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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Friday Aug 14, 2020
Friday Aug 14, 2020
Welcome to episode 18 of Lunch with Norm. My special guest with me today is the incredible Amazon and E-Commerce entrepreneur, Cash Riley, Jr. In this episode we dive deep into the consumer packaged goods industry. We talk about how varying your packaging based on the industry can help you stand out, the importance of doing your own research, and the common mistakes we see in new sellers entering E-Commerce.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Aug 14, 2020
Friday Aug 14, 2020
Welcome to Episode 17 of Lunch with Norm. My special guest with me today is none other than, Amazon mega-seller Carlos Alvarez. In this episode, we discuss the ins and outs of Amazon Live Video, Amazon Live Video loopholes, the types of content you should be posting, and why you should start going live on Amazon.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Aug 14, 2020
Friday Aug 14, 2020
Welcome to episode 16 of Lunch with Norm. Today I am joined by inventory management expert Chelsea Cohen. In this episode we discuss inventory management and scaling, the difference between inventory reacting and true inventory planning, and how Coronavirus has changed the way we think about inventory.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Aug 14, 2020
Friday Aug 14, 2020
Welcome to episode 15 of Lunch with Norm. Crowdfunding has changed the game for developing products for Amazon and E-Commerce. But it's not as easy as posting about your dream product and walking away. Today, I am joined by product development expert, Khierstyn Ross. She's raised millions of dollars in pre-order revenue on Kickstarter and Indiegogo with her clients and students. In this episode, we discuss the in’s and out’s of Amazon product development when it comes to crowdfunding.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Aug 14, 2020
Friday Aug 14, 2020
Welcome to episode 14 of Lunch with Norm! Today I have video content expert, Rob Burns. In this episode, we discuss the multiple ways Amazon FBA sellers can use video content. Combining his 20+ years of experience copywriting and online marketing Rob is considered an industry expert on creating high-quality product videos and ads that sell. Having a great video content strategy is an excellent way to build trust and authority with your audience!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Aug 14, 2020
Friday Aug 14, 2020
Welcome to episode 13 of Lunch with Norm. Today, I am joined by expert organizer, Kathi Burns to discuss one of the most difficult aspects of being an entrepreneur... Being organized! We discuss tips, tricks, and advice on how to stay ahead of the clutter in your head and in your workplace. Get ready for some great organizing hacks that you can use to get your business organized and your life energized.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Friday Aug 14, 2020
Friday Aug 14, 2020
Welcome to episode 12 of Lunch with Norm. Today I am joined by Amazon expert, Kevin King where we discussed everything Amazon! From pre-selling products using FBM to creating high quality brands to sourcing the best products to using Amazon Post and much, much more! This episode is jam-packed with great content.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Tuesday Aug 11, 2020
Tuesday Aug 11, 2020
Welcome to episode 11 of Lunch with Norm. In today’s episode I am sitting down with branding expert Jeff Sass to discuss the art of creating a brand stories. A great brand story can be applied to Amazon and E-Commerce sellers. We discuss not only the benefits of creating engaging brand stories but also step-by-step instructions on how you can start. Jeff also mentions red flags you should avoid when creating your story!
Check out Jeff’s book here:
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 09, 2020
Sunday Aug 09, 2020
Welcome to episode 10 of Lunch with Norm. My guest this week is Shopify expert, Elena Saris. From stand-up comic, to public defender to 7 figure eCommerce seller there is nothing she can't do! In this episode we discuss everything Shopify. From dropshipping to Coronavirus to building a Shopify websites and it's benefits over Amazon.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 09, 2020
Sunday Aug 09, 2020
Welcome to episode 9 of Lunch with Norm. Today we have TikTok expert Maayan Gordon. That’s right. We are talking TikTok today! Maayan has seen tremendous growth with her business since joining the social media platform and has gained over 2 million followers on the platform. In today’s episode we talk about the popular social media app TikTok. We discuss the many reasons and benefits why businesses and brands should start looking to join the platform!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar