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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Thursday Dec 17, 2020
Thursday Dec 17, 2020
Creating value & building relationships is crucial for online sellers who are looking to build a successful business/brand. On this episode of Lunch with Norm, we welcome back returning guest, Social Media Expert Maayan Gordon! Maayan is a pro at connecting with her audiences while using high-quality content to attract new fans. From HOMELESS to Homeowner, Business Owner, TikTok Famous Influencer, Podcast Host and world traveler. You can find her on TikTok @worldofglass. She is a TikTok Consultant, Branding Expert, Glass artist, Business owner, Writer, Speaker and Influencer. Her passion is for helping businesses and people grow their BRANDS and businesses, creating a larger and more impactful online and offline presence.
Join our community www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Dec 14, 2020
Monday Dec 14, 2020
Welcome to another episode of the Lunch with Norm podcast. Stressed out from overcomplicated systems with your business? I would like to introduce to you today's guest, Amazon Expert, Tomer Rabinovich. Tomer has been selling for the past 5 years. He grew into a successful businessman with zero background in online sales, thanks to his unique ability to simplify complex tasks. Tomer speaks at events all over the world, he also consults to 7-8 figures seller with his special mastermind coaching program. In this episode, Tomer shares how to step outside of “the day-to-day” while still being in control. We will be discussing when should a seller start delegating tasks, what do you need to delegate first, and who should you hire? Get ready to learn all about hiring & systems.
Join our community www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Dec 11, 2020
Friday Dec 11, 2020
Welcome to Lunch with Norm! We are are joined by Marketing Expert, Brenda Mendez. Brenda was part of the initiation of Snow; a premium line of oral care products where she helped grow it from $0 to a 9 figure multimillion-dollar e-commerce brand in just 4 years as the COO. The former COO She learned how to grow multiple teams, developed award-winning products, lead partnerships with A-list celebrities like the Kardashians and helped launch the products in major retailers like Target and Neiman Marcus. In this episode we will be discussing how to build a strong brand, the operations & scaling behind an eCom brand, why it's important to diversify from online to having a retail presence, the customer journey and burn out!
Join our community www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Dec 09, 2020
Wednesday Dec 09, 2020
Welcome to episode 74 of Lunch with Norm Podcast. We are joined by Helium 10's Product Manager, Vince Montero. Vince is the Product Manager for Helium 10's PPC tool, ADS. During his 14 year career in digital marketing, he built his expertise around the latest ad-tech in both America and the UK spanning everything from Affiliate Marketing to Mobile Marketing at an app development firm. As a consultant since 2016, he’s focused on helping Amazon sellers advertise effectively on Amazon and brings that experience to Helium 10 with the goal of designing the ultimate PPC tool. On this episode, we discuss strategies going into the holidays, how to find the right keywords to test for PPC, and Vince's number one recommendation for any seller during this busy season.
Join our community www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Dec 09, 2020
Wednesday Dec 09, 2020
On today's special TUESDAY episode, we are joined by PPC Entourage's Mike Zagare to share his charity event called the 12 Days of Nuggets. The 12 Days of Nuggets is on a mission to raise $1,000,000 and massive awareness of Operation Underground Railroad (O.U.R.), an organization that is fighting to end the global tragedy that is human trafficking.
Days of Nuggets exists to raise awareness and money to fight the global tragedy that is child trafficking. By providing amazing content— aka Golden Nuggets— on how to optimize & grow your Amazon business, delivered by notable industry leaders, we believe that we can raise over $100,000 for Operation Underground Railroad. This will result in freedom to over 40 children who are currently in the sex trade.
The 12 Days of Nuggets will run from Monday, December 7th to Friday, December 18th. We will be releasing a new Nugget every 2-3 hours. We ask that you take these best tips and strategies, grow your business with them and consider donating to this amazing cause. For more information and to donate visit http://daysofnuggets.com/
Join our community www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Dec 07, 2020
Monday Dec 07, 2020
Welcome to another episode of the Lunch with Norm Podcast. Today I am joined by 8-Figure eCommerce seller, Ryan Rigney. Ryan is a private coach with an emphasis on marketing for eCommerce, and Co-Founder of BoostRooster, an innovative suite of software tools that helps Amazon sellers market their products. In this episode, we will be discussing what led Ryan to focus on brand building and emphasize diversification of sales? How can an Amazon seller create a long term asset? And which marketing channels to focus on for building brand awareness? If you need help developing your brand, this is the episode for you!
Join our community www.facebook.com/groups/lunchwithnorm/
Produced By Kelsey Farrar
Theme Music By Hayden Farrar
Saturday Dec 05, 2020
Saturday Dec 05, 2020
Welcome to another episode of Lunch with Norm. Today we are joined by the king of Amazon and Amazon seller extraordinaire - Kevin King .On this episode, Kevin helps breakdown what happened during this years black Friday and Cyber Monday. We also take our fair share of questions from the audience going over strategies to win in the upcoming new year! Plus Kevin gave out 2 surprise packages made up of his secret line of products worth $300 each LIVE on the podcast!
Join our community www.facebook.com/groups/lunchwithnorm/
Produced By Kelsey Farrar
Theme Music By Hayden Farrar
Friday Dec 04, 2020
Friday Dec 04, 2020
Welcome to Lunch with Norm - Rise of the Micro-Brands! We have our resident social media expert, Helium 10's very own, Cassandra Craven! Cassandra will be bringing in the new year by taking a look at social media trends for 2021. Cassandra is a social media maven. She has been making strides in organic social media for over a decade, bringing her edge and expertise in community management, influencer relations, content creation, social strategy, and analytics to the Helium 10 social storefront. At the forefront of cutting-edge tactics and trends, she has been a pivotal part of the company’s growth and evolution. In this episode, we look back at the trends of 2020, predict what we'll see more of in 2021, and take a look at any new platforms/mediums to watch out for in the new year to get ahead of the competition!
Join our community www.facebook.com/groups/lunchwithnorm/
Produced By Kelsey Farrar
Theme Music By Hayden Farrar
Monday Nov 30, 2020
Monday Nov 30, 2020
Welcome to episode 70 of Lunch with Norm. Sellers lose hundreds of millions in revenue during this period because they fail to plan ahead. In this episode, learn everything you need to know to stay ahead of Chinese New Year. I am joined today by sourcing expert and my partner at HONU Worldwide, Afolabi Oyerokun to discuss bracing for COVID 2.0 & Chinese New Year. Afolabi takes us through his predictions for the holiday and how to get ahead of inventory problems. Afolabi also discusses the importance of inspections during this time, as well as supplementing inventory from other countries.
Join our community www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Nov 27, 2020
Friday Nov 27, 2020
Welcome to episode 69 of the podcast. I am joined by Carlos Alvarez. Carlos Alvarez, a successful Amazon retailer, created Bluebird Marketing Solutions to empower online sellers with the techniques he learned over 20 years. He is also the founder of Wizards of Amazon, the largest Amazon Seller Meetup group in the world. In this episode, Carlos dives in to the importance of building a community online. Norm and Carlos also discuss just what you can expect after cultivating a thriving group and which social media platform is supreme for building a group! The answer might surprise you!
Join our community: www.facebook.com/groups/lunchwithnorm/
Produced by Kelsey Farrar
Theme Music by Hayden Farrar