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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Monday Nov 02, 2020
Monday Nov 02, 2020
Welcome to episode 58 of the Lunch with Norm Podcast. Today I am here with CEO of Fully Accountable, Vinnie Fisher to sit down and talk about businesses' new hybrid work model, and how companies are adjusting to the new norms of 2020. Vinnie Fisher is an entrepreneur and a best-selling author who has over 20 years of experience growing and scaling multiple 8 figure companies. In today’s episode we will be sharing advice for those who are new to the hybrid work method, some timeless old school marketing tips, and the difference between sales channels and marketplaces. Sit back. Relax.
And enjoy the show.
Saturday Oct 31, 2020
Saturday Oct 31, 2020
Welcome to episode 57 of the Lunch with Norm Podcast. Today, I am joined by Amazing at Home’s, Amy Wees. Amy is the CEO of Amazing at Home E-Commerce Consulting. Amy is an Entrepreneur with 3 brands in the marketplace and more on the way. She is a Brand Builder, Inventor, and Patent holder. In this episode, Amy shares her strategies for product research when it comes to selling on Amazon and in eCommerce. This episode you will learn how develop a product, find the right manufacturer, and make your product unique in a competitive marketplace. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Oct 28, 2020
Wednesday Oct 28, 2020
Welcome to episode 56 of the Lunch with Norm Podcast. Today I am joined by Darrell Paterson - a PPC wizard and co-founder of Sponsored Profit. In this episode, Darrell and Norm recap Amazon's Prime Day 2020. Darrell explains the different strategies Amazon FBA sellers used this year to get the most out of Prime Day. In this episode, we dissect what worked and what didn’t. But most importantly, we talk about the things we can implement for the rest of Q4 including Black Friday and Cyber Monday. Get ready to take some notes. This episode will be full of actionable advice and PPC strategies for a successful Q4! Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Oct 26, 2020
Monday Oct 26, 2020
Welcome to episode 55 of the Lunch with Norm Podcast. Today I am joined by my partner at prREACH, Shane Oglow to discuss the power of public relations! Shane explains what public relations is and how it used to build companies trust and authority online! In this episode, Shane and Norm discuss why Public Relations can be an amazing opportunity for small and medium sized businesses to take advantage of as they discuss the benefits of using PR as well as how companies are leveraging them to find great success online! Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Oct 23, 2020
Friday Oct 23, 2020
Welcome to episode 54 of the Lunch with Norm Podcast. I am joined by the founder of The India Sourcing Trip, and Host of the Asian Seller - Meghla Bhardwaj. Meghla has been working in the Asian sourcing industry for close to 20 years. She has visited hundreds of factories and tens of trade shows in India and China and has a deep understanding of manufacturing and sourcing processes. In this episode, Meghla and Norm discuss why Amazon and eCommerce sellers may want to look at India for sourcing their products. Many sellers usually only think of China as a sourcing country however India has benefits as well. We also dive into the opportunities that may be awaiting in Amazon Singapore!
Sit Back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Oct 21, 2020
Wednesday Oct 21, 2020
Welcome to episode 53 of the Lunch with Norm Podcast. I am joined by Bill King, the Head of Marketing at Frase.io - an artificial intelligence platform that helps businesses drive more organic traffic & improve their website user experience. In this episode, Bill King talks about the evolution of Googles Search Engine Results Page (SERP) and how it can affect your business. Bill shares his experience from the past and how he is now the head of Marketing at Frase.io. We discuss what entrepreneurs need to know when going into 2021 to get the most out of Google’s SERP.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Oct 19, 2020
Monday Oct 19, 2020
Welcome to episode 52 of the Lunch with Norm podcast. In this episode, I am joined by eCommerce Expert, and Co-Founder of Quiet Light Brokerage, Joe Valley. During the episode we discuss how to properly prep and sell your Amazon FBA and eCommerce business in 2020! Joe shares his story of selling his eCommerce business, what the most common mistakes people make when selling their business are, and what entrepreneurs should know - even if they aren't planning on selling their business. Joe takes time to answer audience questions about getting the most out of your business' valuation. We have a feeling Joe will be back in January to help businesses prepare during Q1!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Oct 16, 2020
Friday Oct 16, 2020
Welcome to episode 51 of the Lunch with Norm podcast.eBay Expert, and Platinum Power Seller, John Lawson joins the show to discuss strategies to be successful on eBay, Social Media, and Amazon FBA in 2020! John shares his experience on the eBay platform, the changes eBay has made in recent years, what kind of sellers can benefit from using the eBay seller, and if Amazon sellers should start looking different sales channels. As CEO of 3rd Power Outlet, an online retail clothing and accessories company founded by John, he has sold millions of dollars in eCommerce merchandise. He has achieved the status of Platinum eBay Power Seller, a top-rated Amazon Merchant, and a Small Business Influencer of the Year. He has facilitated more than 500,000 transactions online.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Oct 14, 2020
Wednesday Oct 14, 2020
Welcome to episode 50 of Lunch with Norm. I am joined by the incredible Regina Peterburgsky. Regina is an Amazon Seller, Mentor, and Coach! As a successful 7-figure Amazon seller, Regina now spends her time building Amazon brands and helping others do the same in-between single-handedly raising her 11-year-old daughter. In this episode, we dive into Regina's entrepreneurial background and her experience of conquering Amazon while being a busy solo mom. We take a look at how Regina is using simple & fast chatbots to launch/rank products on Amazon! Regina also shares with us some of her stories traveling the world for 10 years. Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Oct 13, 2020
Tuesday Oct 13, 2020
Welcome to episode Ep.49 of Lunch With Norm. I am joined by serial entrepreneur Tony Sagar. Tony is known as the sleep doctor. He has more than 25 years of business experience in different businesses, including extensively in retail where he made the successful transition to the online space. In today’s episode we dive into the benefits of looking local for manufacturers and importers. We discuss how you can find local suppliers and vendors, what the advantages of going local has to offer, and local options for funding and incentives that are available! Try researching programs in your area, you may be surprised what is available!Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar