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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Monday Oct 12, 2020
Monday Oct 12, 2020
Welcome to episode 48 of Lunch with Norm! Today, I am joined by eCommerce Expert and host of the AM/PM Podcast, Tim Jordan! Tim Jordan has been an e-commerce seller since 2015 and has developed some of the best outside-the-box training and growth strategies for Amazon sellers, and continues to develop new techniques as the landscape changes. In this episode, we share our thoughts on how to properly prepare for Q4. But what exactly should you expect this CRAZY holiday season? The next few months are going to be wild to say the least, as Prime Day, Black Friday, Cyber Monday, and Chinese New Year line up! We'll do our best to help guide you through this uneasy time. Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Oct 07, 2020
Wednesday Oct 07, 2020
Welcome to episode 47 of Lunch with Norm. Returning to the show, we have our resident social media expert, Helium 10's Cassandra Craven! Cassandra will be a recurring monthly guest for the podcast to discuss ways to improve your business' social media! Since Q4 and the holiday shopping season will be upon us, we are tackling tips for brands who are looking to boost Prime Day, Black Friday, and Cyber Monday on social media! We discuss how to plan for the influx of shoppers, the challenges businesses will be facing, and the DOs and DON'Ts for this years hectic Q4! Don’t miss Cassandra’s monthly social media tips for your Amazon and eCommerce business!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Oct 05, 2020
Monday Oct 05, 2020
Welcome to episode 46 of Lunch with Norm. On this episode we will be diving into Virtual Assistants and Amazon! Joining us today we have Virtual Assistant Agency's Gilad Freimann. As an Amazon Seller, Gilad had a difficult and frustrating personal search for the perfect virtual assistant in the Philippines. From this experience, Virtual Assistant Academy (VAA) was born - the world’s only company specializing in virtual assistant services specifically for Amazon sellers. During this episode, we discuss why it is important for eCommerce and Amazon sellers to find great VA's. We'll also look at tips and tricks for finding your perfect assistant, and what to avoid when hiring a VA.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Oct 02, 2020
Friday Oct 02, 2020
Welcome to episode 45 of Lunch with Norm. Today’s episode features our returning guest, Amazon Expert Kevin King! Kevin joins us each month for a monthly instalment of “Talkin’ Shop” a live Q&A with the audience. Kevin is a highly-sought after speaker at Amazon conferences worldwide. He also mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He is a monthly recurring guest and helps answer any Amazon questions our audience may have. On this episode, we get ready for Q4 and Kevin gives us tips for the beginner, intermediate, and advanced Amazon Seller. Plus tonnes of seller questions from the audience!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Sep 30, 2020
Wednesday Sep 30, 2020
Welcome to episode 44 of Lunch with Norm. Today’s episode features the Founder of Profit Factory and financial expert, Tim Francis! A common challenge for Entrepreneurs is knowing where their money went. You sold $1M last year, and your financials say you had $300,000 in profit, but you’ve barely got enough cash to cover your next inventory order. So where’d your money go? In this episode we find out the fake metrics that don’t matter (despite what so many say), the true metrics that do in your pursuit of truly getting ahead, and where your money has really gone.
To get your discount of $500 off the Know Your Numbers Workshop (original price of $995) use promo code is CASHISKING (must be all caps) at:
https://knowyournumbersworkshop.com/promo
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Sep 28, 2020
Monday Sep 28, 2020
Welcome to episode 43 of Lunch with Norm. Q4 is approaching! Are you ready? In this episode I am joined by returning guest and my partner of HONU Worldwide, Afolabi Oyerokun. Afolabi is a sourcing expert as well as a successful 7 figure seller on Amazon. This podcast, we discuss how you can get ahead of this years Q4 by using low cost 3PL solutions and how you can use these services to outsmart Amazon's inventory storage limit. We'll also share how one can plan better to save on storage all year round!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Sep 25, 2020
Friday Sep 25, 2020
Welcome to episode 42 of Lunch with Norm. Today’s episode features the co-founder of Feedback Whiz, Henson Wu! Henson has been engaged with e-commerce since 1999 starting from Ebay and has launched multiple private label brands on Amazon in 2014 while working full time as an engineer in Silicon Valley. In 2017, he co-founded FeedbackWhiz software to help Amazon sellers enhance their brand reputation and profitability. In this episode, We break down the new updates on Amazon’s communication policies which will be going into effect on November 3rd. We go over what exactly the Buyer-Seller messaging changes will be, how to stay compliant within the new guidelines, and strategies to maximize feedback and product reviews.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Sep 23, 2020
Wednesday Sep 23, 2020
Welcome to episode 41 of Lunch with Norm. Today’s episode features the creator of Repurpose.io, Hani Mourra. We are in the golden age of content! But do you know how to quickly and efficiently repurpose and send your content across the different social media platforms? Find out how to grow your online presence without you spending hours publishing to multiple platforms.In this episode we discuss the importance of creating high-quality content and publishing daily. We go over tons of tips and advice for content creators and how exactly you can reach more people with your content. Check it out and let us know what you think!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Sep 21, 2020
Monday Sep 21, 2020
Welcome to episode 40 of the Lunch with Norm Podcast. Today, I am joined by 8 figure-seller, Dima Kubrak. Dima is a master of balance. He maintains a crazy work ethic without compromising on happiness or his amazing lifestyle. He has 7 companies, 2 kids, a wife and sweet dog.
His business began in 2013 and he hit $500k monthly revenue within 120 days of starting out. In this episode Dima and I dive into how to properly manage and maintain your Amazon reviews. We cover the best software, tools, and ratios to optimize your reviews. We also cover common mistakes we sellers make all the time.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Sep 18, 2020
Friday Sep 18, 2020
Welcome to episode 39 of Lunch with Norm. In this episode I am joined by PPC expert Darrell Paterson! Darrell is the Co-Founder of Sponsored Profit, a repeatable 4-step system - designed to help manage Sponsored Products campaigns quickly, easily and more profitably. Darrell is a PPC wizard and a devoted father. Darrell will be joining us as a recurring guest to dive into specific topics surrounding PPC. Today, we discuss the current trends with PPC, the effects of Covid-19, and some new and useful tips you can start incorporating today with your Amazon Listings! Level-up your Amazon sponsored ads today!
Check out Sponsored Profit here:
https://www.sponsoredprofit.com/
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar