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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Thursday Sep 17, 2020
Thursday Sep 17, 2020
Welcome to episode 38 of Lunch with Norm.. Today’s episode features Co-Founder of Outsource School, Nathan Hirsch! In this episode we look at how to effectively delegate and outsource your tasks to free up your time. We dive into how to build a company culture remotely, the process of building a team of remote VA’s, and the importance of delegating tasks and SOPs. Learn from the very best. Nathan even shares some of Outsource School’s strategies such as the SICC and CARE Method. I can guarantee you will learn something new about outsourcing!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Check out Nathan here:
Facebook: https://www.facebook.com/outsourceschool1
LinkedIn: https://www.linkedin.com/company/outsourceschool
Twitter: https://www.twitter.com/SchoolOutsource
OutsourceSchool: https://www.outsourceschool.com
Email: support@outsourceschool.com
Wednesday Sep 16, 2020
Wednesday Sep 16, 2020
Welcome to episode 37 of Lunch with Norm. Today, I am joined by the Co-Founder of Fortunet, Yael Cabilly! We are also joined by 7 figure seller, Idan Barzilay who successfully sold his business. Idan is here to tell his experience about selling his business, as well as to help give us the all important “seller perspective”. In this episode we discuss whether you should start with an exit strategy, how to make your business more attractive to buyers, and mistakes to avoid for first time sellers! We also discuss problems that arise during the exit process, and how to avoid them.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Sep 14, 2020
Monday Sep 14, 2020
Welcome to episode 36 of Lunch with Norm. Today’s episode features Amazon expert Paul Harvey! Paul Harvey is the Co-Founder of Seller Chatbot. Seller Chatbot helps create Facebook Messenger bots for marketing, sales and customer service. Chatbots can help with product launches, reviews, ranking, interacting with customers on a 1:1 level and so much more. In this episode, we discuss how chatbots work, the benefits of using them and how you can get a leg up from the competition. Learn how to give your customers the exact instructions on how to purchase your product. By following the steps from this podcast, you'll be able to get your customers across as organic as possible whilst fulfilling a number of crucial steps to achieve better keyword ranking.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Sep 11, 2020
Friday Sep 11, 2020
Welcome to episode 35 of Lunch with Norm. Today’s episode features Mental Health Advocate, Brian Hansell. Over the last several weeks there have been several tragedies to take place within the Amazon/ E-Commerce business world. Across the world, Covid-19 has only exacerbated the very real issue that so many people are dealing with on a daily basis. I would like to dedicate Friday's episode to National Suicide Prevention Day (The official day is September 10th) and talk about mental health on Friday. In today’s talk we dive into the importance of mental health and our own personal experiences.
**Disclaimer we are not mental health professionals.**
Brian is the founder of the Paul Hansell Foundation (paulhansellfoundation.com). Their mission is to promote, and support programs aimed at the mental and emotional wellbeing of children and youth.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Additional Resources:
BJH Paul Hansell Foundation: www.paulhansellfoundation.com
and #ConvoPlate for social media
Hansell Consulting Group Inc. www.hansellconsulting.com
Mental Health Commission of Canada https://www.mentalhealthcommission.ca
Canadian Mental Health Association https://cmha.ca/
Workplace Strategies for Mental Health https://www.workplacestrategiesformentalhealth.com/
For this one there is a great “Virtual seminar” Workplace Mental Health Sept 15th at 1 pm EST
https://www.talentcanada.ca/virtual-events/workplace-mental-health-virtual-webinar/
American Society of Suicidology: https://suicidology.org/
National Institute of Mental Health: https://www.nih.gov/
Thursday Sep 10, 2020
Thursday Sep 10, 2020
Welcome to episode 33 of Lunch with Norm. Today’s episode features Francois Jaffres, Director of Business Development at Noviland Inc. During the talk we dive into why it is important to understand Chinese culture while sourcing your products. We also talk about what you should be expecting during Chinese New Year, Black Friday and Prime Day. This podcast is filled with a ton of great tips for online sellers who are looking to find suppliers overseas!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Sep 09, 2020
Wednesday Sep 09, 2020
Welcome to episode 33 of Lunch with Norm. Today’s episode features Amazon Expert Jamie Paros of The Endgame Network to share what it means to be a true entrepreneur. He started a transport business at age 22 and soon realized that he could not sustain such long hours swapping time for money. Too much of his time was spent away from his family. Jamie's hunger and motivation for change led him to discover the Amazon FBA business model. He intuitively knew that Amazon would help him leave the daily trucking grind behind. On this episode, we discuss what it takes to become an entrepreneur, the sacrifices, and how to find great masterminds!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Sep 07, 2020
Monday Sep 07, 2020
Welcome to episode 32 of Lunch with Norm. Today’s episode features Amazon Expert Paul Baron. Paul is a million dollar seller. Paul Baron has founded and co-founded several companies, including Messenger Bot University and Physical Product Pros. in today’s episode we dive into the power of influencer marketing. We discuss how to build long lasting relationships with your brand ambassadors and the return of investment you can expect. Surprise guest Shane Oglow drops by as well to offer his thoughts about influencer marketing.
Shane's Bio:
Shane has been an Amazon seller since 2013 and was fortunate enough to realize early success by building his first brand to over 1 million in revenue in just over a year.
Since that time he’s continued to not only sell and grow on Amazon and other marketplaces but has been active in training literally thousands of Amazon sellers, primarily in the past through the highly successful Amazing Selling Machine program and continues to be a regular monthly contributor to Amazing.com as host of their “Amazing Updates” program.
His latest endeavour is that of co-owner of prREACH, a video and traditional press release distribution platform, where they’re crafting revolutionary and unique content marketing strategies specifically designed for Amazon sellers to build brand authority and increase traffic like never before.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Sep 04, 2020
Friday Sep 04, 2020
Welcome to episode 31 of Lunch with Norm. Today’s episode features Amazon Expert Kevin King! Kevin is a highly-sought after speaker at Amazon conferences worldwide. He also mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He is a monthly recurring guest and helps answer any Amazon questions our audience may have. In this episode, we “talk shop” about everything Amazon and open up the floor with questions from the audience. We address the current affairs of Amazon and Coronavirus, IPI restrictions, and a whole bunch of tricks and tips for Amazon FBA sellers.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Sep 02, 2020
Wednesday Sep 02, 2020
Welcome to episode 30 of Lunch with Norm. Today’s episode features Ken Kubec VP of Acquisitions at Thrasio. Thrasio is the leading acquirer of Amazon FBA businesses. Do you have an exit plan when it comes to your online business? Many sellers, specifically in Amazon, look to sell off their business to companies like Thrasio. In today’s episode, we talk about how to put your Amazon business/brand in the best position possible to be acquired. We discuss standing out from your competition, the red flags that you should avoid, and the milestones you should accomplish if selling your business is your ultimate goal!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Aug 31, 2020
Monday Aug 31, 2020
Welcome to episode 29 of Lunch with Norm. On this episode I have sourcing expert Afolabi Oyerokun. Afolabi is the co-founder and my partner of HONU Worldwide a global product sourcing and logistics company. In this episode we talk about the secret of negotiation. We give out our best negotiating strategies when dealing with suppliers (including our #1 tip at the end of the episode), and understanding the difference between the lowest price and the best price.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar