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Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Episodes
Sunday Aug 09, 2020
Sunday Aug 09, 2020
Welcome to episode 8 of Lunch with Norm. I would like to introduce my guest Rich Goldstein. Rich is a fantastic patent attorney that works with Amazon sellers to help protect their products and brands. Rich is passionate about helping Amazon sellers to become ‘patent savvy’. This episode talks about the importance of trademarks and patents when it comes to Amazon and eCommerce brands.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 09, 2020
Sunday Aug 09, 2020
Welcome to episode 7 of Lunch with Norm. I have social media expert, Cassadra Craven joining me to talk to you about incorporating social media into your eCommerce and Amazon brands. She is the Social Media Manager and Producer for Helium 10 Amazon software. She has also worked with a couple brands you may recognize, such as Aquaman and Marvel’s Venom! Cassandra comes with a wealth of knowledge and I hope you enjoy our Facebook Live today!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 09, 2020
Sunday Aug 09, 2020
Welcome to episode 6 of Lunch with Norm. Today’s episode features sourcing expert and business partner, Afolabi Oyerokun. In this episode, we discuss a variety of sourcing tips, tricks, and advice! Dealing with suppliers, warehouses, and sourcing agents can be confusing and expensive. But hopefully with the tips provided in today’s show you can save money and grow your Amazon/ E-Commerce business!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 09, 2020
Sunday Aug 09, 2020
Welcome to episode 5 of Lunch with Norm . This episode, I am joined by Press release expert and business partner, Shane Oglow. In today’s episode we will be discussing how press releases work and how you can benefit from the incredible power they have online. We go over the many different components of a press release, the benefits, and some misconceptions.
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 09, 2020
Sunday Aug 09, 2020
Welcome to episode 4 of Lunch with Norm. On this episode, I am going over the 7 biggest Amazon mistakes Amazon sellers make! Here I'll shine some light on these mistakes as well as explain how to correct them. If you made one of these, it's okay! It's all part of being an Amazon seller. Every seller has to pay their “Amazon Tax” (mistakes). Learn from them and move on!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 09, 2020
Sunday Aug 09, 2020
Welcome to episode 3 of Lunch with Norm. Today I am diving into Amazon “Posts”. Amazon’s “Posts” are Amazon's latest crack at social media. It is currently in beta and has plenty of potential! In this episode, I explain everything you need to know about Posts, from the set-up, the content to use, and even how to repurpose content from influencers on Instagram. There are ton of tips and tricks you can apply to your Amazon brands!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 09, 2020
Sunday Aug 09, 2020
Welcome to episode 2 of Lunch with Norm. I would like to introduce Amazon Launch and Rank expert, Izabela Hamilton. Izabela is the founder and CEO of Rankbell. For those of you who don’t know, Rankbell is a brand accelerator that helps Amazon Businesses grow to 7 & 8 figures through organic keyword ranking and optimization! In this episode we dive into the different types of rebate strategies you can use to launch and rank your amazon products!
Sit back. Relax. Enjoy the show.
Produced by Kelsey Farrar
Theme Music by Hayden Farrar
Sunday Aug 09, 2020
Sunday Aug 09, 2020
Welcome to episode 1 of Lunch with Norm. Today's episode I go over some tips, tricks and advice on getting the most out of your brand. In this episode I talk about why having a consistent branding is important and I discuss some classic branding mistakes that you will want to avoid at all costs. Great branding will benefit your business whether you are in Amazon, E-Commerce, or a small brick and mortar business.
So please sit back, relax, and enjoy the show!
Produced by Kelsey Farrar
Theme Music by Hayden Farrar