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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Monday Aug 31, 2020
Monday Aug 31, 2020
Welcome to episode 28 of Lunch with Norm. On this episode, I am joined by E-Commerce expert Chris Brewer. Chris Brewer is the co-founder of OMG Commerce. His company has risen to a level that less than 3% of all Google Partner agencies worldwide attain, which is the rank of Premier Partner. Chris talks about handling the rapid changes of pace on Amazon/Google, what E-commerce businesses are missing nowadays, and some top "ninja" tactics to help your business succeed online! Chris went above and beyond compiling an extensive Do’s and Don’t list before the show. Chris shares this valuable information at the end of the podcast so make sure you listen to the end.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Aug 31, 2020
Monday Aug 31, 2020
Welcome to episode 27 of Lunch with Norm. Today, I am joined by E-Commerce expert, David Gimes! David is the founder and CEO of the successful E-Commerce business, paw.com. In this episode, David discusses how he managed to build an 8-figure E-commerce business and the importance of social media marketing. David and I talk in-depth about the struggles entrepreneurs encounter along their journey such as the critical point of delegating and outsourcing tasks, and the importance of finding time away from work. Entrepreneurs, you are going to enjoy this!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Aug 24, 2020
Monday Aug 24, 2020
Welcome to episode 26 of Lunch with Norm. On today’s episode I have ’s Melissa Simonson - the manager of the member-owned non-profit Empowery eCommerce Cooperative. Empowery helps other entrepreneurs navigate the world of E-commerce. During the show we discuss how important it is to have a collective voice selling on Amazon, common difficulties sellers face when starting up on E-commerce, and how having the right guidance can help your business tenfold by cutting out time-wasting mistakes. Melissa and I also touch on the incredible Empowery Women’s Conference that gave the spot light to amazing women entrepreneurs in the world of E-Commerce.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 23, 2020
Sunday Aug 23, 2020
Welcome to episode 24 of Lunch with Norm. Joining me on today’s episode, #1 best selling Amazon author and Australian FBA expert Liz Cassidy. Liz Cassidy is the owner of the premier Amazon FBA Prep Service Australia. In this episode, Liz and I discuss the opportunities available in Australia with Amazon FBA Sellers and why you might want to consider selling down under! We go over the effects of COVID-19 on the market as well as any essential information you will need to get started in Australia.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Wednesday Aug 19, 2020
Wednesday Aug 19, 2020
Welcome to episode 24 of Lunch with Norm. On today’s episode, I have Amazon expert Steven Pope, also known as “My Amazon Guy”. He joins me to discuss the intricacies and strategies involved with Amazon SEO. In this episode, we go over Steven’s 3 step process to give your listing the best chance of success. We also discuss new changes to Amazon’s algorithms and some of the big mistakes Amazon sellers are making that are hurting their listing. This episode is packed full of actionable steps you can actually use and implement today!!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Monday Aug 17, 2020
Monday Aug 17, 2020
Welcome to episode 23 of Lunch with Norm. On today’s episode I have marketing expert Emma Schermer Tamir on to help answer some burning questions about optimizing your Amazon listings! In this episode we will be going over the age old question, what’s more important, copy or keywords? We will also look into some tips and tricks on how to optimize you listing to help build a more uniform brand.
marketingbyemma.com/freeanalysis.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 16, 2020
Sunday Aug 16, 2020
Welcome to episode 22 of Lunch with Norm. In today’s episode I am sitting down with the Serial Entrepreneur and Co-Founder of Expert University Todd Snively. Todd has had some incredible success, generating over one hundred million in sales. In today’s episode we discuss Todd's story of how he started in Amazon wholesale through grass seed of all things, tips and tricks on finding success for Amazon wholesale, the steps to finding a distributor and much more!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 16, 2020
Sunday Aug 16, 2020
Welcome to episode 21 of Lunch with Norm. In this episode we talk about how businesses can scale strategically. It’s a difficult transition for many online sellers who want to grow quickly but don’t want to run the risk of spreading themselves too thin and causing confusion within their team. We discuss the importance of finding a mentor in the business industry and how businesses should look to stabilize, optimize, then expand.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Saturday Aug 15, 2020
Saturday Aug 15, 2020
Welcome to episode 20 of Lunch with Norm. In today’s episode I am sitting down with the host of the popular Amazon podcast - Seller Sessions - Daniel McMillan! We talk about the topic of setting boundaries. We have limited amounts of energy as business owners yet we let others people, events, projects constantly drain us which inevitably leads to more stress. We discuss ways to say “no” more and remove “energy vampires” from our life. We also look into how to surround yourself with positive people in your business, including how to find the right business partner.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Aug 14, 2020
Friday Aug 14, 2020
Welcome to episode 19 of Lunch with Norm. In today’s episode, Marketing Expert Michelle Harris and I tackle a very important topic that I think more people should be talking about... Public Relations. Everyone should be aware of their business' and brand's image with the public, whether you are an Amazon and E-Commerce seller or a small business owner! In this episode we discuss how word can spread quickly in today's era of social media and how you should plan ahead for any future public relations crises.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar