and empowering the clients they serve. In today's Lunch with Norm Kenny is going to take us through 5 strategies you can immediately implement to increase your business' profits. Norm and Kenny dive deep into goal setting, delegation, and how to stay on track with your business.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Jan 04, 2021
Monday Jan 04, 2021
Craig Darling believes the Google My Business profile, for local businesses, is more important than your website! Find out why in todays' value-packed episode! Get ready to learn how you can build incredible engagement directly from Search, Maps, and Images. For Craig there is one feature that has trumped Websites, email marketing, customer management systems, blogging, SEO, pay per click, and social media... the Free Google My Business platform. We can confidently say EVERYONE will learn something new in this episode. Learn about the setup, benefits and mistakes small businesses make when setting up Google Business. Enjoy!
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Jan 02, 2021
Saturday Jan 02, 2021
Happy New Years Beard Nation! A big thank you to everyone who helped us get this podcast off the ground... YOU! Now let's get to todays episode. Do you know what an HTS code is, well you will now! President of HONU Worldwide, Afolabi Oyerokun explains everything about HTS Codes otherwise known as Harmonized Tariff System codes. In this episode, we look to save you money by optimizing your 10 digit number. PLUS... find out which special guest stopped by to drop off some of his own insight!
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Jan 02, 2021
Saturday Jan 02, 2021
Looking to scale your business quickly to 7-8 figures? Owner of CVO Acceleration, Josh Marden is here to help! We will be talking about the ARM5 Formula and the benefits it can bring to Ecomm sellers! Josh Marsden, MBA Graduate, Investor, Entrepreneur, Author, and the creator of the ARM5® Formula, which helps E-Com companies scale to 7-8 figures. His two books are Facebook Advertising Trends and Strategies for E-Commerce 2019 and 2020 Edition, both on Amazon, of which the 2020 edition made #1 in 11 international markets on day 1 of release. He’s been seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and various other popular podcasts. Plus, he’s also been on stage at one of the best marketing conferences, Traffic and Conversion Summit twice.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Dec 28, 2020
Monday Dec 28, 2020
Microbrands are on the rise in 2020! We are joined by successful serial entrepreneur and friend, Colin Campbell. Colin’s work has been recognized by Profit magazine, which named his companies the seventh and second-fastest-growing in Canada. Colin is going to dive into this rising trend of microbrands and how to get the most out of it! In this episode, we talk about the rise of the microbrands and the shift of consumers to buy online. We also look at how microbrands compete with Amazon, and the rise of subscription services. Colin Campbell has co-founded several Internet and technology companies, including Internet Direct, the domain registrar Tucows, and Hostopia, a website hosting and service provider now owned by Deluxe. Campbell is a founding member of the Canadian Internet Registration Authority. Campbell also launched the Entrepreneur.Wiki Foundation, a non-profit learning “Wikipedia” for entrepreneurs.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Dec 28, 2020
Monday Dec 28, 2020
Building a brand online with brand authority isn't easy! With the right tools and strategies, you can begin to take control of your target market! Santa Claus (Norm obviously) is bringing you a special gift this Christmas with Lunch with Norm's Christmas episode with prREACH's Shane Oglow. The two experts talk about how you can optimize sales with brand authority! Shane has been an Amazon seller since 2013 and was fortunate enough to realize early success by building his first brand to over 1 million in revenue in just over a year! Learn why building trust and authority is the key to a successful microbrand!
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Dec 28, 2020
Monday Dec 28, 2020
Product research has changed! Methods change, and so should you! I am joined by Amazon FBA Expert, Sharon Even to discuss what you need to know when researching products in 2021. In this episode, we will be talking about how new sellers conduct product research today, micro Niching and why it is important, and how much money you actually have is important for when you are researching your next product. Sharon Even started her eCommerce journey 15 years ago selling on trademe.co.nz, she quickly discovered eBay and then had her own Private Label e-commerce store by age 22. In 2016 she discovered Amazon and has since built multiple 6 Figure successful Brands on and off Amazon.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Dec 23, 2020
Wednesday Dec 23, 2020
Welcome to Lunch with Norm. We are joined by Founder of YLT Translations, Jana Krekic. Jana is a certified translator, an e-commerce consultant, and also the founder of YLT Translations, very passionate about her work. She has had over 4 years of experience working with various 7 to 8-figure Amazon sellers. In this episode, we learn how to do scale your business on the international marketplace with help of listings. Jana goes over why spending the extra money on a good translator is worth it for your business. Jana also goes over the top mistakes sellers make when selling internationally!
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Dec 18, 2020
Friday Dec 18, 2020
Retail... is it dead? Product Development Academy's Steven Selikoff joins us at Lunch with Norm. Steven has been an Amazon Seller since 2005 whose products have been sold online and in stores and have been featured on TV and magazines around the world including Good Morning America, The Today Show, Fox Business News, Forbes, Paris Vogue, and given away in the gift bags at the Oscars. Steven Selikoff sells his own products across all retail channels, both online and in-store. On this episode, we tackle an Omnichannel is, and the strategies behind using one and why it may be the path to follow in 2021, and we discuss what it take to sell to in-store retailers.
Join our community!
www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar