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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020
Welcome to episode 68 of the podcast. In this episode we are joined by the Founder of Canopy Management - Brian Johnson, Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Brian has helped over 20,000 brands be more successful on Amazon through ad strategy and conversion rate optimization. In today’s episode, we discuss strategies going into Black Friday and Cyber Monday, PPC mistakes and a TON of viewer questions. We have a feeling Brian will be back!
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Nov 23, 2020
Monday Nov 23, 2020
Khierstyn Ross is back for another episode of Lunch with Norm! Crowdfunding has changed the game for developing products for Amazon and E-Commerce. Khierstyn Ross specializes in go-to-market strategy for products using Kickstarter & other popular channels. In 2015, she began this journey when her first launch failed terribly. After relaunching, she went from a $16,710 failure to a $592,742 success story. But it’s not as easy as posting about your dream product and walking away. In this episode, Khierstyn answers your questions about running a successful crowdfunding campaign. Khierstyn also shares how she was able to raise 100K in 14 hours! Find out everything you need to know to have a great product launch.
Produced By Kelsey Farrar
Theme Music By Hayden Farrar
Friday Nov 20, 2020
Friday Nov 20, 2020
Welcome to episode 66 of the podcast. In this episode we are joined by Veteran Entrepreneur and Amazon seller, Paul Miller. He is going to break down licensing agreements, and how in less than 3 years he was able to go from 0 to 4 million dollars. In this episode we break down everything you need to know about licensing. We tackle how to get started, the benefits, what a typical licensing deal looks like, and how a brand owner gets started!
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Nov 18, 2020
Wednesday Nov 18, 2020
Welcome to episode 65 of the Lunch with Norm Podcast. I am joined today by the Co-Founder of PickFu, John Li. In this episode, we dive into the world of split testing! We discuss how to use split testing and other metrics to optimize your Amazon Listing. We look at how you can test variations of creatives on (or off) Amazon, clever ways to test and optimize listings for Q4, and what the best practice for images, based on polls we've seen on PickFu. John even shows us a demonstration during the LIVE broadcast just how easy it is to get key information from your target market.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Nov 17, 2020
Tuesday Nov 17, 2020
Welcome to episode 63 of the Lunch with Norm Podcast. I am joined today by Dr. Travis Zigler. Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. In this episode, we will be diving into the strategies that have made Dr.Travis Zigler so successful in the Amazon Space. Dr. Travis Zigler discusses engagement and how to build an incredible community of raving fans online. Learn how to step up your engagement with your Facebook group today! Travis speaks about how he built his following of over 100,000 fans over the last 5 years across his YouTube and Facebook Channel. We also dive into some tips to get the most out of your Amazon LIVE. Dr.Travis offered a great giveaway during the LIVE to one lucky viewer! (value of $1000)
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Nov 16, 2020
Monday Nov 16, 2020
Welcome to episode 62 of the Lunch with Norm Podcast. I am joined today by Kirsty Verity. Kirsty is the Co-Founder and CEO at REAL Coaching for e-Commerce sellers! In today’s episode, we discuss Kirsty’s journey from her 20 year corporate career to a successful entrepreneur. We also dive into what the proper mindset of a CEO looks like, and the big mistakes she sees sellers make in their Amazon businesses (and how to fix them). Kirsty and I also touch on the importance of goal setting as an entrepreneur. This episode is packed with experience and also a great LIVE giveaway.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Nov 11, 2020
Wednesday Nov 11, 2020
Welcome to episode 62 of the Lunch with Norm Podcast. We are joined by the Business Development Manager at AVASK Tom Meek! During the past four years, Tom has been working closely in advising organizations and entrepreneurs on their Global Expansion and maximizing their international opportunities via trading on the largest e-commerce platforms. Tom has supported some of the world’s most prominent companies and individuals to achieve their expansion objectives, often in challenging circumstances. In this episode, we look at what the tax requirements when expanding into a new market are, how sellers can best prepare for changes in 2021, and what is required from a seller before they can move forward with tax registration? We had a HUGE giveaway during the podcast. Watch us LIVE to win!
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Nov 09, 2020
Monday Nov 09, 2020
Welcome to episode Ep. 61 of Lunch with Norm. Today on the show, we are joined by friend and Social Media Expert, Wilfried Ligthart. Wilfried is the CEO of Digital Blacksmiths. He is known as a Social Media Ninja Extraordinaire as he specializes in driving external traffic! In today’s episode, we discuss how to gain traffic to your business with some great tips and trick. Wilfried helps explain what ADA compliance is and why it's important to stay compliant. Look for Wilfried returning in the coming months to give updates on social media strategies for your online business.
Friday Nov 06, 2020
Friday Nov 06, 2020
Welcome to episode 60 of Lunch with Norm. Today’s episode features our returning guest, Amazon Expert Kevin King! Kevin joins us each month for a monthly instalment of “Talkin’ Shop” a live Q&A with the audience. Kevin is a highly-sought after speaker at Amazon conferences worldwide. He also mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. In this episode, Kevin talks about approaching Black Friday and Cyber Monday. We talk about what the best way to prepare for the end of Q4 are, discuss the current affairs of Amazon and a whole bunch of tricks and tips for Amazon FBA sellers to find success in 2020. And of course, answer your burning Amazon questions Live!
Wednesday Nov 04, 2020
Wednesday Nov 04, 2020
Welcome to episode 59 of Lunch with Norm. Our resident social media expert is back! Social media expert, Cassandra Craven returns to the Lunch with Norm to talk about the difference between Influencers and content creators. Whether you are an Amazon FBA seller or in eCommerce, you won’t want to miss this one! In this episode, we tackle the roles of influencers and content creators, their similarities, their differences and which one is ultimately right for you. We explain how to leverage influencer marketing to raise your brand awareness. We also breakdown where to look for influencers, how to decipher the real ones from the fake ones, and what to be aware of when you are making your contracts!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar